{"id":33902,"date":"2019-06-14T15:45:18","date_gmt":"2019-06-14T15:45:18","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/carrefour-ouvre-un-magasin-avec-reconnaissance-faciale-et-capteurs\/"},"modified":"2019-06-14T15:45:18","modified_gmt":"2019-06-14T15:45:18","slug":"carrefour-ouvre-un-magasin-avec-reconnaissance-faciale-et-capteurs","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/carrefour-ouvre-un-magasin-avec-reconnaissance-faciale-et-capteurs\/","title":{"rendered":"Carrefour ouvre un magasin avec reconnaissance faciale et capteurs"},"content":{"rendered":"<p><strong>Carrefour <\/strong>a ouvert son propre \u2018mini-<strong>Amazon Go<\/strong>\u2019 au si\u00e8ge social du groupe de supermarch\u00e9s situ\u00e9 \u00e0 Massy, pr\u00e8s de Paris. La cha\u00eene y teste des techniques telles que la reconnaissance faciale et le shopping sans caisse.<\/p>\n<p><!--break--><\/p>\n<h2>\u00a0<br \/>\nUn magasin laboratoire fa\u00e7on Amazon Go<\/h2>\n<p>Carrefour a ouvert un petit magasin automatis\u00e9 au si\u00e8ge social de l\u2019entreprise. Les clients n&rsquo;ont plus \u00e0 passer par la caisse et ont la possibilit\u00e9 de payer en scannant leur visage. <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/carrefour-%C3%A0-son-tour-ouvre-un-magasin-sans-caisse\" target=\"_blank\" rel=\"noopener\">L&rsquo;ouverture avait \u00e9t\u00e9 annonc\u00e9e au mois de d\u00e9cembre<\/a>, mais c\u2019est aujourd\u2019hui que le projet voit le jour, mais uniquement pour le personnel du groupe retail fran\u00e7ais.<\/p>\n<p>\u00a0<\/p>\n<p>On retrouve 1.300 r\u00e9f\u00e9rences dans le magasin baptis\u00e9 Flash, <a href=\"http:\/\/www.lineaires.com\/LA-DISTRIBUTION\/Les-actus\/Le-labstore-de-Carrefour-facon-Amazon-Go-a-ouvert-ses-portes-53564\" target=\"_blank\" rel=\"noopener\">qui ne fait que 48 m\u00b2<\/a>. Il s&rsquo;agit donc \u2018uniquement\u2019 d&rsquo;un magasin laboratoire qui permet \u00e0 Carrefour d\u2019exp\u00e9rimenter sa propre r\u00e9ponse \u00e0 Amazon Go, peut-on lire dans le magazine professionnel fran\u00e7ais Lin\u00e9aires.<\/p>\n<h2>\u00a0<br \/>\nD\u00e9j\u00e0 utilis\u00e9e en Chine<\/h2>\n<p>Comme chez Amazon Go, la gamme est principalement ax\u00e9e sur les snacks et les repas rapides. Plus important encore, tous les mouvements des clients sont surveill\u00e9s par des cam\u00e9ras et des capteurs. Carrefour souhaite \u00e9galement r\u00e9ussir \u00e0 faire en sorte que les achats soient automatiquement retir\u00e9s du compte du client, sans passage en caisse. M\u00eame la lecture des codes-barres deviendrait superflue.<\/p>\n<p>\u00a0<\/p>\n<p>Un terminal de paiement est toutefois pr\u00e9sent sur place. \u00c0 la fin de la visite en magasin, les clients paient en scannant leur visage et peuvent ensuite quitter le magasin. Gr\u00e2ce \u00e0 une collaboration entre Carrefour et <strong>Tencent <\/strong>(la soci\u00e9t\u00e9 \u00e0 l&rsquo;origine de l&rsquo;application <strong>WeChat<\/strong> d&rsquo;un milliard de dollars) <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/g%C3%A9n%C3%A9ral\/chine-de-l%E2%80%99e-commerce-au-biohacking-en-%C3%A0-peine-une-d%C3%A9cennie\" target=\"_blank\" rel=\"noopener\">en Chine, le retailer dispose d\u00e9j\u00e0 d\u2019une v\u00e9ritable exp\u00e9rience pratique<\/a> dans ce domaine : la reconnaissance faciale y est utilis\u00e9e avec succ\u00e8s, tant dans les magasins que dans le domaine public.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Carrefour a ouvert son propre \u2018mini-Amazon Go\u2019 au si\u00e8ge social du groupe de supermarch\u00e9s situ\u00e9 \u00e0 Massy, pr\u00e8s de Paris. La cha\u00eene y teste des techniques telles que la reconnaissance faciale et le shopping sans caisse. \u00a0 Un magasin laboratoire fa\u00e7on Amazon Go Carrefour a ouvert un petit magasin automatis\u00e9 au si\u00e8ge social de l\u2019entreprise. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":33899,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-33902","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Carrefour ouvre un magasin avec reconnaissance faciale et capteurs - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Carrefour a ouvert son propre \u2018mini-Amazon Go\u2019 \u00e0 son si\u00e8ge social situ\u00e9 \u00e0 Massy, pr\u00e8s de Paris. 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