{"id":34055,"date":"2019-06-20T15:53:29","date_gmt":"2019-06-20T15:53:29","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/net-porter-lance-la-plateforme-durable-net-sustain\/"},"modified":"2019-06-20T15:53:29","modified_gmt":"2019-06-20T15:53:29","slug":"net-porter-lance-la-plateforme-durable-net-sustain","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/net-porter-lance-la-plateforme-durable-net-sustain\/","title":{"rendered":"Net-A-Porter lance la plateforme durable Net Sustain"},"content":{"rendered":"

Net-A-Porter<\/strong> regroupe une s\u00e9lection de marques de mode durables sur une nouvelle plateforme qui se nomme Net Sustain et qui propose 26 marques et 500 produits dans un premier temps.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Une plateforme pour \u2018best practices\u2019<\/h2>\n

\u00a0\u00ab Notre objectif est de donner une voix aux marques qui r\u00e9alisent de r\u00e9els \u00a0changements positifs en leur fournissant une plateforme qui leur permet de pr\u00e9senter leurs \u2018best practices\u2019<\/a> \u00bb, a d\u00e9clar\u00e9 Elizabeth von der Goltz, responsable des achats, au sujet du lancement de Net Sustain, peut-on lire dans Fashion Network.
\n\u00a0<\/p>\n

Aujourd\u2019hui, la plateforme, qui sera int\u00e9gr\u00e9e au site Internet Net-A-Porter, propose des produits de marques qui travaillent toujours de fa\u00e7on durable, mais \u00e9galement des collections durables ou des produits d’autres marques de luxe. Ainsi, des marques telles que Fisch, Lem Lem Lem, Ninety Percent, Peony et Veja \u00e9taient reprises dans un premier temps, mais \u00e9galement la marque de bijoux Chopard, des collections capsules exclusives de Stella McCartney, Mother of Pearl x BBC Earth et Maggie Marilyn.<\/p>\n

\u00a0<\/p>\n

Choisir entre cinq crit\u00e8res de durabilit\u00e9<\/h2>\n

\u00a0\u00ab C’est une \u00e9tape importante dans notre qu\u00eate de durabilit\u00e9 chez Net-A-Porter. Nous avons toujours voulu offrir les meilleurs produits \u00e0 nos clients et leur permettre de faire des choix conscients lorsqu’ils ach\u00e8tent sur notre site. Cette d\u00e9marche durable leur fournit les informations dont ils ont besoin pour pouvoir avoir confiance en ces marques soigneusement contr\u00f4l\u00e9es, qui r\u00e9pondent \u00e0 nos crit\u00e8res de s\u00e9lection \u00bb, explique von der Goltz.<\/p>\n

\u00a0<\/p>\n

Les clients peuvent filtrer l’offre en tenant compte de cinq crit\u00e8res de durabilit\u00e9, allant de l’utilisation de certains mat\u00e9riaux jusqu’\u00e0 l’existence ou non de proc\u00e9dures de r\u00e9duction des d\u00e9chets dans la cha\u00eene logistique des marques de mode. Tous les produits pr\u00e9sents sur Net Sustain r\u00e9pondent \u00e0 au moins un de ces cinq crit\u00e8res de durabilit\u00e9.<\/p>\n

\u00a0<\/p>\n

L’offre durable sera pr\u00e9sent\u00e9e avec le reste de l’offre de Net-A-Porter, mais elle sera marqu\u00e9e d’un badge, ce qui permettra aux clients de reconna\u00eetre les articles \u00e9thiques. Au cours de la prochaine saison de mode, d’autres marques et produits seront ajout\u00e9s \u00e0 la gamme. L\u2019ann\u00e9e prochaine, ce seront des produits cosm\u00e9tiques qui viendront \u00e9largir l\u2019assortiment. Dans une campagne de lancement, on retrouve le mannequin Vivian Solari qui est le premier visage de Net Sustain.
\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Net-A-Porter regroupe une s\u00e9lection de marques de mode durables sur une nouvelle plateforme qui se nomme Net Sustain et qui propose 26 marques et 500 produits dans un premier temps. \u00a0 Une plateforme pour \u2018best practices\u2019 \u00a0\u00ab Notre objectif est de donner une voix aux marques qui r\u00e9alisent de r\u00e9els \u00a0changements positifs en leur fournissant […]<\/p>\n","protected":false},"author":1,"featured_media":34052,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-34055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"\nNet-A-Porter lance la plateforme durable Net Sustain - RetailDetail BE<\/title>\n<meta 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