{"id":34075,"date":"2019-06-21T14:33:19","date_gmt":"2019-06-21T14:33:19","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/aoste-reflechit-a-un-avenir-sans-viande-2\/"},"modified":"2019-06-21T14:33:19","modified_gmt":"2019-06-21T14:33:19","slug":"aoste-reflechit-a-un-avenir-sans-viande-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/aoste-reflechit-a-un-avenir-sans-viande-2\/","title":{"rendered":"Aoste r\u00e9fl\u00e9chit \u00e0 un avenir sans viande"},"content":{"rendered":"

Comme les gens consomment de moins en moins de viande, la marque de produits de charcuterie Aoste souhaite que les produits v\u00e9g\u00e9tariens engendrent au moins la moiti\u00e9 du chiffre d\u2019affaires d\u2019ici 2025.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Des produits carn\u00e9s hybrides<\/h2>\n

La tendance est claire : de plus en plus de gens r\u00e9duisent leur consommation de viande ou retirent m\u00eame compl\u00e8tement la viande de leur assiette. En tant qu\u2019entreprise, il vaut mieux \u00eatre bien pr\u00e9par\u00e9, d\u00e9clare Remco Kok, le PDG n\u00e9erlandais d’Aoste, un producteur de produits de charcuterie situ\u00e9 \u00e0 Lovendegem. Son ambition : la moiti\u00e9 des revenus de l\u2019entreprise devra provenir des produits v\u00e9g\u00e9tariens<\/a> d\u2019ici 2025. \u00ab Notre m\u00e9tier est un m\u00e9tier artisanal en quelque sorte. Nous pouvons l\u2019exercer en utilisant d\u2019autres ingr\u00e9dients. Nous ne sommes pas li\u00e9s \u00e0 la viande. \u00bb
\n\u00a0<\/p>\n

L\u2019entreprise a lanc\u00e9 une gamme de produits v\u00e9g\u00e9tariens pour tartines en 2017<\/a>. L\u2019ann\u00e9e derni\u00e8re, des veggie spreads sont venus \u00e9largir la gamme, mais les produits v\u00e9g\u00e9tariens ne repr\u00e9sentent que 4% du chiffre d\u2019affaires total pour l\u2019instant. Il y a donc encore beaucoup de travail \u00e0 effectuer pour atteindre l\u2019objectif fix\u00e9. \u00a0
\n\u00a0<\/p>\n

Kok attend \u00e9norm\u00e9ment des nouveaux produits carn\u00e9s hybrides qui contiennent 70% de viande et 30% de l\u00e9gumes. M\u00eame s\u2019ils n’ont pas \u00e9t\u00e9 tr\u00e8s appr\u00e9ci\u00e9s lors de leur lancement en d\u00e9but d\u2019ann\u00e9e, Kok estime qu\u2019il existe un gros potentiel, surtout aupr\u00e8s des flexitariens. \u00ab Nous croyons en ce produit. Si nous retirons soudainement 30% de viande de nos produits carn\u00e9s, cela nous aidera \u00e0 atteindre notre objectif. Ces produits ont \u00e9galement le go\u00fbt de la viande. Cela encouragera les clients \u00e0 go\u00fbter d\u2019autres produits v\u00e9g\u00e9tariens. \u00bb
\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Comme les gens consomment de moins en moins de viande, la marque de produits de charcuterie Aoste souhaite que les produits v\u00e9g\u00e9tariens engendrent au moins la moiti\u00e9 du chiffre d\u2019affaires d\u2019ici 2025. \u00a0 Des produits carn\u00e9s hybrides La tendance est claire : de plus en plus de gens r\u00e9duisent leur consommation de viande ou retirent […]<\/p>\n","protected":false},"author":1,"featured_media":34072,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-34075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nAoste r\u00e9fl\u00e9chit \u00e0 un avenir sans viande - RetailDetail BE<\/title>\n<meta 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