{"id":3419,"date":"2013-06-25T08:29:14","date_gmt":"2013-06-25T08:29:14","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/hema-goes-rock-werchter\/"},"modified":"2013-06-25T08:29:14","modified_gmt":"2013-06-25T08:29:14","slug":"hema-goes-rock-werchter","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/hema-goes-rock-werchter\/","title":{"rendered":"Hema goes to Rock Werchter"},"content":{"rendered":"<h2>300 m\u00b2 d\u2019articles pour festival<\/h2>\n<p>Dans son pop-up store Hema proposera des articles des plus divers:\u00a0 mat\u00e9riel de camping, produits alimentaires, brosse-\u00e0-dents, cr\u00e8me solaires, pr\u00e9servatifs \u2026 . La boutique offre \u00e9galement la possibilit\u00e9 de recharger son GSM \u00e0 l\u2019\u00e9nergie solaire. Par contre les festivaliers n\u2019y trouveront pas la gamme de vin vendue dans les magasins classiques de l\u2019enseigne.<\/p>\n<p>Sachant que le festival attire plus de 320.000 visiteurs en trois jours, Hema entend bien faire de bonnes affaires. D\u2019ailleurs la cha\u00eene n\u2019en est pas \u00e0 son coup d\u2019essai : l\u2019ann\u00e9e derni\u00e8re Hema avait d\u00e9j\u00e0 lanc\u00e9 une boutique de ce type lors du Lowlands Festival \u00e0 Biddinghuizen aux Pays-Bas.<\/p>\n<p>La boutique Hema sera situ\u00e9e au camping A2 (Haacht) et s\u2019\u00e9tendra sur une surface de 300 m\u00b2. Aux dires de l\u2019enseigne, les prix appliqu\u00e9s seront les m\u00eames que dans les magasins classiques.<\/p>\n<h2>\n<br \/>Hema int\u00e8gre un lecteur de code-barres dans son application mobile<\/h2>\n<p>Par ailleurs Hema lance une nouvelle application mobile, \u00e9quip\u00e9e entre autres d\u2019un lecteur de code-barres. Il suffit au client de scanner le code-barres sur un ancien emballage pour v\u00e9rifier o\u00f9 l\u2019article souhait\u00e9 est disponible ou pour passer sa commande en ligne.<\/p>\n<p>Outre le lecteur de code-barres, la nouvelle application Hema offre une multitude de possibilit\u00e9s. Gr\u00e2ce \u00e0 une fonction GPS, le client pourra rechercher le magasin le plus proche o\u00f9 est disponible l\u2019article d\u00e9sir\u00e9, feuilleter le folder et d\u00e9couvrir les promotions du moment. L\u2019application procure \u00e9galement des informations sur chaque produit, notamment la composition de produits alimentaires pour les personnes souffrant d\u2019allergies.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Traduction : Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>300 m\u00b2 d\u2019articles pour festival Dans son pop-up store Hema proposera des articles des plus divers:\u00a0 mat\u00e9riel de camping, produits alimentaires, brosse-\u00e0-dents, cr\u00e8me solaires, pr\u00e9servatifs \u2026 . La boutique offre \u00e9galement la possibilit\u00e9 de recharger son GSM \u00e0 l\u2019\u00e9nergie solaire. Par contre les festivaliers n\u2019y trouveront pas la gamme de vin vendue dans les magasins [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-3419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hema goes to Rock Werchter - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/hema-goes-rock-werchter\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hema goes to Rock Werchter - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"300 m\u00b2 d\u2019articles pour festival Dans son pop-up store Hema proposera des articles des plus divers:\u00a0 mat\u00e9riel de camping, produits alimentaires, brosse-\u00e0-dents, cr\u00e8me solaires, pr\u00e9servatifs \u2026 . 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