{"id":34215,"date":"2019-06-28T08:31:29","date_gmt":"2019-06-28T08:31:29","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/hm-lance-la-formule-outlet-afound-aux-pays-bas\/"},"modified":"2019-06-28T08:31:29","modified_gmt":"2019-06-28T08:31:29","slug":"hm-lance-la-formule-outlet-afound-aux-pays-bas","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/hm-lance-la-formule-outlet-afound-aux-pays-bas\/","title":{"rendered":"H&amp;M lance la formule outlet Afound aux Pays-Bas"},"content":{"rendered":"<p><strong>Afound<\/strong>, la nouvelle formule outlet et multimarque du groupe <strong>H&amp;M<\/strong>, d\u00e9barque aux Pays-Bas. Pour Afound, il s\u2019agit du premier march\u00e9 en dehors de son port d\u2019attache su\u00e9dois.<\/p>\n<p><!--break--><\/p>\n<h2>\u00a0<br \/>\nLa formule outlet s\u2019\u00e9tend<\/h2>\n<p>La\u00a0nouvelle formule du groupe su\u00e9dois <a href=\"https:\/\/ecommercenews.eu\/hm-launches-afound-in-the-netherlands\/\" target=\"_blank\" rel=\"noopener\">consid\u00e8re les Pays-Bas comme\u00a0la\u00a0premi\u00e8re \u00e9tape d&rsquo;une expansion europ\u00e9enne<\/a>. Cet automne, le concept, qui propose des articles outlet des cha\u00eenes H&amp;M mais \u00e9galement <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/afound-la-premi%C3%A8re-plate-forme-de-hm-%C3%A9t%C3%A9-lanc%C3%A9e-en-su%C3%A8de\" target=\"_blank\" rel=\"noopener\">d&rsquo;autres marques et m\u00eame des produits vintage<\/a>, va y lancer un march\u00e9 num\u00e9rique. Des magasins physiques suivront probablement plus tard.<\/p>\n<p>\u00a0<\/p>\n<p>Pour l&rsquo;instant, la formule n&rsquo;est active qu&rsquo;en Su\u00e8de, avec \u00e0 la fois une plate-forme num\u00e9rique et des magasins physiques \u00e0 Stockholm et Malm\u00f6. Ces deux filiales ont \u00e9t\u00e9 lanc\u00e9es en juin de l&rsquo;ann\u00e9e derni\u00e8re et s\u2019av\u00e8rent \u00eatre un succ\u00e8s compte tenu de la forte demande de bonnes affaires, d&rsquo;une part, et de magasins d&rsquo;occasion plus durables, d&rsquo;autre part.<\/p>\n<p>\u00a0<\/p>\n<h2>Une partie de la strat\u00e9gie \u00e0 long terme<\/h2>\n<p>\u00ab L&rsquo;expansion aux Pays-Bas s&rsquo;inscrit dans une strat\u00e9gie \u00e0 long terme qui ambitionne le d\u00e9ploiement d\u2019Afound en Europe \u00bb, selon les d\u00e9clarations de H&amp;M Group \u00e0 Ecommerce News. \u00ab Le lancement d&rsquo;un march\u00e9 num\u00e9rique \u00e0 l&rsquo;automne 2019 est une premi\u00e8re \u00e9tape. \u00bb<\/p>\n<p>\u00a0<\/p>\n<p>La cha\u00eene estime pouvoir occuper une position privil\u00e9gi\u00e9e aux Pays-Bas. Selon la directrice g\u00e9n\u00e9rale Joanna Hummel, le consommateur n\u00e9erlandais est un \u00ab client intelligent \u00bb qui accueillera chaleureusement le concept de \u00ab tr\u00e8s bonnes affaires pour des articles qui ont d\u00e9j\u00e0 \u00e9t\u00e9 produits, comme les surstocks \u00bb.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Afound, la nouvelle formule outlet et multimarque du groupe H&amp;M, d\u00e9barque aux Pays-Bas. Pour Afound, il s\u2019agit du premier march\u00e9 en dehors de son port d\u2019attache su\u00e9dois. \u00a0 La formule outlet s\u2019\u00e9tend La\u00a0nouvelle formule du groupe su\u00e9dois consid\u00e8re les Pays-Bas comme\u00a0la\u00a0premi\u00e8re \u00e9tape d&rsquo;une expansion europ\u00e9enne. Cet automne, le concept, qui propose des articles outlet des [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":34212,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-34215","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>H&amp;M lance la formule outlet Afound aux Pays-Bas - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Afound, la nouvelle formule outlet et multimarque du groupe H&amp;M, d\u00e9barque aux Pays-Bas. 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