{"id":3424,"date":"2013-06-25T14:13:40","date_gmt":"2013-06-25T14:13:40","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/carrefour-des-rumeurs-circulent-quant-a-un-changement-de-cap-en-chine\/"},"modified":"2013-06-25T14:13:40","modified_gmt":"2013-06-25T14:13:40","slug":"carrefour-des-rumeurs-circulent-quant-a-un-changement-de-cap-en-chine","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/carrefour-des-rumeurs-circulent-quant-a-un-changement-de-cap-en-chine\/","title":{"rendered":"Carrefour : des rumeurs circulent quant \u00e0 un changement de cap en Chine"},"content":{"rendered":"<h2>La prudence est de mise<\/h2>\n<p>Toutefois l\u2019information \u00e9mise par le Wall Street Journal est \u00e0 prendre avec la prudence n\u00e9cessaire. Le journal pr\u00e9cise lui-m\u00eame que le projet est \u00e0 \u00ab l\u2019\u00e9tat pr\u00e9liminaire \u00bb et que Carrefour n\u2019a pas encore fait appel \u00e0 une banque.<\/p>\n<p>Le site fran\u00e7ais LSA indique lui aussi que la Chine n\u2019a pas fait l\u2019objet dans projet \u2018officiel\u2019 de cession. LSA rappelle que Georges Plassat, CEO de Carrefour, leur avait confi\u00e9 lors d\u2019une interview exclusive que \u00ab les grandes cessions \u00e9taient termin\u00e9es \u00bb, tout en ajoutant : \u00ab Allons-nous rester partout dans la m\u00eame situation? Ce n\u2019est pas s\u00fbr. Mais je n\u2019ai ni besoin, ni envie de mon\u00e9tiser des actifs importants. \u00bb<\/p>\n<h2>\n<br \/>Num\u00e9ro 4 en Chine<\/h2>\n<p>Toujours selon la m\u00eame source, ce projet pourrait rapporter 1 milliard de dollars \u00e0 Carrefour, ce qui permettrait au distributeur d\u2019acc\u00e9l\u00e9rer son expansion sur le march\u00e9 chinois. Selon Euromonitor, le g\u00e9ant fran\u00e7ais ne d\u00e9tenait que 6,9% de part de march\u00e9 en 2012 dans ce vaste pays ; alors qu\u2019en 2006 la part de march\u00e9 s\u2019\u00e9levait encore \u00e0 9,1%\u00a0 \u2013 tendance que Plassat entend inverser au plus vite.<\/p>\n<p>Actuellement Carrefour est le num\u00e9ro 4 en Chine, avec un chiffre d\u2019affaires de 6,4 milliards d\u2019euros en 2012 (8% des ventes du groupe). Le leader du march\u00e9 en Chine , Sun Art Retail Group, avec une part de march\u00e9 de 13,6% est pr\u00e8s de deux fois plus grand que le groupe fran\u00e7ais.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Traduction : Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La prudence est de mise Toutefois l\u2019information \u00e9mise par le Wall Street Journal est \u00e0 prendre avec la prudence n\u00e9cessaire. Le journal pr\u00e9cise lui-m\u00eame que le projet est \u00e0 \u00ab l\u2019\u00e9tat pr\u00e9liminaire \u00bb et que Carrefour n\u2019a pas encore fait appel \u00e0 une banque. Le site fran\u00e7ais LSA indique lui aussi que la Chine n\u2019a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-3424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Carrefour : des rumeurs circulent quant \u00e0 un changement de cap en Chine - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/carrefour-des-rumeurs-circulent-quant-a-un-changement-de-cap-en-chine\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Carrefour : des rumeurs circulent quant \u00e0 un changement de cap en Chine - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"La prudence est de mise Toutefois l\u2019information \u00e9mise par le Wall Street Journal est \u00e0 prendre avec la prudence n\u00e9cessaire. Le journal pr\u00e9cise lui-m\u00eame que le projet est \u00e0 \u00ab l\u2019\u00e9tat pr\u00e9liminaire \u00bb et que Carrefour n\u2019a pas encore fait appel \u00e0 une banque. Le site fran\u00e7ais LSA indique lui aussi que la Chine n\u2019a [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/carrefour-des-rumeurs-circulent-quant-a-un-changement-de-cap-en-chine\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2013-06-25T14:13:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.png?fit=281%2C147&quality=100&strip=all&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"281\" \/>\n\t<meta property=\"og:image:height\" content=\"147\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"dev@grandiz.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"dev@grandiz.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/carrefour-des-rumeurs-circulent-quant-a-un-changement-de-cap-en-chine\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/carrefour-des-rumeurs-circulent-quant-a-un-changement-de-cap-en-chine\\\/\"},\"author\":{\"name\":\"dev@grandiz.com\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/ba2d383452a753a3a1ce8cdb349b5fc9\"},\"headline\":\"Carrefour : des rumeurs circulent quant \u00e0 un changement de cap en Chine\",\"datePublished\":\"2013-06-25T14:13:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/carrefour-des-rumeurs-circulent-quant-a-un-changement-de-cap-en-chine\\\/\"},\"wordCount\":259,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/carrefour-des-rumeurs-circulent-quant-a-un-changement-de-cap-en-chine\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.png\",\"articleSection\":[\"Food\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2013\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/carrefour-des-rumeurs-circulent-quant-a-un-changement-de-cap-en-chine\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/carrefour-des-rumeurs-circulent-quant-a-un-changement-de-cap-en-chine\\\/\",\"name\":\"Carrefour : des rumeurs circulent quant \u00e0 un changement de cap en Chine - 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