{"id":34257,"date":"2019-07-01T11:49:11","date_gmt":"2019-07-01T11:49:11","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/ab-inbev-achete-du-vin-en-canette\/"},"modified":"2019-07-01T11:49:11","modified_gmt":"2019-07-01T11:49:11","slug":"ab-inbev-achete-du-vin-en-canette","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/ab-inbev-achete-du-vin-en-canette\/","title":{"rendered":"AB InBev ach\u00e8te du vin en canette"},"content":{"rendered":"<p>Le brasseur <strong>AB InBev<\/strong> a acquis les actions restantes de <strong>Babe Wine<\/strong>, une entreprise qui vend du vin en canette. La branche innovation du g\u00e9ant de la bi\u00e8re avait d\u00e9j\u00e0 investi dans la marque de vin am\u00e9ricaine tr\u00e8s branch\u00e9e.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Important sur les m\u00e9dias sociaux<\/h2>\n<p>L&rsquo;ann\u00e9e derni\u00e8re, AB InBev avait d\u00e9j\u00e0 acquis une participation minoritaire dans Babe Wine, et ce par l&rsquo;interm\u00e9diaire de <strong>ZX Ventures<\/strong>, un fonds d&rsquo;investissement ax\u00e9 sur les marques de plus petite taille. ZX Ventures d\u00e9tient notamment <strong>Hoegaarden <\/strong>et <strong>Tripel Karmelietz<\/strong>. AB InBev \u00e9largit son portefeuille puisque les grandes marques bien \u00e9tablies comme <strong>Budweiser <\/strong>sont sous pression.<\/p>\n<p>\u00a0<\/p>\n<p>Babe Wine a \u00e9t\u00e9 fond\u00e9e en 2016 sous le nom de <strong>Swish Beverages<\/strong> par David Oliver Cohen et Josh Ostrovsky. Ce dernier est un influenceur important sur Instagram o\u00f9 il se nomme lui-m\u00eame &lsquo;The Fat Jewish&rsquo; et compte plus de 10 millions d&rsquo;adeptes.<\/p>\n<p>\u00a0<\/p>\n<p>La <a href=\"https:\/\/www.foodbev.com\/news\/anheuser-busch-to-acquire-remaining-stake-in-babe-wine\/\" target=\"_blank\" rel=\"noopener\">mission de l&rsquo;entreprise<\/a> \u00e9tait de faire en sorte que le vin devienne un produit \u00ab plus simple et plus accessible \u00bb. Les fondateurs ont atteint leur objectif gr\u00e2ce \u00e0 leur vin en canette. Le produit conna\u00eet un v\u00e9ritable succ\u00e8s sur les m\u00e9dias sociaux et est particuli\u00e8rement populaire aupr\u00e8s des millenials. Le marchand de vin avait d\u00e9j\u00e0 fait ses preuves aux Etats-Unis avec un vin appel\u00e9 &lsquo;White Girl Ros\u00e9&rsquo;.<\/p>\n<p>\u00a0<\/p>\n<p>Les <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2019-06-28\/influencer-the-fat-jewish-sells-wine-brand-to-beer-giant-inbev\" target=\"_blank\" rel=\"noopener\">d\u00e9tails financiers de la transaction n&rsquo;ont pas \u00e9t\u00e9 divulgu\u00e9s<\/a>. Les fondateurs et la direction actuelle resteront \u00e9troitement associ\u00e9s \u00e0 Babe Wine.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le brasseur AB InBev a acquis les actions restantes de Babe Wine, une entreprise qui vend du vin en canette. La branche innovation du g\u00e9ant de la bi\u00e8re avait d\u00e9j\u00e0 investi dans la marque de vin am\u00e9ricaine tr\u00e8s branch\u00e9e. \u00a0 Important sur les m\u00e9dias sociaux L&rsquo;ann\u00e9e derni\u00e8re, AB InBev avait d\u00e9j\u00e0 acquis une participation minoritaire [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":34254,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-34257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AB InBev ach\u00e8te du vin en canette - 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