{"id":34264,"date":"2019-07-01T13:40:31","date_gmt":"2019-07-01T13:40:31","guid":{"rendered":"https:\/\/www.retaildetail.be\/electro\/1-belge-sur-4-envisage-lachat-dun-smart-speaker-2\/"},"modified":"2019-07-01T13:40:31","modified_gmt":"2019-07-01T13:40:31","slug":"1-belge-sur-4-envisage-lachat-dun-smart-speaker-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/1-belge-sur-4-envisage-lachat-dun-smart-speaker-2\/","title":{"rendered":"1 Belge sur 4 envisage l\u2019achat d\u2019un \u2018smart speaker\u2019"},"content":{"rendered":"

Selon une nouvelle \u00e9tude, le Belge est ouvert \u00e0 la technologie vocale et au commerce vocal. Un Belge sur cinq converse r\u00e9guli\u00e8rement avec des assistants vocaux, tels que Siri ou Alexa d\u2019Amazon.<\/p>\n

<\/p>\n

\nPlusieurs fois par jour<\/h2>\n

Dans quelle mesure les Belges ont-ils adopt\u00e9 la technologie vocale et dans quel but l\u2019utilisent-ils ? C\u2019est \u00e0 ces questions que \u2018Listen to Voice\u2019 \u2013 une \u00e9tude r\u00e9alis\u00e9e \u00e0 la demande de iProspect<\/strong> et men\u00e9e aupr\u00e8s de 575 r\u00e9pondants \u00e2g\u00e9s de 18 \u00e0 65 ans \u2013 a tent\u00e9 de r\u00e9pondre.<\/p>\n

\n60% des Belges ont d\u00e9j\u00e0 entendu parler d\u2019assistants vocaux et environ 20% y ont effectivement recours<\/a>. Les assistants les plus connus sont Siri d\u2019Apple<\/strong>, Google Assisant <\/strong>et Alexa d\u2019Amazon<\/strong>. Google Assistant est le plus utilis\u00e9 : 20% des r\u00e9pondants y ont recours plusieurs fois par jour et 11% quotidiennement.<\/p>\n

\nLa technologie vocale est utilis\u00e9e avant tout pour faire des recherches sur internet (76%), pour \u00e9couter de la musique (41%) et pour trouver son chemin (41%). 32% des r\u00e9pondants s\u2019en servent \u00e9galement pour s\u2019amuser. En outre les utilisateurs y ont recours surtout lorsqu\u2019ils sont seuls, par exemple \u00e0 la maison ou dans la voiture. Seuls 15 \u00e0 18% des personnes interrog\u00e9es l\u2019utilisent en public.<\/p>\n

\nOuvert au commerce vocal<\/h2>\n

Actuellement les achats en ligne repr\u00e9sentent \u00e0 peine 2% de l\u2019utilisation de la technologie vocale et les commandes en ligne (de repas par exemple) seulement 4%. N\u00e9anmoins 36% des utilisateurs se montrent relativement ouverts \u00e0 l\u2019achat de produits ou de service via le commerce vocal.<\/p>\n

\nL\u2019utilisation de \u2018smart speakers\u2019 par contre est d\u00e9j\u00e0 un peu plus courant en Belgique : environ 10% des Belges disposent chez eux d\u2019un assistant intelligent, comme Amazon Echo <\/strong>ou Google Home<\/strong>. A noter qu\u2019un r\u00e9pondant sur quatre envisage l\u2019achat d\u2019une enceinte intelligente.
\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Selon une nouvelle \u00e9tude, le Belge est ouvert \u00e0 la technologie vocale et au commerce vocal. Un Belge sur cinq converse r\u00e9guli\u00e8rement avec des assistants vocaux, tels que Siri ou Alexa d\u2019Amazon. Plusieurs fois par jour Dans quelle mesure les Belges ont-ils adopt\u00e9 la technologie vocale et dans quel but l\u2019utilisent-ils ? C\u2019est \u00e0 ces […]<\/p>\n","protected":false},"author":1,"featured_media":34261,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-34264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro"],"acf":[],"yoast_head":"\n1 Belge sur 4 envisage l\u2019achat d\u2019un \u2018smart speaker\u2019 - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Selon une nouvelle \u00e9tude, le Belge est ouvert \u00e0 la technologie vocale et au commerce vocal. 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