{"id":34268,"date":"2019-07-01T14:37:46","date_gmt":"2019-07-01T14:37:46","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/la-vente-a-domicile-se-distingue-par-les-conseils-personnels-2\/"},"modified":"2019-07-01T14:37:46","modified_gmt":"2019-07-01T14:37:46","slug":"la-vente-a-domicile-se-distingue-par-les-conseils-personnels-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/la-vente-a-domicile-se-distingue-par-les-conseils-personnels-2\/","title":{"rendered":"La vente \u00e0 domicile se distingue par les conseils personnels"},"content":{"rendered":"<p>La vente directe reste tr\u00e8s populaire en Belgique, indique des chiffres de la f\u00e9d\u00e9ration du commerce<strong> Comeos<\/strong>. Les conseils personnels, en particulier, sont tr\u00e8s appr\u00e9ci\u00e9s.<\/p>\n<p><!--break--><\/p>\n<h2>\nPlus que Tupperware<\/h2>\n<p>L\u2019an dernier Comeos a comptabilis\u00e9 227.000 ventes \u00e0 domicile en Belgique, soit 621 par jour. Une telle soir\u00e9e g\u00e9n\u00e8re en moyenne 437 euros de chiffre d\u2019affaires, soit 126 euros par participant.<\/p>\n<p>\nLe canal de la vente directe ne se limite pas aux fameuses soir\u00e9es <strong>Tupperware<\/strong> : on y vend toutes sortes de produits, avec pour cat\u00e9gories principales la boisson et l\u2019alimentation (38,4%), les articles m\u00e9nagers (24,8%), les accessoires et les v\u00eatements (16,1%). Les cat\u00e9gories des cosm\u00e9tiques et des produits m\u00e9nagers repr\u00e9sentent une part d\u2019environ 5%\u00a0 chacune.<\/p>\n<h2>\nLa vente en ligne n\u2019est pas une menace<\/h2>\n<p>Selon Elke Jansen de <strong>NOMO<\/strong>, sp\u00e9cialis\u00e9 dans le linge de lit, la mont\u00e9e du e-commerce ne constitue par une r\u00e9elle menace pour la vente directe, bien au contraire : \u00ab Combien de mauvais achats ne fait-on pas, lorsqu\u2019on ach\u00e8te en ligne ? Le tissu ne correspond pas \u00e0 ce que l\u2019on attendait, la couleur est d\u00e9cevante, l\u2019\u00e9dredon sort de la housse \u2026 \u00bb<\/p>\n<p>\n\u00ab Nous questionnons les clients sur leurs habitudes de sommeil, nous savons que nous ne devons pas vendre de la flanelle \u00e0 quelqu\u2019un qui transpire beaucoup, etc. Cette connaissance est appr\u00e9ci\u00e9e et nous diff\u00e9rencie de la mentalit\u00e9 \u2018d\u00e9brouillez-vous\u2019 de la vente en ligne \u00bb, explique l\u2019organisatrice de ventes \u00e0 domicile.<\/p>\n<p>\nIne Van Deursen, qui vend des cosm\u00e9tiques de <strong>Jafra<\/strong>, partage cet avis et souligne l\u2019importance des conseils personnels : \u00ab Se maquiller, \u00e7a ne s\u2019apprend pas \u00e0 l\u2019\u00e9cole. Les conseils sont toujours les bienvenus pour toutes les femmes. \u00bb<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La vente directe reste tr\u00e8s populaire en Belgique, indique des chiffres de la f\u00e9d\u00e9ration du commerce Comeos. Les conseils personnels, en particulier, sont tr\u00e8s appr\u00e9ci\u00e9s. Plus que Tupperware L\u2019an dernier Comeos a comptabilis\u00e9 227.000 ventes \u00e0 domicile en Belgique, soit 621 par jour. Une telle soir\u00e9e g\u00e9n\u00e8re en moyenne 437 euros de chiffre d\u2019affaires, soit [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":34265,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-34268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La vente \u00e0 domicile se distingue par les conseils personnels - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La vente directe reste tr\u00e8s populaire en Belgique, indique des chiffres de la f\u00e9d\u00e9ration du commerce Comeos. 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