{"id":34329,"date":"2019-07-03T09:07:35","date_gmt":"2019-07-03T09:07:35","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/hema-cherche-son-bonheur-aupres-de-walmart-en-amerique\/"},"modified":"2019-07-03T09:07:35","modified_gmt":"2019-07-03T09:07:35","slug":"hema-cherche-son-bonheur-aupres-de-walmart-en-amerique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/hema-cherche-son-bonheur-aupres-de-walmart-en-amerique\/","title":{"rendered":"Hema cherche son bonheur aupr\u00e8s de Walmart en Am\u00e9rique"},"content":{"rendered":"<p>Apr\u00e8s un trimestre d\u00e9cevant, <strong>Hema<\/strong> tente sa chance aux Etats-Unis et au Canada. L\u2019enseigne n\u00e9erlandaise va collaborer avec le g\u00e9ant <strong>Walmart<\/strong>.<\/p>\n<p><!--break--><\/p>\n<h2>\nObjectif : 50 magasins au Canada<\/h2>\n<p>Hema s\u2019en va conqu\u00e9rir l\u2019Am\u00e9rique sous le nom Hema Amsterdam : aux Etats-Unis l\u2019enseigne s\u2019est associ\u00e9e \u00e0 Walmart, qui va vendre ses produits en ligne, tandis qu\u2019au Canada la cha\u00eene va ouvrir de v\u00e9ritables magasins physiques. C\u2019est dans la province d\u2019Ontario et ses alentours que Hema ouvrira ses premiers points de vente franchis\u00e9s, exploit\u00e9s par un partenaire local canadien. En outre, les plus grands hypermarch\u00e9s de Walmart accueilleront des shop-in-shops.<\/p>\n<p>\nLes points de vente canadiens seront am\u00e9nag\u00e9s selon le concept de Hema appliqu\u00e9 en France et ne vendront donc pas de produits alimentaires, \u00e9crit le journal De Telegraaf. Selon le CEO Tjeerd Jegen, \u00e0 terme il y aurait place pour cinquante magasins Hema au Canada.<\/p>\n<h2>\nWalmart a fait des avances \u00e0 Hema<\/h2>\n<p>Le g\u00e9ant Walmart aurait lui-m\u00eame approch\u00e9 Hema, en lui proposant d\u2019introduire l\u2019ancienne \u2018Hollandsche Eenheidsprijzen Maatschappij Amsterdam\u2019 en tant que marque aux Etats-Unis via la plateforme du plus grand retailer au monde. \u00ab Walmart recherche de nouvelles marques pouvant \u00eatre vendues \u00e0 petits prix pour faire face \u00e0 la concurrence d\u2019Amazon \u00bb, affirme Jegen. La cha\u00eene am\u00e9ricaine injecterait elle-m\u00eame de l\u2019argent pour faire conna\u00eetre Hema aux Etats-Unis.<\/p>\n<p>\nL\u2019entr\u00e9e aux Etats-Unis est une \u00e9tape historique, \u00ab parce que nos fondateurs Leo Meyer et Arthur Isaac y ont d\u00e9couvert pour la premi\u00e8re fois il y a 100 ans des magasins \u00e0 prix unitaires \u00bb. De plus, cette op\u00e9ration s\u2019inscrit dans la strat\u00e9gie de Jegen et du nouveau propri\u00e9taire Marcel Boekhoorn, visant \u00e0 faire de Hema une vraie marque, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/g%C3%A9n%C3%A9ral\/un-vent-nouveau-souffle-sur-hema-bient%C3%B4t-disponible-chez-bolcom-et-aux-usa\" target=\"_blank\" rel=\"noopener\">\u00e9galement en vente sur d\u2019autres plateformes<\/a>. Aujourd\u2019hui les produits de Hema sont d\u00e9j\u00e0 disponibles via <strong>Wehkamp<\/strong>.<\/p>\n<h2>\nChiffre d\u2019affaires en recul, en particulier en Belgique<\/h2>\n<p>Le fait que Hema tente sa chance en Am\u00e9rique est sans doute \u00e9galement li\u00e9 au ralentissement de sa croissance sur ses march\u00e9s domestiques. Bien que le chiffre d\u2019affaires net au premier trimestre ait augment\u00e9 de 2,5% \u00e0 298,7 millions d\u2019euros, le chiffre d\u2019affaires comparable par contre a recul\u00e9 de 0,3%.<\/p>\n<p>\nAux Pays-Bas le chiffre d\u2019affaires \u2018like-for-like\u2019 est rest\u00e9 quasiment stable, alors qu\u2019en France il a augment\u00e9. En Belgique par contre on observe un recul, parce que l\u2019an dernier la cha\u00eene a enregistr\u00e9 un chiffre d\u2019affaires \u00e9tonnamment \u00e9lev\u00e9, commente le CEO. Durant la p\u00e9riode en cours jusqu\u2019au 1er juillet le chiffre d\u2019affaires comparable \u00ab tant des activit\u00e9s n\u00e9erlandaises que des activit\u00e9s internationales combin\u00e9es \u00bb, serait \u00e0 nouveau positif.<\/p>\n<h2>\nPerte en hausse suite aux lourdes dettes<\/h2>\n<p>Les ventes en ligne ont augment\u00e9 de 17%. Une fois de plus l\u2019e-commerce \u00ab contribue pour une part importante \u00e0 la croissance des revenus de Hema \u00bb, indique l\u2019enseigne. Depuis quelques mois le nouveau centre de distribution pour les commandes en ligne est enti\u00e8rement op\u00e9rationnel.<\/p>\n<p>\nAu premier trimestre l\u2019enseigne a essuy\u00e9 une perte nette de 10,7 millions d\u2019euros (2 millions de plus, en raison d\u2019un nouveau syst\u00e8me comptable), due en grande partie au taux d\u2019int\u00e9r\u00eat \u00e9lev\u00e9 sur la dette de 750 millions d\u2019euros que l\u2019ancien propri\u00e9taire Lion Capital a laiss\u00e9 \u00e0 Hema. En outre, Jegen souligne que traditionnellement le premier trimestre est plus faible. L\u2019EBITDA a chut\u00e9 de 5,2%.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s un trimestre d\u00e9cevant, Hema tente sa chance aux Etats-Unis et au Canada. L\u2019enseigne n\u00e9erlandaise va collaborer avec le g\u00e9ant Walmart. Objectif : 50 magasins au Canada Hema s\u2019en va conqu\u00e9rir l\u2019Am\u00e9rique sous le nom Hema Amsterdam : aux Etats-Unis l\u2019enseigne s\u2019est associ\u00e9e \u00e0 Walmart, qui va vendre ses produits en ligne, tandis qu\u2019au Canada [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":34326,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-34329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hema cherche son bonheur aupr\u00e8s de Walmart en Am\u00e9rique - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Apr\u00e8s un trimestre d\u00e9cevant, Hema tente sa chance aux Etats-Unis et au Canada. 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