{"id":34432,"date":"2019-07-08T12:32:41","date_gmt":"2019-07-08T12:32:41","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/aldi-nord-et-sud-procedent-a-une-grande-reunification\/"},"modified":"2019-07-08T12:32:41","modified_gmt":"2019-07-08T12:32:41","slug":"aldi-nord-et-sud-procedent-a-une-grande-reunification","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/aldi-nord-et-sud-procedent-a-une-grande-reunification\/","title":{"rendered":"Aldi Nord et S\u00fcd proc\u00e8dent \u00e0 une grande r\u00e9unification"},"content":{"rendered":"<p>Adieu Milsani, bienvenue River. Les deux divisons d\u2019<strong>Aldi<\/strong>, Nord et S\u00fcd, vont uniformiser leur offre de marques maison. D\u2019ici 2020 les clients trouveront les m\u00eames marques chez les deux discounters.<\/p>\n<p><!--break--><\/p>\n<h2>\nTopstar devient River, Milsani devient Milfina<\/h2>\n<p>Aldi Nord et Aldi S\u00fcd franchissent une importante \u00e9tape dans leur r\u00e9conciliation : les enseignes discount des fr\u00e8res Albrecht harmonisent leur offre. D\u2019ici 2020 les marques maison existantes seront syst\u00e9matiquement fusionn\u00e9es. Ainsi chez Aldi S\u00fcd la marque de soda Topstar sera remplac\u00e9e par River cola, qui jusqu\u2019\u00e0 pr\u00e9sent \u00e9tait vendu uniquement chez Aldi Nord. Inversement les yaourts Milsani d\u2019Aldi Nord feront place \u00e0 Milfina, rapporte le magazine allemand Chip.<\/p>\n<p>\nD\u2019ici 2020 l\u2019uniformisation devrait \u00eatre finalis\u00e9e. L\u2019objectif de cette op\u00e9ration est de r\u00e9duire les co\u00fbts et de g\u00e9n\u00e9rer des \u00e9conomies d\u2019\u00e9chelle par des achats en commun : pour certaines cat\u00e9gories de produits Aldi Nord ach\u00e8tera pour les deux enseignes chez \u2018son\u2019 fournisseur de marques maison, tandis que pour d\u2019autres produits c\u2019est Aldi S\u00fcd qui fera les achats au niveau du groupe. Les deux enseignes soulignent n\u00e9anmoins que leurs d\u00e9partements achats restent s\u00e9par\u00e9s.<\/p>\n<h2>\nPromotions et non-food \u00e9galement en commun<\/h2>\n<p>Aldi S\u00fcd et Nord, scind\u00e9s depuis 1960 suite \u00e0 un conflit pr\u00e9sum\u00e9 concernant des cigarettes, cherchent de plus en plus \u00e0 se rapprocher. Ainsi en Allemagne, o\u00f9 les deux enseignes sont actives, Aldi Nord et S\u00fcd <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/aldi-nord-et-s%C3%BCd-font-campagne-ensemble-pour-une-alimentation-saine\" target=\"_blank\" rel=\"noopener\">unissent leurs forces pour les campagnes marketing nationales<\/a>, ce qui \u00e0 l\u2019avenir sera aussi possible pour les marques maison, une fois celles-ci uniformis\u00e9es.<\/p>\n<p>\nD\u2019ici fin 2020 au plus tard les deux discounters proposeront \u00e9galement leurs promotions et offre non-food hebdomadaires en commun, du moins sur le march\u00e9 allemand. Toutefois il ne semble pas \u00eatre question pour l\u2019instant d\u2019une fusion compl\u00e8te des deux entreprises.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adieu Milsani, bienvenue River. Les deux divisons d\u2019Aldi, Nord et S\u00fcd, vont uniformiser leur offre de marques maison. D\u2019ici 2020 les clients trouveront les m\u00eames marques chez les deux discounters. Topstar devient River, Milsani devient Milfina Aldi Nord et Aldi S\u00fcd franchissent une importante \u00e9tape dans leur r\u00e9conciliation : les enseignes discount des fr\u00e8res Albrecht [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":34429,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-34432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aldi Nord et S\u00fcd proc\u00e8dent \u00e0 une grande r\u00e9unification - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Les deux divisons d\u2019Aldi, Nord et S\u00fcd, vont uniformiser leur offre de marques maison. 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