{"id":3445,"date":"2013-06-28T05:59:48","date_gmt":"2013-06-28T05:59:48","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/jbc-et-andres-sassocient-pour-le-lancement-dune-collection-enfants\/"},"modified":"2013-06-28T05:59:48","modified_gmt":"2013-06-28T05:59:48","slug":"jbc-et-andres-sassocient-pour-le-lancement-dune-collection-enfants","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/jbc-et-andres-sassocient-pour-le-lancement-dune-collection-enfants\/","title":{"rendered":"JBC et Andres s\u2019associent pour le lancement d\u2019une collection enfants"},"content":{"rendered":"<h2>Elargissement du march\u00e9<\/h2>\n<p>Via ce partenariat Andres accorde une licence \u00e0 JBC pour le lancement d\u2019une collection pour enfants sous le nom Hampton Bays. Pr\u00e9c\u00e9demment Andres a d\u00e9j\u00e0 conclu un partenariat de ce type notamment avec les Chaussures Torfs. L\u2019enseigne entend ainsi \u00e9largir son offre et assurer une meilleure p\u00e9n\u00e9tration du march\u00e9.<\/p>\n<p>JBC aussi tirera avantage de cette collaboration. Cela permettra \u00e0 l\u2019enseigne de proposer une marque suppl\u00e9mentaire d\u2019un segment sup\u00e9rieur, d\u2019\u00e9largir son offre\u00a0 et par cons\u00e9quent de renforcer sa position sur le march\u00e9.<\/p>\n<p>\u00ab La demande d\u2019une collection enfants ne date pas d\u2019hier. En appliquant notre concept lifestyle dans une collection pour enfants via une collaboration avec un sp\u00e9cialiste dans le domaine des v\u00eatements pour enfants, nous cr\u00e9ons un effet de levier \u00bb, explique Isabelle Santens, directrice de la cr\u00e9ation chez Andres.<\/p>\n<h2>\n<br \/>Un style typique<\/h2>\n<p>La nouvelle ligne pour enfants de Hampton Bays refl\u00e8tera les m\u00eames caract\u00e9ristiques typiques de la marque : en collaboration avec JBC les tendances des collections pour adultes ont \u00e9t\u00e9 transpos\u00e9es dans la collection pour enfants. Hampton Bay Kids sera disponible pour les enfants de quatre \u00e0 dix ans.<\/p>\n<p>Actuellement la marque Hampton Bays se vend dans une centaine de magasins. Outre Hampton Bays, Andres d\u00e9tient \u00e9galement les marques xandres et xandres X-line. L\u2019entreprise r\u00e9alise un chiffre d\u2019affaires de 25 millions d\u2019euros et compte 180 employ\u00e9s.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Traduction : Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Elargissement du march\u00e9 Via ce partenariat Andres accorde une licence \u00e0 JBC pour le lancement d\u2019une collection pour enfants sous le nom Hampton Bays. Pr\u00e9c\u00e9demment Andres a d\u00e9j\u00e0 conclu un partenariat de ce type notamment avec les Chaussures Torfs. L\u2019enseigne entend ainsi \u00e9largir son offre et assurer une meilleure p\u00e9n\u00e9tration du march\u00e9. JBC aussi tirera [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-3445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>JBC et Andres s\u2019associent pour le lancement d\u2019une collection enfants - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/jbc-et-andres-sassocient-pour-le-lancement-dune-collection-enfants\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"JBC et Andres s\u2019associent pour le lancement d\u2019une collection enfants - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Elargissement du march\u00e9 Via ce partenariat Andres accorde une licence \u00e0 JBC pour le lancement d\u2019une collection pour enfants sous le nom Hampton Bays. 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