{"id":34527,"date":"2019-07-11T11:31:48","date_gmt":"2019-07-11T11:31:48","guid":{"rendered":"https:\/\/www.retaildetail.be\/beaute-soins\/lady-gaga-vend-du-maquillage-exclusivement-sur-amazon\/"},"modified":"2019-07-11T11:31:48","modified_gmt":"2019-07-11T11:31:48","slug":"lady-gaga-vend-du-maquillage-exclusivement-sur-amazon","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/lady-gaga-vend-du-maquillage-exclusivement-sur-amazon\/","title":{"rendered":"Lady Gaga vend du maquillage exclusivement sur Amazon"},"content":{"rendered":"<p>La popstar <strong>Lady Gaga <\/strong>lance sa propre ligne de produits de beaut\u00e9, baptis\u00e9e <strong>Haus Laboratories<\/strong>. A partir du mois de septembre la marque sera en vente dans neuf pays exclusivement sur <strong>Amazon<\/strong>.<\/p>\n<p><!--break--><\/p>\n<h2>\u00ab Se fabriquer une image \u00bb<\/h2>\n<p><a href=\"https:\/\/uk.reuters.com\/article\/uk-amazon-com-lady-gaga\/lady-gaga-to-launch-beauty-line-on-amazon-as-retailer-targets-cosmetics-business-idUKKCN1U42RT\" target=\"_blank\" rel=\"noopener\">La collaboration exclusive avec la chanteuse <\/a>illustre les efforts fournis par le plus grand e-tailer au monde pour s\u2019accaparer une part du march\u00e9 des cosm\u00e9tiques. Pr\u00e9c\u00e9demment l\u2019entreprise de Jeff Bezos avait d\u00e9j\u00e0 lanc\u00e9 une s\u00e9rie de produits de soins et de maquillage sous la marque maison Belei. Le label Haus Laboratories sera en vente entre autres en Allemagne, au Japon et aux Etats-Unis. La Belgique ne fait pas partie des neuf pays o\u00f9 les produits seront disponibles \u00e0 partir du mois de septembre.<\/p>\n<p>\nLady Gaga n\u2019est \u00e9videmment pas la premi\u00e8re star \u00e0 lancer sa propre ligne de cosm\u00e9tiques : de nombreuses autres c\u00e9l\u00e9brit\u00e9s l\u2019ont pr\u00e9c\u00e9d\u00e9e, comme la chanteuse Rihanna (Fenty Beauty) ou encore l\u2019actrice Drew Barrymore (Flower Beauty). Selon notre expert en retail Stefan Van Rompaey, cela permet aux vedettes de devenir de vraies marques et de plus, c\u2019est une source de revenus tr\u00e8s lucrative, \u00ab car la vente de disques ne fait plus le poids. \u00bb<\/p>\n<p>\nPour Amazon c\u2019est avant tout une mani\u00e8re de se fabriquer une image et une identit\u00e9, explique Van Rompaey : \u00ab Amazon n\u2019a pas une image sp\u00e9cifique, ce qui est ennuyeux pour un magasin qui doit \u00eatre attrayant pour un public int\u00e9ress\u00e9 par l\u2019univers de la mode et des cosm\u00e9tiques, o\u00f9 l\u2019image est importante. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La popstar Lady Gaga lance sa propre ligne de produits de beaut\u00e9, baptis\u00e9e Haus Laboratories. A partir du mois de septembre la marque sera en vente dans neuf pays exclusivement sur Amazon. \u00ab Se fabriquer une image \u00bb La collaboration exclusive avec la chanteuse illustre les efforts fournis par le plus grand e-tailer au monde [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":34524,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-34527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lady Gaga vend du maquillage exclusivement sur Amazon - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La popstar Lady Gaga lance sa propre ligne de produits de beaut\u00e9, baptis\u00e9e Haus Laboratories. 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