{"id":34607,"date":"2019-07-16T16:05:41","date_gmt":"2019-07-16T16:05:41","guid":{"rendered":"https:\/\/www.retaildetail.be\/maison-deco\/premiere-mondiale-pour-ikea-aux-pays-bas\/"},"modified":"2019-07-16T16:05:41","modified_gmt":"2019-07-16T16:05:41","slug":"premiere-mondiale-pour-ikea-aux-pays-bas","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/premiere-mondiale-pour-ikea-aux-pays-bas\/","title":{"rendered":"Premi\u00e8re mondiale pour Ikea aux Pays-Bas"},"content":{"rendered":"<p><strong>Ikea<\/strong> met en place un test r\u00e9volutionnaire \u00e0 Groningue, aux Pays-Bas, dans laquelle la cha\u00eene de meubles bouleverse compl\u00e8tement la conception de son magasin.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Points d&rsquo;inspiration<\/h2>\n<p>Les magasins Ikea classiques sont organis\u00e9s selon un mod\u00e8le bien d\u00e9fini : les accessoires se trouvent au rez-de-chauss\u00e9e et les meubles au premier \u00e9tage. Par contre, \u00e0 Groningue, un nouveau test \u00e9limine cette structure fixe : le magasin consacre deux fois plus d\u2019espace aux points d\u2019inspiration.<\/p>\n<p>\u00a0<\/p>\n<p>Gr\u00e2ce aux points d\u2019inspiration, Ikea montre \u00e0 quoi un espace, par exemple un salon, pourrait ressembler dans son int\u00e9gralit\u00e9. Ainsi, la cha\u00eene su\u00e9doise souhaite inspirer et encourager ses clients \u00e0 acheter un ensemble complet. Selon le responsable du magasin, Stefan Kroes, le test est suivi dans le monde entier.<\/p>\n<p>\u00a0<\/p>\n<h2>Selon les conditions de vie<\/h2>\n<p>Avant de r\u00e9am\u00e9nager le magasin, les collaborateurs ainsi que les clients avec une carte Ikea Family ont \u00e9t\u00e9 \u00e9cout\u00e9s attentivement, car les nouveaux points d\u2019inspiration sont bas\u00e9s sur leurs id\u00e9es et leurs conditions de vie. Dans le nouveau concept, Ikea tient \u00e9galement compte d\u2019autres \u00e9l\u00e9ments, tels que le revenu du client moyen.<\/p>\n<p>\u00a0<\/p>\n<p>\u00ab En moyenne, Groningen a le revenu disponible le plus bas des Pays-Bas. Nous en tenons compte dans la fa\u00e7on dont nous pla\u00e7ons nos produits. Par exemple, nous mettons les cuisines les unes \u00e0 c\u00f4t\u00e9 des autres, par ordre de prix, pourque les gens puissent facilement faire un choix qui convient \u00e0 leur budget \u00bb, selon Kroes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ikea met en place un test r\u00e9volutionnaire \u00e0 Groningue, aux Pays-Bas, dans laquelle la cha\u00eene de meubles bouleverse compl\u00e8tement la conception de son magasin. \u00a0 Points d&rsquo;inspiration Les magasins Ikea classiques sont organis\u00e9s selon un mod\u00e8le bien d\u00e9fini : les accessoires se trouvent au rez-de-chauss\u00e9e et les meubles au premier \u00e9tage. Par contre, \u00e0 Groningue, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":34604,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-34607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Premi\u00e8re mondiale pour Ikea aux Pays-Bas - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Ikea met en place un test r\u00e9volutionnaire \u00e0 Groningue, aux Pays-Bas, dans laquelle la cha\u00eene de meubles bouleverse compl\u00e8tement la conception de son magasin.\" \/>\n<meta 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