{"id":34641,"date":"2019-07-18T10:05:40","date_gmt":"2019-07-18T10:05:40","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/prime-day-bat-des-records-tout-en-stimulant-la-concurrence\/"},"modified":"2019-07-18T10:05:40","modified_gmt":"2019-07-18T10:05:40","slug":"prime-day-bat-des-records-tout-en-stimulant-la-concurrence","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/prime-day-bat-des-records-tout-en-stimulant-la-concurrence\/","title":{"rendered":"Prime Day bat des records, tout en stimulant la concurrence"},"content":{"rendered":"<p>Le Prime Day de 2019, du 15 au 16 juillet, a \u00e9t\u00e9 la meilleure \u00e9dition jusqu\u2019\u00e0 pr\u00e9sent, selon organisateur <strong>Amazon<\/strong>. M\u00eame si le battage m\u00e9diatique qui l&rsquo;entoure a \u00e9galement stimul\u00e9 ses principaux concurrents.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>\u00ab Le plus grand \u00e9v\u00e9nement \u00bb<\/h2>\n<p>Amazon laisse savoir que son Prime Day, qui vient de finir, a \u00e9t\u00e9 un grand succ\u00e8s. Pendant ces deux jours, le g\u00e9ant du commerce \u00e9lectronique a <a href=\"http:\/\/press.aboutamazon.com\/news-releases\/news-release-details\/alexa-how-was-prime-day-prime-day-2019-surpassed-black-friday\" target=\"_blank\" rel=\"noopener\">vendu 175 millions d&rsquo;articles dans le monde entier<\/a>. Cela signifie que le chiffre d&rsquo;affaire surpasse les r\u00e9sultats combin\u00e9s de Black Friday et Cyber Monday \u00e0 la fin de l&rsquo;ann\u00e9e derni\u00e8re. Amazon a \u00e9galement pu accueillir plus de nouveaux membres \u2018Prime\u2019 que jamais au cours des deux jours de l&rsquo;\u00e9v\u00e9nement.<\/p>\n<p>\n\u00ab Nous voulons remercier les membres Prime du monde entier \u00bb, d\u00e9clare Jeff Bezos, PDG : \u00ab Les membres ont achet\u00e9 des millions d&rsquo;appareils \u00e9quip\u00e9 avec Alexa, profit\u00e9 de dizaines de millions de dollars en rabais, en faisant leurs achats au Whole Foods Market, et achet\u00e9 pour plus de deux milliards de dollars aupr\u00e8s d\u2019entreprises ind\u00e9pendantes de taille petite ou moyenne. \u00bb<\/p>\n<p>\nRien qu&rsquo;aux \u00c9tats-Unis, Amazon a vendu plus de 100 000 ordinateurs portables, 200 000 t\u00e9l\u00e9viseurs et plus d&rsquo;un million de casques \u00e0 \u00e9couteurs.<\/p>\n<p>\u00a0<\/p>\n<h2>Les concurrents en profitent<\/h2>\n<p>Tout le battage m\u00e9diatique du Prime Day permet \u00e9galement \u00e0 d&rsquo;autres d\u00e9taillants de profiter des chasseurs d&rsquo;aubaines. Selon les donn\u00e9es d&rsquo;Adobe Analytics, le chiffre d&rsquo;affaires des grandes entreprises de commerce \u00e9lectronique a <a href=\"http:\/\/www.cnbc.com\/2019\/07\/17\/amazon-announces-prime-day-2019-results.html\" target=\"_blank\" rel=\"noopener\">augment\u00e9 en moyenne de 68 % pendant l&rsquo;\u00e9v\u00e9nement<\/a>. En r\u00e9ponse \u00e0 Prime Day, des acteurs majeurs tels que <strong>Walmart<\/strong>, <strong>eBay <\/strong>et <strong>Best Buy<\/strong> ont eux-m\u00eames pr\u00e9sent\u00e9 toutes sortes d&rsquo;offres.<\/p>\n<p>\nPour les petites entreprises, l&rsquo;effet est moins prononc\u00e9, mais elles aussi ont re\u00e7u un coup de pouce. Le chiffre d&rsquo;affaires en ligne de ces d\u00e9taillants a augment\u00e9 en moyenne de 28 %, tandis que l&rsquo;an dernier, ils ont vu chuter leurs ventes pendant Prime Day.\u00a0<\/p>\n<p>\nEn Belgique et aux Pays-Bas, les consommateurs ont \u00e9galement pu participer au Prime Day. Dans les deux pays les fiches intelligentes Osram et les cartes m\u00e9moires SanDisk ont \u00e9t\u00e9 parmi les articles les plus vendus, \u00e0 l&rsquo;exception des appareils Amazon comme Echo et Kindle.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le Prime Day de 2019, du 15 au 16 juillet, a \u00e9t\u00e9 la meilleure \u00e9dition jusqu\u2019\u00e0 pr\u00e9sent, selon organisateur Amazon. M\u00eame si le battage m\u00e9diatique qui l&rsquo;entoure a \u00e9galement stimul\u00e9 ses principaux concurrents. \u00a0 \u00ab Le plus grand \u00e9v\u00e9nement \u00bb Amazon laisse savoir que son Prime Day, qui vient de finir, a \u00e9t\u00e9 un grand [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":34638,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-34641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prime Day bat des records, tout en stimulant la concurrence - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le Prime Day de 2019, du 15 au 16 juillet, a \u00e9t\u00e9 la meilleure \u00e9dition jusqu\u2019\u00e0 pr\u00e9sent, selon organisateur Amazon. 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