{"id":34689,"date":"2019-07-22T07:35:34","date_gmt":"2019-07-22T07:35:34","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/ab-inbev-lance-la-bud-aux-pays-bas\/"},"modified":"2019-07-22T07:35:34","modified_gmt":"2019-07-22T07:35:34","slug":"ab-inbev-lance-la-bud-aux-pays-bas","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/ab-inbev-lance-la-bud-aux-pays-bas\/","title":{"rendered":"AB InBev lance la Bud aux Pays-Bas"},"content":{"rendered":"<p>La c\u00e9l\u00e8bre marque de bi\u00e8re am\u00e9ricaine <strong>Budweiser <\/strong>d\u00e9barque aux Pays-Bas : le g\u00e9ant brassicole belge <strong>AB InBev<\/strong> lance la bi\u00e8re dans le secteur horeca dans un premier temps. Le retail suivra plus tard.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>\u2018The King of Beers\u2019<\/h2>\n<p>La marque de bi\u00e8re am\u00e9ricaine &lsquo;Bud&rsquo; est d\u00e9sormais disponible dans les caf\u00e9s n\u00e9erlandais. Cette bi\u00e8re pils, dont AB InBev estime qu&rsquo;elle est la plus grande bi\u00e8re au monde, sera lanc\u00e9e dans le retail plus tard cette ann\u00e9e. \u00ab Nous allons rafra\u00eechir le paysage de la bi\u00e8re n\u00e9erlandaise et, gr\u00e2ce \u00e0 la Bud, introduire une pils haut de gamme internationale avec un positionnement distinctif. Nous constatons que le march\u00e9 en a grandement besoin \u00bb, explique Nicolas Bartholomeeusen, directeur de la brasserie.<\/p>\n<p>\u00a0<\/p>\n<p>Aux Pays-Bas, la bi\u00e8re Budweiser souhaite s\u2019adresser \u00e0 \u00ab un groupe cible plus large \u00bb puisqu\u2019elle aurait un go\u00fbt doux, \u2018rond en bouche\u2019 et moins amer. En lan\u00e7ant cette nouveaut\u00e9, AB InBev souhaite pourtant principalement miser sur les jeunes de 18 \u00e0 35 ans. Cette bi\u00e8re l\u00e9g\u00e8re, brass\u00e9e avec du riz notamment, a une teneur en alcool de 5%. En la lan\u00e7ant, AB InBev a pour objectif principal de concurrencer la <strong>Heineken<\/strong>.<br \/>\n\u00a0<\/p>\n<p>Pour son introduction aux Pays-Bas, la Bud, sous l\u2019appellation \u2018The King of Beers\u2019, conclut des partenariats avec \u00ab le talent du futur \u00bb afin de \u00ab les inspirer, les aider \u00e0 briser des tabous et c\u00e9l\u00e9brer avec eux la r\u00e9alisation de leurs r\u00eaves \u00bb. Dans un premier temps, la marque sera principalement pr\u00e9sente dans l\u2019horeca \u00e0 Amsterdam et environs, avant de poursuivre son expansion.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La c\u00e9l\u00e8bre marque de bi\u00e8re am\u00e9ricaine Budweiser d\u00e9barque aux Pays-Bas : le g\u00e9ant brassicole belge AB InBev lance la bi\u00e8re dans le secteur horeca dans un premier temps. Le retail suivra plus tard. \u00a0 \u2018The King of Beers\u2019 La marque de bi\u00e8re am\u00e9ricaine &lsquo;Bud&rsquo; est d\u00e9sormais disponible dans les caf\u00e9s n\u00e9erlandais. Cette bi\u00e8re pils, dont [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":34686,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-34689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AB InBev lance la Bud aux Pays-Bas - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La marque de bi\u00e8re am\u00e9ricaine Budweiser d\u00e9barque aux Pays-Bas : le g\u00e9ant brassicole belge AB InBev lance la bi\u00e8re dans le secteur horeca dans un premier temps. 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