{"id":34705,"date":"2019-07-22T14:41:35","date_gmt":"2019-07-22T14:41:35","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/90-des-webshops-disparaissent-dans-les-120-jours\/"},"modified":"2019-07-22T14:41:35","modified_gmt":"2019-07-22T14:41:35","slug":"90-des-webshops-disparaissent-dans-les-120-jours","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/90-des-webshops-disparaissent-dans-les-120-jours\/","title":{"rendered":"90% des webshops disparaissent dans les 120 jours"},"content":{"rendered":"

Sur dix start-ups e-commerce, neuf font d\u00e9j\u00e0 faillite dans les 120 jours suivant leur cr\u00e9ation. Une mauvaise visibilit\u00e9 en ligne et une demande trop faible semblent en \u00eatre les principaux facteurs responsables.<\/p>\n

<\/p>\n

\u00a0
\nLes starters physiques ont une meilleure esp\u00e9rance de vie<\/h2>\n

Dans les 120 jours, 90 % des entrepreneurs au Royaume-Uni voient leurs r\u00eaves e-commerce s’envoler en fum\u00e9e. Les retailers en ligne \u00e9chouent plus souvent que les magasins physiques : selon le registre britannique des petites entreprises, le taux de survie des nouveaux magasins est de 78%<\/a> la premi\u00e8re ann\u00e9e. Bien qu’apr\u00e8s cinq ans, le taux d’\u00e9chec s’\u00e9l\u00e8ve \u00e0 pr\u00e8s de 50 %, seuls 22 % d’entre eux n’atteignent donc pas la premi\u00e8re ann\u00e9e.<\/p>\n

\u00a0<\/p>\n

Pourquoi est-ce beaucoup plus difficile de d\u00e9marrer une entreprise e-commerce ? Le marketing en ligne est consid\u00e9r\u00e9 comme l’une des principales causes d’\u00e9chec<\/a>. Rivaliser en ligne, gagner en visibilit\u00e9 et \u00eatre capable de concurrencer les grands, tels sont les principaux pi\u00e8ges. C’est la conclusion d’une enqu\u00eate britannique r\u00e9alis\u00e9e par l’agence de marketing Marketingsignals, suite \u00e0 une enqu\u00eate men\u00e9e aupr\u00e8s de 1.253 entreprises online ayant fait faillite.<\/p>\n

\u00a0<\/p>\n

Pour 37 % des r\u00e9pondants, un marketing en ligne inefficace ou insuffisant leur a \u00e9t\u00e9 fatal, tandis que 35 % ont d\u00e9clar\u00e9 que le manque de visibilit\u00e9 en ligne \u00e9tait la cause principale de leur \u00e9chec. Dans 35 % des cas, les entrepreneurs n’ont trouv\u00e9 aucun march\u00e9 ou un march\u00e9 trop restreint pour leur offre. Par ailleurs, 32 % ont manqu\u00e9 d’argent, 29 % ont eu trop de probl\u00e8mes de fixation de prix et de co\u00fbts et 23 % ont rapidement perdu pied face \u00e0 la concurrence.
\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Sur dix start-ups e-commerce, neuf font d\u00e9j\u00e0 faillite dans les 120 jours suivant leur cr\u00e9ation. Une mauvaise visibilit\u00e9 en ligne et une demande trop faible semblent en \u00eatre les principaux facteurs responsables. \u00a0 Les starters physiques ont une meilleure esp\u00e9rance de vie Dans les 120 jours, 90 % des entrepreneurs au Royaume-Uni voient leurs r\u00eaves […]<\/p>\n","protected":false},"author":1,"featured_media":34702,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-34705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"\n90% des webshops disparaissent dans les 120 jours - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Sur dix start-ups e-commerce, neuf font faillite dans les 120 jours suivant leur cr\u00e9ation. 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