{"id":34712,"date":"2019-07-23T08:25:21","date_gmt":"2019-07-23T08:25:21","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/blokker-holding-renomme-mirage-retail\/"},"modified":"2019-07-23T08:25:21","modified_gmt":"2019-07-23T08:25:21","slug":"blokker-holding-renomme-mirage-retail","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/blokker-holding-renomme-mirage-retail\/","title":{"rendered":"Blokker Holding renomm\u00e9 Mirage Retail"},"content":{"rendered":"<p><strong>Blokker Holding<\/strong> a chang\u00e9 de nom: d\u00e9sormais, la soci\u00e9t\u00e9 m\u00e8re de Blokker et Big Bazar s\u2019appelle Mirage Retail. De cette mani\u00e8re, les liens avec l&rsquo;ancienne famille du propri\u00e9taire ont \u00e9t\u00e9 rompus.<\/p>\n<p><!--break--><\/p>\n<h2>\nFata\u00a0morgana<\/h2>\n<p>Le groupe, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/maison-d%C3%A9co\/le-dirigeant-michiel-witteveen-acquiert-blokker\" target=\"_blank\" rel=\"noopener\">qui appartient maintenant au PDG Michiel Witteveen<\/a>, sera bas\u00e9 \u00e0 Amsterdam sous le nouveau nom. Cependant, le choix du nom \u00ab\u00a0mirage\u00a0\u00bb est frappant, puisque le mot fran\u00e7ais signifie litt\u00e9ralement illusion ou fata morgana.<br \/>\n\u00a0<\/p>\n<p>Le changement de nom aurait principalement eu pour but de mieux distinguer la soci\u00e9t\u00e9 de portefeuille de la cha\u00eene de distribution Blokker, qui reste la plus grande partie du groupe avec des succursales aux Pays-Bas et en Belgique. C&rsquo;est ce que rapporte Financieele Dagblad.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Blokker Holding a chang\u00e9 de nom: d\u00e9sormais, la soci\u00e9t\u00e9 m\u00e8re de Blokker et Big Bazar s\u2019appelle Mirage Retail. De cette mani\u00e8re, les liens avec l&rsquo;ancienne famille du propri\u00e9taire ont \u00e9t\u00e9 rompus. Fata\u00a0morgana Le groupe, qui appartient maintenant au PDG Michiel Witteveen, sera bas\u00e9 \u00e0 Amsterdam sous le nouveau nom. Cependant, le choix du nom \u00ab\u00a0mirage\u00a0\u00bb [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":34709,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-34712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blokker Holding renomm\u00e9 Mirage Retail - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Blokker Holding heeft een nieuwe naam: de Mirage Retail Group. 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