{"id":34728,"date":"2019-07-23T14:32:37","date_gmt":"2019-07-23T14:32:37","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/lidl-attaque-aldi-co-dans-une-guerre-publicitaire\/"},"modified":"2019-07-23T14:32:37","modified_gmt":"2019-07-23T14:32:37","slug":"lidl-attaque-aldi-co-dans-une-guerre-publicitaire","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/lidl-attaque-aldi-co-dans-une-guerre-publicitaire\/","title":{"rendered":"Lidl attaque Aldi &amp; co dans une guerre publicitaire"},"content":{"rendered":"<p>En Allemagne, <strong>Lidl <\/strong>attaque ses concurrents les plus proches dans une campagne publicitaire remarquable avec de dr\u00f4les de jeux de mots. <strong>Netto<\/strong> et <strong>Edeka<\/strong>, entre autres, sont en train de riposter&#8230;<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Provocation<\/h2>\n<p>Avec des slogans comme \u2018Les prix loin de la NORMAlit\u00e9\u2019 et \u2018Plus cher serait EDEKAdent\u2019, Lidl choisit la provocation directe sur son march\u00e9 national. Les jeux de mots apparaissent sur des affiches dans les grandes villes et \u00e9galement dans <a href=\"https:\/\/www.facebook.com\/watch\/?v=2245014552213330\" target=\"_blank\" rel=\"noopener\">une vid\u00e9o sur la page Facebook du discounter<\/a>. La campagne, con\u00e7ue par l&rsquo;agence M &amp; C Saatchi, cr\u00e9e beaucoup d&rsquo;hilarit\u00e9, \u00e0 la fois dans les m\u00e9dias traditionnels et sur les r\u00e9seaux sociaux. Bien que la publicit\u00e9 comparative soit autoris\u00e9e en Allemagne, il est extr\u00eamement rare que les annonceurs nomment leurs concurrents directs.<br \/>\n\u00a0<\/p>\n<p>En tout cas, Edeka a d\u00e9j\u00e0 formul\u00e9 une r\u00e9ponse sur Instagram et Facebook: une vid\u00e9o moqueuse avec l&rsquo;acteur et \u00e9lectro-musicien excentrique Friedrich Liechtenstein (qui a d\u00e9j\u00e0 fait son apparition dans d\u2019autres campagnes de la cha\u00eene de supermarch\u00e9s) indique \u2018<a href=\"https:\/\/www.facebook.com\/watch\/?v=1053791101496653\" target=\"_blank\" rel=\"noopener\">Ihr sagt EDEKAdent. Wir sagen EDEKAdanke\u2019<\/a>. Le combattant de prix Netto est venu avec le slogan publicitaire \u2018<a href=\"https:\/\/www.facebook.com\/nettomarkendiscount\/photos\/a.1714593052086028\/2295644983980829\/?type=3&amp;theater\" target=\"_blank\" rel=\"noopener\">Du willst a LIDL bit more Auswahl? Dann geh doch zu Netto!<\/a>\u2019 \u2013 \u00ab\u00a0Voulez-vous un peu plus de choix ? Alors venez chez Netto!\u00a0\u00bb Nous devons encore attendre une r\u00e9ponse de Aldi\u2026<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"\/sites\/default\/files\/lidl%20dist%20penny.jpg\" style=\"height:469px;width:750px\" \/><\/p>\n<p>\u00a0<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"\/sites\/default\/files\/netto%20dist%20lidl.jpg\" style=\"height:750px;width:750px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En Allemagne, Lidl attaque ses concurrents les plus proches dans une campagne publicitaire remarquable avec de dr\u00f4les de jeux de mots. Netto et Edeka, entre autres, sont en train de riposter&#8230; \u00a0 Provocation Avec des slogans comme \u2018Les prix loin de la NORMAlit\u00e9\u2019 et \u2018Plus cher serait EDEKAdent\u2019, Lidl choisit la provocation directe sur son [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":34725,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-34728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lidl attaque Aldi &amp; co dans une guerre publicitaire - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"In Duitsland neemt Lidl in een opmerkelijke reclamecampagne zijn naaste concurrenten onder vuur, maar die schieten wel met scherp terug\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/lidl-attaque-aldi-co-dans-une-guerre-publicitaire\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lidl attaque Aldi &amp; co dans une guerre publicitaire - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"In Duitsland neemt Lidl in een opmerkelijke reclamecampagne zijn naaste concurrenten onder vuur, maar die schieten wel met scherp terug\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/lidl-attaque-aldi-co-dans-une-guerre-publicitaire\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-23T14:32:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/lidl-dist-aldi.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"758\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"dev@grandiz.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"dev@grandiz.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/lidl-attaque-aldi-co-dans-une-guerre-publicitaire\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/lidl-attaque-aldi-co-dans-une-guerre-publicitaire\\\/\"},\"author\":{\"name\":\"dev@grandiz.com\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/ba2d383452a753a3a1ce8cdb349b5fc9\"},\"headline\":\"Lidl attaque Aldi &amp; co dans une guerre publicitaire\",\"datePublished\":\"2019-07-23T14:32:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/lidl-attaque-aldi-co-dans-une-guerre-publicitaire\\\/\"},\"wordCount\":235,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/lidl-attaque-aldi-co-dans-une-guerre-publicitaire\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/lidl-dist-aldi.jpg\",\"articleSection\":[\"Food\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2019\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/lidl-attaque-aldi-co-dans-une-guerre-publicitaire\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/lidl-attaque-aldi-co-dans-une-guerre-publicitaire\\\/\",\"name\":\"Lidl attaque Aldi &amp; co dans une guerre publicitaire - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/lidl-attaque-aldi-co-dans-une-guerre-publicitaire\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/lidl-attaque-aldi-co-dans-une-guerre-publicitaire\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/lidl-dist-aldi.jpg\",\"datePublished\":\"2019-07-23T14:32:37+00:00\",\"description\":\"In Duitsland neemt Lidl in een opmerkelijke reclamecampagne zijn naaste concurrenten onder vuur, maar die schieten wel met scherp terug\u2026\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/lidl-attaque-aldi-co-dans-une-guerre-publicitaire\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/lidl-attaque-aldi-co-dans-une-guerre-publicitaire\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/lidl-attaque-aldi-co-dans-une-guerre-publicitaire\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/lidl-dist-aldi.jpg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/lidl-dist-aldi.jpg\",\"width\":1200,\"height\":758},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/lidl-attaque-aldi-co-dans-une-guerre-publicitaire\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lidl attaque Aldi &amp; co dans une guerre publicitaire\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/ba2d383452a753a3a1ce8cdb349b5fc9\",\"name\":\"dev@grandiz.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g\",\"caption\":\"dev@grandiz.com\"},\"sameAs\":[\"http:\\\/\\\/preprod.retaildetail.be\"],\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/author\\\/devgrandiz-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lidl attaque Aldi &amp; co dans une guerre publicitaire - RetailDetail BE","description":"In Duitsland neemt Lidl in een opmerkelijke reclamecampagne zijn naaste concurrenten onder vuur, maar die schieten wel met scherp terug\u2026","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/fr\/news\/food\/lidl-attaque-aldi-co-dans-une-guerre-publicitaire\/","og_locale":"fr_FR","og_type":"article","og_title":"Lidl attaque Aldi &amp; co dans une guerre publicitaire - RetailDetail BE","og_description":"In Duitsland neemt Lidl in een opmerkelijke reclamecampagne zijn naaste concurrenten onder vuur, maar die schieten wel met scherp terug\u2026","og_url":"https:\/\/www.retaildetail.be\/fr\/news\/food\/lidl-attaque-aldi-co-dans-une-guerre-publicitaire\/","og_site_name":"RetailDetail BE","article_published_time":"2019-07-23T14:32:37+00:00","og_image":[{"width":1200,"height":758,"url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/lidl-dist-aldi.jpg","type":"image\/jpeg"}],"author":"dev@grandiz.com","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"dev@grandiz.com","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/lidl-attaque-aldi-co-dans-une-guerre-publicitaire\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/lidl-attaque-aldi-co-dans-une-guerre-publicitaire\/"},"author":{"name":"dev@grandiz.com","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/ba2d383452a753a3a1ce8cdb349b5fc9"},"headline":"Lidl attaque Aldi &amp; co dans une guerre publicitaire","datePublished":"2019-07-23T14:32:37+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/lidl-attaque-aldi-co-dans-une-guerre-publicitaire\/"},"wordCount":235,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/lidl-attaque-aldi-co-dans-une-guerre-publicitaire\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/lidl-dist-aldi.jpg","articleSection":["Food"],"inLanguage":"fr-FR","copyrightYear":"2019","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/lidl-attaque-aldi-co-dans-une-guerre-publicitaire\/","url":"https:\/\/www.retaildetail.be\/fr\/news\/food\/lidl-attaque-aldi-co-dans-une-guerre-publicitaire\/","name":"Lidl attaque Aldi &amp; co dans une guerre publicitaire - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/lidl-attaque-aldi-co-dans-une-guerre-publicitaire\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/lidl-attaque-aldi-co-dans-une-guerre-publicitaire\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/lidl-dist-aldi.jpg","datePublished":"2019-07-23T14:32:37+00:00","description":"In Duitsland neemt Lidl in een opmerkelijke reclamecampagne zijn naaste concurrenten onder vuur, maar die schieten wel met scherp terug\u2026","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/lidl-attaque-aldi-co-dans-une-guerre-publicitaire\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/fr\/news\/food\/lidl-attaque-aldi-co-dans-une-guerre-publicitaire\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/lidl-attaque-aldi-co-dans-une-guerre-publicitaire\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/lidl-dist-aldi.jpg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/lidl-dist-aldi.jpg","width":1200,"height":758},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/lidl-attaque-aldi-co-dans-une-guerre-publicitaire\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Lidl attaque Aldi &amp; co dans une guerre publicitaire"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/ba2d383452a753a3a1ce8cdb349b5fc9","name":"dev@grandiz.com","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g","caption":"dev@grandiz.com"},"sameAs":["http:\/\/preprod.retaildetail.be"],"url":"https:\/\/www.retaildetail.be\/fr\/author\/devgrandiz-com\/"}]}},"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/lidl-dist-aldi.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/34728","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/comments?post=34728"}],"version-history":[{"count":0,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/34728\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media\/34725"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media?parent=34728"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/categories?post=34728"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/tags?post=34728"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/people?post=34728"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/extra?post=34728"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/company?post=34728"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/topic?post=34728"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/region?post=34728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}