{"id":34783,"date":"2019-07-25T12:54:11","date_gmt":"2019-07-25T12:54:11","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/coca-cola-petille-a-nouveau-grace-au-cafe-et-le-zero\/"},"modified":"2019-07-25T12:54:11","modified_gmt":"2019-07-25T12:54:11","slug":"coca-cola-petille-a-nouveau-grace-au-cafe-et-le-zero","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/coca-cola-petille-a-nouveau-grace-au-cafe-et-le-zero\/","title":{"rendered":"Coca-Cola p\u00e9tille \u00e0 nouveau gr\u00e2ce au caf\u00e9 et au Zero"},"content":{"rendered":"

Coca-Cola<\/strong> a d\u00e9pass\u00e9 les attentes le trimestre pass\u00e9 gr\u00e2ce au caf\u00e9, les boissons sans sucre et la s\u00e9rie Netflix \u2018Stranger Things\u2019. Le groupe des boissons rafra\u00eechissantes a vu augmenter ses ventes de 6 %.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Moins de sucre, plus de revenue<\/h2>\n

The Coca-Cola Company<\/strong> a atteint un niveau\u00a0record sur le march\u00e9 boursier apr\u00e8s avoir annonc\u00e9 un deuxi\u00e8me trimestre fort. Le chiffre d’affaires des trois derniers mois a atteint 10 milliards de dollars (9 milliards d’euros), soit une croissance de 6,1 %, d\u00e9passant juste les attentes des analystes. Le chiffre d’affaires comparable – hors acquisitions et effets de change – a \u00e9galement augment\u00e9 de 6 %. Le b\u00e9n\u00e9fice par action s’est \u00e9lev\u00e9 \u00e0 63 cents, \u00e9galement plus que pr\u00e9vu par les analystes, selon Reuters.<\/p>\n

\nAu c\u0153ur de la croissance se trouve l\u2019innovation, selon James Quincey, PDG. Aujourd’hui, un quart de toutes les ventes proviennent de produits nouveaux ou renouvel\u00e9s, soit 15 % de plus qu’il y a deux ans. \u00ab Notre performance est principalement due \u00e0 la demande des consommateurs<\/a>\u00a0des versions sans sucre \u00bb, explique le directeur g\u00e9n\u00e9ral, qui introduit\u00a0\u00e9galement avec succ\u00e8s des emballages plus petits pour r\u00e9pondre \u00e0 la demande de moins de sucre.<\/p>\n

\nAinsi, Coca-Cola Zero enregistre une croissance \u00e0 deux chiffres depuis trois ann\u00e9es cons\u00e9cutives, soutenue par des emballages plus petits et de nouvelles saveurs. En total, le boisson \u2018coca\u2019 a r\u00e9alis\u00e9 6 % de volume suppl\u00e9mentaire au deuxi\u00e8me trimestre. Quant au marketing, le groupe a pu profiter de l’\u00e9norme succ\u00e8s de la s\u00e9rie Netflix Stranger Things, le producteur de boissons rafra\u00eechissantes ayant remport\u00e9 un contrat publicitaire \u00e0 la suite du lancement de la nouvelle saison.<\/p>\n

\u00a0<\/p>\n

Du caf\u00e9 au coca, ou du coca au caf\u00e9 ?<\/h2>\n

L’acquisition de la cha\u00eene de caf\u00e9s Costa<\/strong>, reprise par le g\u00e9ant des boissons gazeuses<\/a> pour 5 milliards de dollars (4,5 milliards d’euros) l’an dernier, est \u00e9galement b\u00e9n\u00e9fique pour le groupe. D\u00e9sormais, The Coca-Cola Company vend des machines et des grains de caf\u00e9\u00a0pour l’h\u00f4tellerie et la restauration, ainsi que trois types de caf\u00e9 glac\u00e9 pr\u00eats \u00e0 l’emploi de Costa Coffee pour la vente au d\u00e9tail. Sur certains march\u00e9s il y a m\u00eame le \u2018Coke coffee\u2019 comme nouveaut\u00e9 : un m\u00e9lange de caf\u00e9 et du c\u00e9l\u00e8bre coca.<\/p>\n

\nPour l’ensemble de l’exercice, la soci\u00e9t\u00e9 rel\u00e8ve donc ses attentes de 4 % de croissance du chiffre d’affaires \u00e0 5 %. Selon le fabricant de boissons, le b\u00e9n\u00e9fice d’exploitation sera \u00e9galement plus \u00e9lev\u00e9 que pr\u00e9vu \u00e0 l’origine.<\/p>\n","protected":false},"excerpt":{"rendered":"

Coca-Cola a d\u00e9pass\u00e9 les attentes le trimestre pass\u00e9 gr\u00e2ce au caf\u00e9, les boissons sans sucre et la s\u00e9rie Netflix \u2018Stranger Things\u2019. Le groupe des boissons rafra\u00eechissantes a vu augmenter ses ventes de 6 %. \u00a0 Moins de sucre, plus de revenue The Coca-Cola Company a atteint un niveau\u00a0record sur le march\u00e9 boursier apr\u00e8s avoir annonc\u00e9 […]<\/p>\n","protected":false},"author":1,"featured_media":34780,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-34783","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nCoca-Cola p\u00e9tille \u00e0 nouveau gr\u00e2ce au caf\u00e9 et au Zero - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Coca-Cola a d\u00e9pass\u00e9 les attentes le trimestre pass\u00e9 gr\u00e2ce au caf\u00e9, les boissons sans sucre et la s\u00e9rie Netflix \u2018Stranger Things\u2019. 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