{"id":34807,"date":"2019-07-26T10:12:32","date_gmt":"2019-07-26T10:12:32","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/et-si-carrefour-et-casino-fusionnaient\/"},"modified":"2019-07-26T10:12:32","modified_gmt":"2019-07-26T10:12:32","slug":"et-si-carrefour-et-casino-fusionnaient","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/et-si-carrefour-et-casino-fusionnaient\/","title":{"rendered":"Et si… Carrefour et Casino fusionnaient ?"},"content":{"rendered":"

M\u00eame si les pourparlers entre les deux d\u00e9taillants ont \u00e9t\u00e9 interrompus l’ann\u00e9e derni\u00e8re, selon les analystes de Barclays<\/strong>, un rapprochement entre Carrefour<\/strong> et son concurrent fran\u00e7ais Casino <\/strong>ne serait pas impensable, notamment en raison des difficult\u00e9s persistantes chez Casino.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Obstacle<\/h2>\n

Ce n’est pas pour rien que le dirigeant de Carrefour, Alexandre Bompard, a d\u00e9clar\u00e9 qu\u2019il s\u2019attendait \u00e0 une consolidation dans la grande distribution, selon les analystes d’un r\u00e9cent rapport. La combinaison des deux soci\u00e9t\u00e9s deviendrait le leader du march\u00e9 en France et au Br\u00e9sil, ce qui cr\u00e9erait d’importantes synergies. Le rapport vise des \u00e9conomies comprises entre 0,7 et 1,1 % du chiffre d’affaires potentiel du groupe fusionn\u00e9, soit environ 1 milliard d’euros, ce qui permettrait d’augmenter le b\u00e9n\u00e9fice d’exploitation de 30 %. Il s’agit d’une estimation inf\u00e9rieure \u00e0 celle d’Ahold Delhaize<\/strong>, o\u00f9 la synergie a g\u00e9n\u00e9r\u00e9 750 millions d’euros, soit 1,2 % des ventes.
\n\u00a0<\/p>\n

Toutefois, le principal obstacle \u00e0 une acquisition r\u00e9side dans le droit de la concurrence, compte tenu de la tentative de fusion r\u00e9cemment avort\u00e9e<\/a> entre Sainsbury<\/strong> et ASDA<\/strong>. Un groupe Carrefour-Casino fusionn\u00e9 d\u00e9tiendrait plus de 30 % de parts de march\u00e9 en France et m\u00eame plus de 50 % au Br\u00e9sil. L’observatoire fran\u00e7ais de la concurrence exigerait sans doute la vente d’un nombre important de magasins, mais n’est pas n\u00e9cessairement oppos\u00e9 aux grandes concentrations, comme en t\u00e9moigne la fusion de Fnac<\/strong> et Darty<\/strong> en 2016. Le fait qu’une telle fusion pourrait emp\u00eacher Casino de se d\u00e9sint\u00e9grer, entra\u00eenant d’importantes pertes d’emplois, est un argument. Au Br\u00e9sil, Carrefour a d\u00e9j\u00e0 tent\u00e9 d’acqu\u00e9rir Casino en 2011, ce qui pourrait indiquer que les questions antitrust ne sont pas insurmontables.<\/p>\n

\u00a0<\/p>\n

Caract\u00e9ristiques<\/h2>\n

La question est de savoir si une telle fusion peut r\u00e9ussir. Les grandes fusions du pass\u00e9 n’ont connu qu’un succ\u00e8s limit\u00e9 – il suffit de penser au rapprochement Carrefour-Promodes en France, qui n’a jamais tenu ses promesses. Mais selon Barclays, la direction actuelle de Carrefour a des atouts : apr\u00e8s tout, c’est Alexandre Bompard qui a g\u00e9r\u00e9 la fusion entre Fnac et Darty. Et le m\u00eame cadre sup\u00e9rieur semble maintenant remettre Carrefour sur les rails<\/a>.
\n\u00a0<\/p>\n

Il n’est cependant pas certain que les actionnaires de Casino puissent compter sur une prime int\u00e9ressante. L’actionnaire majoritaire de Casino se trouve dans une position de n\u00e9gociation faible en raison des probl\u00e8mes financiers et du niveau d’endettement \u00e9lev\u00e9 du groupe. De toute fa\u00e7on, il y a peu de candidats potentiels pour une prise de contr\u00f4le de Casino dans son ensemble.<\/p>\n","protected":false},"excerpt":{"rendered":"

M\u00eame si les pourparlers entre les deux d\u00e9taillants ont \u00e9t\u00e9 interrompus l’ann\u00e9e derni\u00e8re, selon les analystes de Barclays, un rapprochement entre Carrefour et son concurrent fran\u00e7ais Casino ne serait pas impensable, notamment en raison des difficult\u00e9s persistantes chez Casino. \u00a0 Obstacle Ce n’est pas pour rien que le dirigeant de Carrefour, Alexandre Bompard, a d\u00e9clar\u00e9 […]<\/p>\n","protected":false},"author":1,"featured_media":34804,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-34807","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nEt si... 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