{"id":34821,"date":"2019-07-26T16:52:11","date_gmt":"2019-07-26T16:52:11","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/river-island-vise-les-consommatrices-oubliees\/"},"modified":"2019-07-26T16:52:11","modified_gmt":"2019-07-26T16:52:11","slug":"river-island-vise-les-consommatrices-oubliees","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/river-island-vise-les-consommatrices-oubliees\/","title":{"rendered":"River Island vise les "consommatrices oubli\u00e9es""},"content":{"rendered":"

River Island<\/strong> lance Harpenne<\/strong>, une nouvelle marque de mode pour un groupe cible plus \u00e2g\u00e9. Le label sera disponible en ligne en septembre et vise \u00e0 \u00ab donner une voix au consommatrice oubli\u00e9e \u00bb.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Lancement en ligne<\/h2>\n

L’entreprise de mode \u2018fastfashion\u2019 River Island, qui a d\u00fb se restructurer consid\u00e9rablement en raison de la concurrence accrue<\/a> de cha\u00eenes telles que Primark, se concentre maintenant sur la consommatrice plus m\u00fbre. Avec le lancement d’Harpenne, la marque souhaite habiller les femmes de plus de 40 ans avec des pi\u00e8ces intemporelles qui peuvent \u00e9galement \u00eatre port\u00e9es toute l’ann\u00e9e.<\/p>\n

\nLa collection se compose de 120 pi\u00e8ces \u00e0 des prix allant de 25 \u00e0 100 livres sterling (28 \u00e0 111 euros) et sera disponible en ligne \u00e0 partir de septembre. L’ouverture de magasins physiques n’est pas encore en vue.<\/p>\n

\u00a0<\/p>\n

\u00ab Une \u00e9norme lacune sur le march\u00e9 \u00bb<\/h2>\n

L\u2019enseigne affirme dans un communiqu\u00e9 de presse que tous les mat\u00e9riaux utilis\u00e9s sont d’origine \u00e9thique et durable et que les v\u00eatements sont con\u00e7us pour diff\u00e9rents types de corps. \u00ab Harpenne a \u00e9t\u00e9 cr\u00e9\u00e9e apr\u00e8s avoir remarqu\u00e9 une \u00e9norme lacune sur le march\u00e9<\/a> : nous voulons donner une voix aux clientes oubli\u00e9es \u00bb, d\u00e9clare Fiona Lambert, directrice du d\u00e9veloppement commercial de River Island.<\/p>\n

\n\u00ab Les pi\u00e8ces de la collection sont inspir\u00e9es par la culture et l’individualit\u00e9. Destin\u00e9e aux femmes qui ont de l’attitude, Harpenne veut r\u00e9volutionner l’offre retail pour que toutes les femmes puissent embrasser leur style et se sentir en confiance, quel que soit leur \u00e2ge \u00bb, selon Lambert<\/p>\n","protected":false},"excerpt":{"rendered":"

River Island lance Harpenne, une nouvelle marque de mode pour un groupe cible plus \u00e2g\u00e9. Le label sera disponible en ligne en septembre et vise \u00e0 \u00ab donner une voix au consommatrice oubli\u00e9e \u00bb. \u00a0 Lancement en ligne L’entreprise de mode \u2018fastfashion\u2019 River Island, qui a d\u00fb se restructurer consid\u00e9rablement en raison de la concurrence […]<\/p>\n","protected":false},"author":1,"featured_media":34818,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-34821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"\nRiver Island vise les "consommatrices oubli\u00e9es" - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"River Island vise les femmes plus m\u00fbres avec la nouvelle marque retail Harpenne.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/river-island-vise-les-consommatrices-oubliees\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"River Island vise les "consommatrices oubli\u00e9es" - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"River Island vise les femmes plus m\u00fbres avec la nouvelle marque retail Harpenne.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/river-island-vise-les-consommatrices-oubliees\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-26T16:52:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/retail-harpenne-river-island.jpg?fit=1121%2C777&quality=100&strip=all&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1121\" \/>\n\t<meta property=\"og:image:height\" content=\"777\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"dev@grandiz.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"dev@grandiz.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/river-island-vise-les-consommatrices-oubliees\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/river-island-vise-les-consommatrices-oubliees\/\"},\"author\":{\"name\":\"dev@grandiz.com\",\"@id\":\"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/ba2d383452a753a3a1ce8cdb349b5fc9\"},\"headline\":\"River Island vise les "consommatrices oubli\u00e9es"\",\"datePublished\":\"2019-07-26T16:52:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/river-island-vise-les-consommatrices-oubliees\/\"},\"wordCount\":271,\"publisher\":{\"@id\":\"https:\/\/www.retaildetail.be\/nl\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/river-island-vise-les-consommatrices-oubliees\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/retail-harpenne-river-island.jpg\",\"articleSection\":[\"Mode\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2019\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.retaildetail.be\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/river-island-vise-les-consommatrices-oubliees\/\",\"url\":\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/river-island-vise-les-consommatrices-oubliees\/\",\"name\":\"River Island vise les "consommatrices oubli\u00e9es" - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\/\/www.retaildetail.be\/nl\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/river-island-vise-les-consommatrices-oubliees\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/river-island-vise-les-consommatrices-oubliees\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/retail-harpenne-river-island.jpg\",\"datePublished\":\"2019-07-26T16:52:11+00:00\",\"description\":\"River Island vise les femmes plus m\u00fbres avec la nouvelle marque retail Harpenne.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/river-island-vise-les-consommatrices-oubliees\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/river-island-vise-les-consommatrices-oubliees\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/river-island-vise-les-consommatrices-oubliees\/#primaryimage\",\"url\":\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/retail-harpenne-river-island.jpg\",\"contentUrl\":\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/retail-harpenne-river-island.jpg\",\"width\":1121,\"height\":777},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/river-island-vise-les-consommatrices-oubliees\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.retaildetail.be\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"River Island vise les "consommatrices oubli\u00e9es"\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.retaildetail.be\/nl\/#website\",\"url\":\"https:\/\/www.retaildetail.be\/nl\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\/\/www.retaildetail.be\/nl\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.retaildetail.be\/nl\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\/\/www.retaildetail.be\/nl\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg\",\"contentUrl\":\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/ba2d383452a753a3a1ce8cdb349b5fc9\",\"name\":\"dev@grandiz.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g\",\"caption\":\"dev@grandiz.com\"},\"sameAs\":[\"http:\/\/preprod.retaildetail.be\"],\"url\":\"https:\/\/www.retaildetail.be\/fr\/author\/devgrandiz-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"River Island vise les "consommatrices oubli\u00e9es" - RetailDetail BE","description":"River Island vise les femmes plus m\u00fbres avec la nouvelle marque retail Harpenne.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/river-island-vise-les-consommatrices-oubliees\/","og_locale":"fr_FR","og_type":"article","og_title":"River Island vise les "consommatrices oubli\u00e9es" - RetailDetail BE","og_description":"River Island vise les femmes plus m\u00fbres avec la nouvelle marque retail Harpenne.","og_url":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/river-island-vise-les-consommatrices-oubliees\/","og_site_name":"RetailDetail BE","article_published_time":"2019-07-26T16:52:11+00:00","og_image":[{"width":1121,"height":777,"url":"https:\/\/i0.wp.com\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/retail-harpenne-river-island.jpg?fit=1121%2C777&quality=100&strip=all&ssl=1","type":"image\/jpeg"}],"author":"dev@grandiz.com","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"dev@grandiz.com","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/river-island-vise-les-consommatrices-oubliees\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/river-island-vise-les-consommatrices-oubliees\/"},"author":{"name":"dev@grandiz.com","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/ba2d383452a753a3a1ce8cdb349b5fc9"},"headline":"River Island vise les "consommatrices oubli\u00e9es"","datePublished":"2019-07-26T16:52:11+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/river-island-vise-les-consommatrices-oubliees\/"},"wordCount":271,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/river-island-vise-les-consommatrices-oubliees\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/retail-harpenne-river-island.jpg","articleSection":["Mode"],"inLanguage":"fr-FR","copyrightYear":"2019","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/river-island-vise-les-consommatrices-oubliees\/","url":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/river-island-vise-les-consommatrices-oubliees\/","name":"River Island vise les "consommatrices oubli\u00e9es" - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/river-island-vise-les-consommatrices-oubliees\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/river-island-vise-les-consommatrices-oubliees\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/retail-harpenne-river-island.jpg","datePublished":"2019-07-26T16:52:11+00:00","description":"River Island vise les femmes plus m\u00fbres avec la nouvelle marque retail Harpenne.","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/river-island-vise-les-consommatrices-oubliees\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/fr\/news\/mode\/river-island-vise-les-consommatrices-oubliees\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/river-island-vise-les-consommatrices-oubliees\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/retail-harpenne-river-island.jpg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/retail-harpenne-river-island.jpg","width":1121,"height":777},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/river-island-vise-les-consommatrices-oubliees\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/fr\/"},{"@type":"ListItem","position":2,"name":"River Island vise les "consommatrices oubli\u00e9es""}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/ba2d383452a753a3a1ce8cdb349b5fc9","name":"dev@grandiz.com","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g","caption":"dev@grandiz.com"},"sameAs":["http:\/\/preprod.retaildetail.be"],"url":"https:\/\/www.retaildetail.be\/fr\/author\/devgrandiz-com\/"}]}},"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/retail-harpenne-river-island.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/34821","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/comments?post=34821"}],"version-history":[{"count":0,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/34821\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media\/34818"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media?parent=34821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/categories?post=34821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/tags?post=34821"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/people?post=34821"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/extra?post=34821"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/company?post=34821"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/topic?post=34821"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/region?post=34821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}