{"id":34835,"date":"2019-07-29T10:22:45","date_gmt":"2019-07-29T10:22:45","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/zeeman-ambitionne-les-250-magasins-en-espagne\/"},"modified":"2019-07-29T10:22:45","modified_gmt":"2019-07-29T10:22:45","slug":"zeeman-ambitionne-les-250-magasins-en-espagne","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/zeeman-ambitionne-les-250-magasins-en-espagne\/","title":{"rendered":"Zeeman ambitionne les 250 magasins en Espagne"},"content":{"rendered":"

L\u2019Espagne dispose d\u2019un potentiel de 250 magasins Zeeman. Les 43 magasins \u00a0espagnols actuels connaissent un \u00e9norme succ\u00e8s et de nouvelles ouvertures se succ\u00e8dent \u00e0 grande vitesse.<\/p>\n

<\/p>\n

\u00a0
\nDes salaires et des loyers moins \u00e9lev\u00e9s<\/h2>\n

Zeeman, la cha\u00eene de magasins discount, conna\u00eet une forte croissance en Espagne o\u00f9 le nom de l\u2019enseigne se prononce ‘Seem\u00e1n’. Aujourd’hui, le pays compte d\u00e9j\u00e0 43 magasins de la cha\u00eene n\u00e9erlandaise et ils sont tous quasi identiques aux magasins Zeeman qu\u2019on trouve ailleurs. Le concept de v\u00eatements \u00e0 prix discount pla\u00eet beaucoup dans ce pays touch\u00e9 par la crise. C&A et Hema y rencontrent \u00e9galement un franc succ\u00e8s.<\/p>\n

\u00a0<\/p>\n

Le pays disposerait d\u2019un potentiel de pr\u00e8s de 250 magasins<\/a>, d\u00e9voile Erik-Jan Mares, PDG de Zeeman, \u00e0 Trouw. Le nombre de magasins espagnols devrait atteindre le chiffre cent d’ici 2020. La crise fait non seulement cro\u00eetre la demande de v\u00eatements \u00e0 bas prix, mais il faut \u00e9galement tenir compte du fait que l\u2019e-commerce ne repr\u00e9sente pas encore une concurrence majeure en Espagne. De plus, Zeeman affiche de \u00ab tr\u00e8s bons rendements \u00bb gr\u00e2ce \u00e0 des salaires et des loyers plus bas.\u00a0<\/p>\n

\u00a0<\/p>\n

La strat\u00e9gie de la tache d\u2019huile<\/h2>\n

L’expansion s\u2019effectue selon la strat\u00e9gie de la tache d\u2019huile : Zeeman s’est d’abord install\u00e9 en Catalogne en venant de la France. Le premier magasin de Valence vient d’ouvrir ses portes. Saragosse va suivre, puis Madrid et l’Andalousie. La cha\u00eene au marin souhaite ensuite se lancer dans un prochain \u00ab pays du sud \u00bb, peut-\u00eatre le Portugal. Bien que cette information n’ait pas \u00e9t\u00e9 confirm\u00e9e.<\/p>\n

\u00a0<\/p>\n

Au niveau des emplacements, Zeeman recherche des zones r\u00e9sidentielles o\u00f9 le discounter veut se positionner en tant que magasin de proximit\u00e9. La formule stipule \u00e9galement qu’elle y attirera un public plus large. La croissance dans le sud du pays permet \u00e0 Mares de compenser le recul sur le march\u00e9 n\u00e9erlandais. Zeeman y a ferm\u00e9 29 magasins ces quatre derni\u00e8res ann\u00e9es, et d\u2019autres fermetures sont \u00e0 pr\u00e9voir<\/a> dans un avenir proche.
\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

L\u2019Espagne dispose d\u2019un potentiel de 250 magasins Zeeman. Les 43 magasins \u00a0espagnols actuels connaissent un \u00e9norme succ\u00e8s et de nouvelles ouvertures se succ\u00e8dent \u00e0 grande vitesse. \u00a0 Des salaires et des loyers moins \u00e9lev\u00e9s Zeeman, la cha\u00eene de magasins discount, conna\u00eet une forte croissance en Espagne o\u00f9 le nom de l\u2019enseigne se prononce ‘Seem\u00e1n’. Aujourd’hui, […]<\/p>\n","protected":false},"author":1,"featured_media":34832,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-34835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"\nZeeman ambitionne les 250 magasins en Espagne - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"L'Espagne dispose d'un potentiel de 250 magasins Zeeman, prononc\u00e9 Seem\u00e1n. 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