{"id":34890,"date":"2019-07-31T10:51:58","date_gmt":"2019-07-31T10:51:58","guid":{"rendered":"https:\/\/www.retaildetail.be\/beaute-soins\/pg-bat-des-records-malgre-un-souci-de-barbes-2\/"},"modified":"2019-07-31T10:51:58","modified_gmt":"2019-07-31T10:51:58","slug":"pg-bat-des-records-malgre-un-souci-de-barbes-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/pg-bat-des-records-malgre-un-souci-de-barbes-2\/","title":{"rendered":"P&G bat des records malgr\u00e9 un souci de barbes"},"content":{"rendered":"

Procter & Gamble<\/strong> a vendu 7 % de plus au trimestre dernier, poussant l’action \u00e0 des niveaux records. Le fait que le g\u00e9ant des PGC ait d\u00fb radier 8 milliards de dollars sur Gillette <\/strong>n’est qu’un d\u00e9tail pour les investisseurs.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Les hausses de prix fonctionnent mieux<\/h2>\n

Au cours du dernier trimestre, Procter & Gamble a enregistr\u00e9 une croissance organique de son chiffre d’affaires de 17,1 milliards de dollars (15,3 milliards d\u2019euros), soit la plus forte croissance depuis plus de dix ans. A titre de comparaison, l’ann\u00e9e derni\u00e8re, le producteur d’Ariel<\/strong>, Pampers <\/strong>et Dreft<\/strong>, entre autres, a enregistr\u00e9 une faible croissance de 1 %.<\/p>\n

\nLe volume et les prix ont tous deux augment\u00e9, explique David Taylor, PDG. Sa nouvelle strat\u00e9gie consistant \u00e0 se concentrer sur l’augmentation des prix plut\u00f4t que sur la croissance des volumes par le biais de rabais semble porter ses fruits. \u00ab Nous continuerons de mettre l’accent sur la sup\u00e9riorit\u00e9<\/a>, la productivit\u00e9, la disruption constructive et l’am\u00e9lioration de l’organisation et de la culture de P&G \u00bb, d\u00e9clare le PDG.<\/p>\n

\nComme la croissance est \u00e9galement sup\u00e9rieure aux attentes des analystes, le cours de l’action a imm\u00e9diatement augment\u00e9 de plus de 3 %<\/a> pour atteindre des sommets records. Le consensus portait sur un chiffre d’affaires de 16,9 milliards de dollars (pr\u00e8s de 15,2 milliards d’euros).<\/p>\n

\u00a0<\/p>\n

Les hommes ne se rasent plus assez<\/h2>\n

Mais il n’y a pas que des roses : P&G a d\u00fb r\u00e9duire la valeur des lames de rasoir de Gillette de pas moins de 8 milliards de dollars. Selon la multinationale am\u00e9ricaine, cela est d\u00fb \u00e0 la vigueur du dollar par rapport aux autres devises, mais aussi \u00e0 la tendance persistante de la barbe. Les hommes se rasent moins sur les march\u00e9s d\u00e9velopp\u00e9s, semble-t-il.<\/p>\n

\nPourtant, ce n’est qu’en 2005 que P&G a repris Gillette pour 57 milliards de dollars. Le b\u00e9n\u00e9fice net a \u00e9galement chut\u00e9 \u00e0 5,2 milliards de dollars (4,7 milliards d’euros) en dessous de z\u00e9ro, contre 1,9 milliard de dollars (1,7 milliard d’euros) au-dessus l\u2019ann\u00e9e pass\u00e9e.<\/p>\n

\nEn 2020, Procter & Gamble pr\u00e9voit une croissance du chiffre d’affaires comprise entre 3 et 4 %. La soci\u00e9t\u00e9 pr\u00e9voit \u00e9galement de verser 7,5 milliards de dollars (6,7 milliards d’euros) de dividendes et souhaite racheter 8 milliards de dollars (environ 7,2 milliards d’euros) d’actions.<\/p>\n","protected":false},"excerpt":{"rendered":"

Procter & Gamble a vendu 7 % de plus au trimestre dernier, poussant l’action \u00e0 des niveaux records. Le fait que le g\u00e9ant des PGC ait d\u00fb radier 8 milliards de dollars sur Gillette n’est qu’un d\u00e9tail pour les investisseurs. \u00a0 Les hausses de prix fonctionnent mieux Au cours du dernier trimestre, Procter & Gamble […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-34890","post","type-post","status-publish","format-standard","hentry","category-beaute-soins"],"acf":[],"yoast_head":"\nP&G bat des records malgr\u00e9 un souci de barbes - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Procter & Gamble a vendu 7 % de plus au trimestre dernier, poussant l'action \u00e0 des niveaux records, bien que le g\u00e9ant des PGC ait d\u00fb radier 8 milliards de dollars sur Gillette.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/pg-bat-des-records-malgre-un-souci-de-barbes-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"P&G bat des records malgr\u00e9 un souci de barbes - 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