{"id":34920,"date":"2019-08-01T13:08:57","date_gmt":"2019-08-01T13:08:57","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/lidl-grand-vainqueur-sur-le-marche-francais-carrefour-et-casino-a-la-traine\/"},"modified":"2019-08-01T13:08:57","modified_gmt":"2019-08-01T13:08:57","slug":"lidl-grand-vainqueur-sur-le-marche-francais-carrefour-et-casino-a-la-traine","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/lidl-grand-vainqueur-sur-le-marche-francais-carrefour-et-casino-a-la-traine\/","title":{"rendered":"Lidl grand vainqueur sur le march\u00e9 fran\u00e7ais, Carrefour et Casino \u00e0 la tra\u00eene"},"content":{"rendered":"

Une fois de plus Lidl<\/strong> est le food retailer ayant connu la plus forte croissance sur le march\u00e9 fran\u00e7ais. Le leader du march\u00e9 E.Leclerc<\/strong>, lui aussi, continue de progresser, tandis que Carrefour<\/strong> et Casino <\/strong>ne parviennent pas \u00e0 inverser la tendance \u00e0 la baisse. C\u2019est ce qui ressort des derniers chiffres de Kantar Worldpanel.<\/p>\n

<\/p>\n

\nPas de revirement<\/h2>\n

Selon la derni\u00e8re publication du bureau d\u2019\u00e9tudes Kantar Worldpanel, la cha\u00eene d\u2019hypermarch\u00e9s E.Leclerc demeure\u00a0le leader\u00a0incontest\u00e9\u00a0en France<\/a>, avec une part de march\u00e9 de 21,7%. Durant la p\u00e9riode du 10 juin au 7 juillet le num\u00e9ro un est parvenu \u00e0 gagner encore 0,3 point de pourcentage, creusant ainsi son avance sur Carrefour, qui a perdu autant de points de base et d\u00e9tient d\u00e9sormais une part de march\u00e9 de 19,9%. Casino aussi est dans le camp des perdants, avec un recul de 0,7 point de pourcentage.<\/p>\n

\nCertes les difficult\u00e9s des deux retailers ne sont pas nouvelles. Carrefour a beau avoir enregistr\u00e9 des chiffres trimestriels satisfaisants<\/a>, il n\u2019est pas encore question d\u2019un r\u00e9el revirement sur son march\u00e9 domestique. Casino pour sa part reste confront\u00e9 \u00e0 un \u00e9norme endettement. A noter qu\u2019en ce moment des rumeurs refont surface concernant un \u00e9ventuel rapprochement entre les deux perdants <\/a>\u2026<\/p>\n

\nLidl par contre se porte au mieux : le discounter gagne\u00a0 \u00e0 nouveau 0,5 point de pourcentage et d\u00e9tient d\u00e8s lors une part de march\u00e9 de 6%, et ce pour la troisi\u00e8me fois cette ann\u00e9e. Une progression que le retailer doit au gain de 600.000 foyers suppl\u00e9mentaires et une part de voix prospectus en hausse. Le discounter est de loin le plus grand investisseur m\u00e9dia dans l\u2019Hexagone et a augment\u00e9 son budget de 9%. Outre E.Leclerc et Lidl, Intermarch\u00e9 <\/strong>effectue \u00e9galement un beau parcours : sa part de march\u00e9 a augment\u00e9 de 0,3 point de pourcentage et franchit ainsi le cap des 15%.<\/p>\n

\u00a0<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Une fois de plus Lidl est le food retailer ayant connu la plus forte croissance sur le march\u00e9 fran\u00e7ais. Le leader du march\u00e9 E.Leclerc, lui aussi, continue de progresser, tandis que Carrefour et Casino ne parviennent pas \u00e0 inverser la tendance \u00e0 la baisse. C\u2019est ce qui ressort des derniers chiffres de Kantar Worldpanel. Pas […]<\/p>\n","protected":false},"author":1,"featured_media":34917,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-34920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nLidl grand vainqueur sur le march\u00e9 fran\u00e7ais, Carrefour et Casino \u00e0 la tra\u00eene - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Une fois de plus Lidl est le food retailer ayant connu la plus forte croissance sur le march\u00e9 fran\u00e7ais. Le leader du march\u00e9 E.Leclerc, lui aussi, continue de progresser, tandis que Carrefour et Casino ne parviennent pas \u00e0 inverser la tendance \u00e0 la baisse. 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