{"id":34952,"date":"2019-08-02T13:04:23","date_gmt":"2019-08-02T13:04:23","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/swinkels-palm-renforce-sa-presence-en-georgie\/"},"modified":"2019-08-02T13:04:23","modified_gmt":"2019-08-02T13:04:23","slug":"swinkels-palm-renforce-sa-presence-en-georgie","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/swinkels-palm-renforce-sa-presence-en-georgie\/","title":{"rendered":"Swinkels (Palm) renforce sa pr\u00e9sence en G\u00e9orgie"},"content":{"rendered":"<p><strong>Royal Swinkels Family Brewers<\/strong>, connu pour ses marques Bavaria et Palm, a pris une participation minoritaire de 40% dans la brasserie g\u00e9orgienne <strong>Argo<\/strong>.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Double strat\u00e9gie<\/h2>\n<p>Argo et Swinkel n\u2019en sont pas \u00e0 leur premi\u00e8re collaboration : en 2017 les deux parties avaient d\u00e9j\u00e0 <a href=\"https:\/\/swinkelsfamilybrewers.com\/fr\/age-check.html\" target=\"_blank\" rel=\"noopener\">conclu un contrat de licence pour la marque <strong>Hollandia<\/strong><\/a>. A pr\u00e9sent l\u2019entreprise familiale n\u00e9erlandaise prend une participation de 40% dans la brasserie g\u00e9orgienne. Swinkels Family Brewers d\u00e9tenait d\u00e9j\u00e0 15% du march\u00e9 brassicole g\u00e9orgien par le biais de diverses licences.<\/p>\n<p>\nCette participation minoritaire illustre la double strat\u00e9gie de croissance du brasseur n\u00e9erlandais : d\u2019une part le groupe tente d\u2019exporter diff\u00e9rentes bi\u00e8res n\u00e9erlandaises et belges et d\u2019autre part il mise sur la production locale sur plusieurs march\u00e9s porteurs.<\/p>\n<h2>\nPosition strat\u00e9gique<\/h2>\n<p>Selon le CEO Peer Swinkels, \u00ab ceci est \u00e0 nouveau une \u00e9tape importante dans notre strat\u00e9gie de croissance. La G\u00e9orgie est un march\u00e9 \u00e0 fort potentiel de croissance pour nos marques. Gr\u00e2ce \u00e0 la mont\u00e9e du tourisme, le march\u00e9 brassicole continuera de se d\u00e9velopper favorablement. En outre, le pays b\u00e9n\u00e9ficie d\u2019une position g\u00e9ographique int\u00e9ressante \u00e0 la fronti\u00e8re entre l\u2019Europe et l\u2019Asie et offre ainsi de bonnes possibilit\u00e9s d\u2019exportation. \u00bb<\/p>\n<p>\nArgo fait partie des principaux brasseurs en G\u00e9orgie. Fond\u00e9e en 1994, sous le nom Castel Brewery, la brasserie d\u00e9tient actuellement un portefeuille de quatre bi\u00e8res : Argo, Herzog, Hollandia (via le contrat de licence avec Swinkels) et K\u00f6nig Pilsener. Parmi ses actionnaires figure \u00e9galement Coca-Cola.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Royal Swinkels Family Brewers, connu pour ses marques Bavaria et Palm, a pris une participation minoritaire de 40% dans la brasserie g\u00e9orgienne Argo. \u00a0 Double strat\u00e9gie Argo et Swinkel n\u2019en sont pas \u00e0 leur premi\u00e8re collaboration : en 2017 les deux parties avaient d\u00e9j\u00e0 conclu un contrat de licence pour la marque Hollandia. A pr\u00e9sent [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-34952","post","type-post","status-publish","format-standard","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Swinkels (Palm) renforce sa pr\u00e9sence en G\u00e9orgie - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Royal Swinkels Family Brewers, connu pour ses marques Bavaria et Palm, a pris une participation minoritaire de 40% dans la brasserie g\u00e9orgienne Argo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/swinkels-palm-renforce-sa-presence-en-georgie\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Swinkels (Palm) renforce sa pr\u00e9sence en G\u00e9orgie - 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