{"id":35007,"date":"2019-08-07T09:26:44","date_gmt":"2019-08-07T09:26:44","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/supeco-la-formule-discount-espagnole-de-carrefour-debarque-en-france\/"},"modified":"2019-08-07T09:26:44","modified_gmt":"2019-08-07T09:26:44","slug":"supeco-la-formule-discount-espagnole-de-carrefour-debarque-en-france","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/supeco-la-formule-discount-espagnole-de-carrefour-debarque-en-france\/","title":{"rendered":"Supeco, la formule discount espagnole de Carrefour, d\u00e9barque en France"},"content":{"rendered":"<p><strong>Carrefour<\/strong> lance sa formule discount espagnole <strong>Supeco <\/strong>(abr\u00e9viation de \u2018supermercado economico\u2019) sur son march\u00e9 domestique fran\u00e7ais. En septembre les deux premiers magasins ouvriront leurs portes pr\u00e8s de la fronti\u00e8re belge, \u00e0 proximit\u00e9 de Valenciennes. L\u2019enseigne est en pleine expansion.<\/p>\n<p><!--break--><\/p>\n<h2>\nCombinaison de discount et cash &amp; carry<\/h2>\n<p>Apr\u00e8s l\u2019Espagne, la Roumanie et l\u2019Italie, Carrefour d\u00e9ploie\u00a0 sa filiale Supeco sur son march\u00e9 domestique fran\u00e7ais. <a href=\"https:\/\/www.olivierdauvers.fr\/2019\/08\/06\/apres-lespagne-et-la-roumanie-notamment-carrefour-lance-supeco-en-france\/\" target=\"_blank\" rel=\"noopener\">En septembre deux magasins ouvriront aux alentours de Valenciennes <\/a>: l\u2019un au boulevard Harpignies le 3 septembre et l\u2019autre \u00e0 Onnaing le 25 septembre. C\u2019est ce qu\u2019annonce Oliver Dauvers sur son blog.<\/p>\n<p>\nSupeco se profile comme un casseur de prix, qui \u00e9conomise dans tous les domaines, allant de l\u2019\u00e9nergie en passant par le stockage jusqu\u2019\u00e0 la d\u00e9coration. De fait l\u2019am\u00e9nagement des magasins est rudimentaire et les produits sont pr\u00e9sent\u00e9s dans des cartons et sur des palettes. Tous les prix sont affich\u00e9s\u00a0 \u00e0 la fois \u00e0 l\u2019unit\u00e9 et en vrac. Ainsi Supeco entend se positionner comme un concept hybride combinant discount et \u2018cash &amp; carry\u2019, avec pour groupe-cible tant les m\u00e9nages que les clients professionnels.<\/p>\n<h2>\nA la place des Market et des hypermarch\u00e9s ?<\/h2>\n<p>L\u2019arriv\u00e9e de Supeco en France \u00e9tait d\u00e9j\u00e0 \u00ab dans l\u2019air depuis longtemps \u00bb selon le blog de Dauvers, mais sous l\u2019impulsion de Pascal Clouzard, nomm\u00e9 directeur de Carrefour France en 2017, les choses se seraient concr\u00e9tis\u00e9es. En tant qu\u2019ex-patron des activit\u00e9s espagnoles, Clouzard conna\u00eet bien les avantages du concept : les co\u00fbts y sont nettement moins \u00e9lev\u00e9s que dans les supermarch\u00e9s classiques et l\u2019enseigne b\u00e9n\u00e9ficie d\u2019une meilleure image prix que les magasins Carrefour.<\/p>\n<p>\nDans un premier temps il est probable que Supeco remplace les Market peu performants en France, estime Dauvers. A Trofarello, pr\u00e8s de Turin, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/carrefour-d%C3%A9ploie-sa-formule-discount-supeco-en-italie\" target=\"_blank\" rel=\"noopener\">le premier magasin italien <\/a>a pourtant ouvert dans un ancien hypermarch\u00e9 Carrefour de 1.500 m\u00b2. Actuellement Supeco compte 41 magasins au total, dont 23 en Espagne, 15 en Roumanie, un en Italie et deux en Pologne.<br \/>\n\u00a0<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Carrefour lance sa formule discount espagnole Supeco (abr\u00e9viation de \u2018supermercado economico\u2019) sur son march\u00e9 domestique fran\u00e7ais. En septembre les deux premiers magasins ouvriront leurs portes pr\u00e8s de la fronti\u00e8re belge, \u00e0 proximit\u00e9 de Valenciennes. L\u2019enseigne est en pleine expansion. Combinaison de discount et cash &amp; carry Apr\u00e8s l\u2019Espagne, la Roumanie et l\u2019Italie, Carrefour d\u00e9ploie\u00a0 sa [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35004,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-35007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Supeco, la formule discount espagnole de Carrefour, d\u00e9barque en France - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Carrefour lance sa formule discount espagnole Supeco 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