{"id":35011,"date":"2019-08-07T10:52:06","date_gmt":"2019-08-07T10:52:06","guid":{"rendered":"https:\/\/www.retaildetail.be\/electro\/entente-illicite-sur-les-prix-entre-amazon-et-apple\/"},"modified":"2019-08-07T10:52:06","modified_gmt":"2019-08-07T10:52:06","slug":"entente-illicite-sur-les-prix-entre-amazon-et-apple","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/entente-illicite-sur-les-prix-entre-amazon-et-apple\/","title":{"rendered":"Entente illicite sur les prix entre Amazon et Apple ?"},"content":{"rendered":"<p>Depuis qu\u2019<strong>Apple<\/strong> vend en direct via <strong>Amazon<\/strong>, bon nombre de revendeurs externes ont \u00e9t\u00e9 \u00e9ject\u00e9s de la plateforme et les produits Apple seraient devenus (encore) plus chers. Le gendarme am\u00e9ricain de la concurrence va examiner si tout cela est r\u00e9glementaire.<\/p>\n<p><!--break--><\/p>\n<h2>\nApple \u00e9jecte des revendeurs<\/h2>\n<p>L\u2019an dernier Amazon et Apple ont conclu un accord permettant la vente en direct d\u2019iPhones sur la plateforme d\u2019Amazon. Jusqu\u2019alors la vente de produits Apple via la plateforme \u00e9tait r\u00e9serv\u00e9e aux revendeurs. <a href=\"https:\/\/www.theverge.com\/2019\/8\/2\/20751482\/ftc-amazon-apple-iphone-reseller-agreement-antitrust\" target=\"_blank\" rel=\"noopener\">La Federal Trade Commission (FTC) a d\u00e9cid\u00e9 d\u2019enqu\u00eater sur ce deal,<\/a> indique le site technologique The Verge.<\/p>\n<p>\nL\u2019automne dernier l\u2019entreprise \u00e0 la pomme a laiss\u00e9 entendre que d\u00e9sormais elle proposerait elle-m\u00eame des produits via Amazon, principalement en vue de combattre la contrefa\u00e7on et les arnaques. Dans la pratique il semble toutefois que des centaines de revendeurs l\u00e9gitimes, qui proposaient des produits Apple meilleur march\u00e9 ou reconditionn\u00e9s sur la place de march\u00e9, aient \u00e9t\u00e9 \u00e9ject\u00e9s de la plateforme.<\/p>\n<p>\nBon nombre de revendeurs qui comptaient sur Amazon pour \u00e9couler leurs produits, ont re\u00e7u une lettre de r\u00e9siliation en novembre, t\u00e9moigne un vendeur de MacBooks d\u2019occasion, mis hors jeu par Apple. D\u00e9sormais seuls les vendeurs ayant obtenu une approbation officielle d\u2019Apple sont autoris\u00e9s \u00e0 vendre leur marchandise.<\/p>\n<h2>\nEntentes sur les prix et \u2018brand gating\u2019<\/h2>\n<p>Les pratiques d\u2019Amazon et Apple seraient ill\u00e9gales :\u00a0 en excluant des vendeurs tiers, meilleur march\u00e9, les deux entreprises imposent un prix minimum, ce qui constituerait une infraction \u00e0 la loi antitrust. Il serait \u00e9galement question de \u2018brand gating\u2019 ill\u00e9gal. C\u2019est pourquoi l\u2019autorit\u00e9 am\u00e9ricaine de la concurrence aurait contact\u00e9 des ex-vendeurs touch\u00e9s et pr\u00e9parerait un proc\u00e8s.<\/p>\n<p><a href=\"https:\/\/www.retaildetail.be\/fr\/news\/g%C3%A9n%C3%A9ral\/menace-damende-pour-amazon-lue-ouvre-l%E2%80%99enqu%C3%AAte\" target=\"_blank\" rel=\"noopener\">En Europe aussi une enqu\u00eate est en cours concernant des pratiques anticoncurrentielles d\u2019Amazon<\/a>, qui d\u00e9savantagerait les vendeurs sur sa place de march\u00e9. En Allemagne les autorit\u00e9s ont r\u00e9cemment abandonn\u00e9 leur enqu\u00eate, car Amazon y a adapt\u00e9 ses contrats pour une plus grande transparence.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Depuis qu\u2019Apple vend en direct via Amazon, bon nombre de revendeurs externes ont \u00e9t\u00e9 \u00e9ject\u00e9s de la plateforme et les produits Apple seraient devenus (encore) plus chers. Le gendarme am\u00e9ricain de la concurrence va examiner si tout cela est r\u00e9glementaire. Apple \u00e9jecte des revendeurs L\u2019an dernier Amazon et Apple ont conclu un accord permettant la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35008,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-35011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Entente illicite sur les prix entre Amazon et Apple ? - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Depuis qu\u2019Apple vend en direct via Amazon, bon nombre de revendeurs externes ont \u00e9t\u00e9 \u00e9ject\u00e9s de la plateforme et les produits Apple seraient devenus (encore) plus chers. 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