{"id":3515,"date":"2013-07-08T13:35:13","date_gmt":"2013-07-08T13:35:13","guid":{"rendered":"https:\/\/www.retaildetail.be\/electro\/la-fnac-elargit-sa-gamme\/"},"modified":"2013-07-08T13:35:13","modified_gmt":"2013-07-08T13:35:13","slug":"la-fnac-elargit-sa-gamme","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/la-fnac-elargit-sa-gamme\/","title":{"rendered":"La Fnac \u00e9largit sa gamme"},"content":{"rendered":"<h2>Changement de cap<\/h2>\n<p>Depuis un certain temps d\u00e9j\u00e0 la cha\u00eene est en mauvaise posture et n\u2019avait d\u2019autre choix que de changer de strat\u00e9gie. En effet les ventes n\u2019ont cess\u00e9 de r\u00e9gresser : l\u2019ann\u00e9e derni\u00e8re le chiffre d\u2019affaires a chut\u00e9 de 197,3 millions d\u2019euros \u00e0 193,4 millions d\u2019euros.<\/p>\n<p>Par ailleurs les projets pour rem\u00e9dier \u00e0 cette situation, notamment l\u2019am\u00e9lioration du webshop, l\u2019\u00e9largissement de l\u2019offre et l\u2019ouverture de plus petits magasins, tardent \u00e0 aboutir.<\/p>\n<h2>\n<br \/>Lib\u00e9rer de l\u2019espace pour un assortiment plus large<\/h2>\n<p>Actuellement la cha\u00eene propose des r\u00e9ductions jusqu\u2019\u00e0 80%, afin de lib\u00e9rer un maximum d\u2019espace pour un nouvel assortiment. Le groupe compte \u00e9galement vendre des jouets de Lego et de Playmobil, ainsi que des petits appareils \u00e9lectrom\u00e9nagers et des produits de Belgacom.<\/p>\n<p>Cet \u00e9largissement de l\u2019offre devrait attirer davantage de consommateurs. A l\u2019heure o\u00f9 les ventes en ligne de livres, de CD et DVD ne cessent de progresser, cette cat\u00e9gorie de produits s\u2019av\u00e8re trop restreinte pour survivre.<\/p>\n<h2>\n<br \/>Des magasins plus petits pour compenser la baisse des ventes<\/h2>\n<p>Outre un \u00e9largissement de l\u2019offre, la Fnac entend \u00e9galement adapter son parc de magasins, qui compte actuellement neuf grands points de vente. Pour ce faire l\u2019enseigne a \u00e9tabli une liste d\u2019 une trentaine d\u2019endroits potentiels o\u00f9 pourraient venir s\u2019implanter de nouveaux magasins plus petits, qui proposeraient la m\u00eame gamme que les grands.<\/p>\n<p>En France la Fnac a d\u00e9j\u00e0 op\u00e9r\u00e9 ce changement de cap, ce qui lui a permis l\u2019ann\u00e9e derni\u00e8re de limiter la baisse de chiffre d\u2019affaires \u00e0 1,8%.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Traduction : Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Changement de cap Depuis un certain temps d\u00e9j\u00e0 la cha\u00eene est en mauvaise posture et n\u2019avait d\u2019autre choix que de changer de strat\u00e9gie. En effet les ventes n\u2019ont cess\u00e9 de r\u00e9gresser : l\u2019ann\u00e9e derni\u00e8re le chiffre d\u2019affaires a chut\u00e9 de 197,3 millions d\u2019euros \u00e0 193,4 millions d\u2019euros. Par ailleurs les projets pour rem\u00e9dier \u00e0 cette [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-3515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La Fnac \u00e9largit sa gamme - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/electro\/la-fnac-elargit-sa-gamme\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Fnac \u00e9largit sa gamme - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Changement de cap Depuis un certain temps d\u00e9j\u00e0 la cha\u00eene est en mauvaise posture et n\u2019avait d\u2019autre choix que de changer de strat\u00e9gie. En effet les ventes n\u2019ont cess\u00e9 de r\u00e9gresser : l\u2019ann\u00e9e derni\u00e8re le chiffre d\u2019affaires a chut\u00e9 de 197,3 millions d\u2019euros \u00e0 193,4 millions d\u2019euros. 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