{"id":35196,"date":"2019-08-14T10:58:27","date_gmt":"2019-08-14T10:58:27","guid":{"rendered":"https:\/\/www.retaildetail.be\/beaute-soins\/la-pharmacie-online-belge-newpharma-sen-va-conquerir-leurope-du-sud\/"},"modified":"2019-08-14T10:58:27","modified_gmt":"2019-08-14T10:58:27","slug":"la-pharmacie-online-belge-newpharma-sen-va-conquerir-leurope-du-sud","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/la-pharmacie-online-belge-newpharma-sen-va-conquerir-leurope-du-sud\/","title":{"rendered":"La pharmacie online belge Newpharma s\u2019en va conqu\u00e9rir l\u2019Europe du Sud"},"content":{"rendered":"<p>La pharmacie en ligne <strong>Newpharma <\/strong>entend doubler son chiffre d\u2019affaires tous les trois ans. Pour ce faire l\u2019entreprise lorgne l\u2019Europe du Sud : en Espagne et en Italie le march\u00e9 serait encore inexploit\u00e9.<\/p>\n<p><!--break--><\/p>\n<h2>\nR\u00e9veil du march\u00e9<\/h2>\n<p>Selon tout attente, cette ann\u00e9e Newpharma \u2013 qui a d\u00e9marr\u00e9 en 2008 depuis Li\u00e8ge en tant que premi\u00e8re pharmacie en ligne\u00a0\u2013 atteindra\u00a0 un chiffre d\u2019affaires de 100 millions d\u2019euros. Et ses ambitions ne s\u2019arr\u00eatent pas l\u00e0 : par le pass\u00e9 l\u2019entreprise est parvenue \u00e0 doubler son chiffre d\u2019affaires tous les trois ans, rythme qu\u2019elle compte maintenir dans la p\u00e9riode \u00e0 venir, confie le CEO Jer\u00f4me Gobbesso au journal De Tijd.<\/p>\n<p>\nPour poursuivre sa croissance Gobbesso envisage une entr\u00e9e en Espagne et en Italie : l\u2019online y repr\u00e9sente \u00e0 peine un pourcent du march\u00e9, mais celui-ci \u00ab commence se r\u00e9veiller \u00bb. Toutefois il n\u2019y a pas encore d\u2019acteur dominant, ce qui offre un beau\u00a0 potentiel pour Newpharma. Actuellement l\u2019entreprise \u2013 <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/la-famille-colruyt-acquiert-la-pharmacie-en-ligne-newpharma\/\" target=\"_blank\" rel=\"noopener\">d\u00e9tenue \u00e0 65% par la famille <strong>Colruyt <\/strong>depuis fin 2017 <\/a>\u2013 est active en Belgique, en Allemagne, en France, aux Pays-Bas, en Autriche et en Suisse.<\/p>\n<p>\nEn Belgique toutefois la vente en ligne de m\u00e9dicaments reste controvers\u00e9e, m\u00eame pour des produits disponibles sans prescription. Ainsi <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/cosm%C3%A9tique-et-droguerie\/l%E2%80%99ordre-des-pharmaciens-%C3%A9cope-d%E2%80%99une-lourde-amende-dans-l%E2%80%99affaire-medi\" target=\"_blank\" rel=\"noopener\">l\u2019Ordre des Pharmaciens s\u2019oppose \u00e0 ce que Newpharma fasse de la publicit\u00e9<\/a>. N\u00e9anmoins le march\u00e9 domestique belge g\u00e9n\u00e8re environ la moiti\u00e9 du chiffre d\u2019affaires. Aujourd\u2019hui le march\u00e9 online belge repr\u00e9senterait environ 120 millions d\u2019euros.<\/p>\n<p>\nEn outre, Newpharma <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/cosm%C3%A9tique-et-droguerie\/la-pharmacie-online-newpharma-cherche-%C3%A0-cro%C3%AEtre-offline-dans-les\" target=\"_blank\" rel=\"noopener\">envisage \u00e9galement des parapharmacies physiques<\/a>, \u00e0 l\u2019exemple de <strong>Medi-Market <\/strong>qui <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/cosm%C3%A9tique-et-droguerie\/medi-market-ouvre-des-points-de-vente-dans-des-hypermarch%C3%A9s-carrefour\" target=\"_blank\" rel=\"noopener\">en ouvre de plus en plus<\/a>. Ces points de vente physiques seraient install\u00e9s dans des supermarch\u00e9s Colruyt ou \u00e0 c\u00f4t\u00e9.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La pharmacie en ligne Newpharma entend doubler son chiffre d\u2019affaires tous les trois ans. Pour ce faire l\u2019entreprise lorgne l\u2019Europe du Sud : en Espagne et en Italie le march\u00e9 serait encore inexploit\u00e9. R\u00e9veil du march\u00e9 Selon tout attente, cette ann\u00e9e Newpharma \u2013 qui a d\u00e9marr\u00e9 en 2008 depuis Li\u00e8ge en tant que premi\u00e8re pharmacie [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35193,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-35196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La pharmacie online belge Newpharma s\u2019en va conqu\u00e9rir l\u2019Europe du Sud - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La pharmacie en ligne Newpharma entend doubler son chiffre d\u2019affaires tous les trois ans. 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