{"id":35220,"date":"2019-08-16T10:00:49","date_gmt":"2019-08-16T10:00:49","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/walmart-prend-un-bel-envol-numerique-2\/"},"modified":"2019-08-16T10:00:49","modified_gmt":"2019-08-16T10:00:49","slug":"walmart-prend-un-bel-envol-numerique-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/walmart-prend-un-bel-envol-numerique-2\/","title":{"rendered":"Walmart prend un bel envol num\u00e9rique"},"content":{"rendered":"

Le g\u00e9ant du supermarch\u00e9 Walmart <\/strong>a connu un solide trimestre : le chiffre d’affaires et le b\u00e9n\u00e9fice ont augment\u00e9 plus que pr\u00e9vu. Les ventes en ligne ont m\u00eame augment\u00e9 de 37 %. Le groupe am\u00e9ricain est d\u00e9termin\u00e9 \u00e0 donner du fil \u00e0 retordre \u00e0 Amazon.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Mieux que pr\u00e9vu<\/h2>\n

Walmart surprend tout le monde en annon\u00e7ant ses r\u00e9sultats du dernier trimestre qui s’est cl\u00f4tur\u00e9 fin juillet. Le chiffre d’affaires a augment\u00e9 de 1,8% \u00e0 130,83 milliards de dollars (120 milliards d’euros) : le plus grand retailer au \u00a0monde a fait mieux que les 130,11 milliards de dollars que pr\u00e9voyaient les analystes.
\n\u00a0<\/p>\n

Le chiffre d’affaires aux Etats-Unis a progress\u00e9 de 2,8% sur base comparable. Selon les analystes, il s\u2019agit d\u2019une solide performance dans un paysage retail marqu\u00e9 par la guerre commerciale sino-am\u00e9ricaine et la concurrence en ligne, surtout d’Amazon. Le b\u00e9n\u00e9fice net a \u00e9galement augment\u00e9 \u00e0 3,61 milliards de dollars (3,2 milliards d’euros), alors que le g\u00e9ant retail avait affich\u00e9 une perte de 861 millions de dollars un an auparavant.<\/p>\n

\u00a0<\/p>\n

Cette croissance permet \u00e0 Walmart de revoir \u00e0 la hausse ses pr\u00e9visions pour l’exercice en cours : le distributeur table sur une croissance du chiffre d’affaires comparable autour des 3 % aux \u00c9tats-Unis et sur une possible l\u00e9g\u00e8re hausse du b\u00e9n\u00e9fice, alors que l\u2019entreprise avait plut\u00f4t pr\u00e9vu une l\u00e9g\u00e8re baisse du b\u00e9n\u00e9fice. Les nouveaux droits d’importation am\u00e9ricains de 10 % sur les biens de consommation en provenance de l’\u00e9tranger jouent des tours aux retailers am\u00e9ricains : un tiers de l\u2019offre Walmart provient des territoires d\u2019outre-mer.<\/p>\n

\u00a0<\/p>\n

L\u2019e-commerce continue de cro\u00eetre<\/h2>\n

\u00a0\u00ab Les consommateurs r\u00e9agissent bien aux am\u00e9liorations apport\u00e9es, le cycle de productivit\u00e9 fonctionne et nous gagnons des parts de march\u00e9<\/a> \u00bb, affirme le PDG Doug McMillon \u00e0 CNBC. C\u2019est surtout en ligne que Walmart affiche de tr\u00e8s bons r\u00e9sultats : l\u2019e-commerce a progress\u00e9 de pas moins de 37% aux Etats-Unis et le groupe pr\u00e9voit une croissance de 35% sur l’ensemble de l’exercice. L’an dernier, le chiffre d’affaires en ligne a augment\u00e9 \u00e0 peu pr\u00e8s autant et cette augmentation s’est poursuivie pendant plusieurs trimestres cons\u00e9cutifs.<\/p>\n

\u00a0<\/p>\n

Le d\u00e9ploiement national de la livraison \u00e0 domicile le lendemain nous est d’une grande aide, selon McMillon. D\u00e9j\u00e0 75 % de la population am\u00e9ricaine a acc\u00e8s \u00e0 ce service, gr\u00e2ce aux 2700 points de retrait pour les achats faits en ligne. Il est d\u00e9j\u00e0 possible d\u2019aller chercher ses commandes le jour m\u00eame dans plus de 1100 magasins.
\n\u00a0<\/p>\n

Walmart souhaite d\u00e9velopper son propre march\u00e9<\/h2>\n

Walmart souhaite \u00e9galement continuer \u00e0 investir dans son propre march\u00e9, qui n’est qu’une fraction de ce que repr\u00e9sente la plateforme d’Amazon, mais qui est en forte croissance. Rien que cette ann\u00e9e, le retailer a ajout\u00e9 1200 marques en ligne, dont des marques de luxe telles que Michael Kors. L’entreprise affirme qu’elle entrevoit un potentiel dans les cat\u00e9gories \u00e0 marge plus \u00e9lev\u00e9e, bien que ce soient surtout les courses m\u00e9nag\u00e8res qui stimulent les ventes en ligne.
\n\u00a0<\/p>\n

M\u00eame si le online reste un poste \u00e0 perte – les analystes estiment la perte e-commerce \u00e0 1,7 milliards d’euros – McMillon souhaite faire de nouveaux investissements dans ce domaine. Selon le PDG, la rentabilit\u00e9 s’am\u00e9liore en rapprochant les stocks des consommateurs, ce qui r\u00e9duit la fragmentation des livraisons et contribue \u00e0 faire des \u00e9conomies sur le transport a\u00e9rien.
\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Le g\u00e9ant du supermarch\u00e9 Walmart a connu un solide trimestre : le chiffre d’affaires et le b\u00e9n\u00e9fice ont augment\u00e9 plus que pr\u00e9vu. Les ventes en ligne ont m\u00eame augment\u00e9 de 37 %. Le groupe am\u00e9ricain est d\u00e9termin\u00e9 \u00e0 donner du fil \u00e0 retordre \u00e0 Amazon. \u00a0 Mieux que pr\u00e9vu Walmart surprend tout le monde en […]<\/p>\n","protected":false},"author":1,"featured_media":35217,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-35220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nWalmart prend un bel envol num\u00e9rique - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Walmart a connu un solide trimestre : le chiffre d'affaires et le b\u00e9n\u00e9fice ont augment\u00e9 plus que pr\u00e9vu. 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