{"id":35268,"date":"2019-08-19T15:01:21","date_gmt":"2019-08-19T15:01:21","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/les-ristournes-forment-un-cercle-vicieux\/"},"modified":"2019-08-19T15:01:21","modified_gmt":"2019-08-19T15:01:21","slug":"les-ristournes-forment-un-cercle-vicieux","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/les-ristournes-forment-un-cercle-vicieux\/","title":{"rendered":"\u00ab Les ristournes forment un cercle vicieux \u00bb"},"content":{"rendered":"

De nos jours, il y a de bonnes affaires \u00e0 faire toute l\u2019ann\u00e9e. Du coup, les clients ne veulent quasi plus payer le plein prix d’un article. Certaines entreprises de mode estiment que cela n’est plus tenable et vont \u00e0 contre-courant.<\/p>\n

<\/p>\n

\u00a0
\nToujours de bonnes affaires ?<\/h2>\n

\u00ab Black Friday \u00bb, \u00ab Cyber Monday \u00bb, \u00ab mid season sales \u00bb : les nouveaux festivals de bonnes affaires se sont multipli\u00e9s ces derni\u00e8res ann\u00e9es … sans parler des p\u00e9riodes de soldes traditionnelles. C\u2019est surtout en ligne qu\u2019on ne sait plus o\u00f9 donner de la t\u00eate. Ceux qui se donnent la peine de chercher, trouvent de bonnes affaires \u00e0 faire toute l’ann\u00e9e.<\/p>\n

\u00a0<\/p>\n

De nombreux commer\u00e7ants et marques contournent de plus en plus la p\u00e9riode d\u2019attente qui pr\u00e9c\u00e8de les \u2018vraies soldes\u2019, et ce via des ventes coupl\u00e9es et des soldes chuchot\u00e9es. Une \u00e9tude de l’analyste retail am\u00e9ricaine Deborah Weinswig d\u00e9montre que les ristournes sont devenues la norme. C\u2019est la conclusion obtenue apr\u00e8s avoir compar\u00e9 le prix de revient des articles de mode avec ce que les clients \u00e9taient pr\u00eats \u00e0 payer, et ce sur une p\u00e9riode de trois ans. Selon Weinswig, les consommateurs sont de plus en plus r\u00e9ticents \u00e0 payer le plein prix, et ce \u00e0 mesure qu’ils b\u00e9n\u00e9ficient de ristournes de plus en plus nombreuses. Les commer\u00e7ants se trouvent ainsi pi\u00e9g\u00e9s dans un cercle vicieux.<\/p>\n

\u00a0<\/p>\n

Une \u00e9rosion<\/h2>\n

De toute fa\u00e7on, l’octroi de ristournes de plus en plus nombreuses a un effet pr\u00e9judiciable et conduit \u00e0 une \u00e9rosion des marques, ph\u00e9nom\u00e8ne auquel les marques de luxe sont souvent confront\u00e9es \u00e0 cause de ces ristournes. \u00ab Le luxe devrait \u00eatre exclusif. En vulgarisant les produits, il n’est plus l\u00e9gitime de demander le plein prix<\/a>. Ce n’est vraiment pas un mod\u00e8le d’entreprise durable \u00bb, selon le site internet de mode Business of Fashion \u00e0 lire dans Knack.<\/p>\n

\u00a0<\/p>\n

Jos\u00e9 Neves, fondateur et PDG de FarFetch, le march\u00e9 de la mode en ligne haut de gamme, plaide pour des remises tr\u00e8s cibl\u00e9es. Il estime \u00e9galement que les marques de luxe devraient prendre des mesures beaucoup plus strictes contre les grands magasins qui offrent trop de rabais. C’est la seule fa\u00e7on pour mieux contr\u00f4ler les prix, conclut-il.<\/p>\n

\u00a0<\/p>\n

Fini les soldes<\/h2>\n

Il existe pourtant des marques et des commer\u00e7ants qui ont une approche diff\u00e9rente. Fenty, la nouvelle marque de Rihanna, lance des collections mensuelles plus petites qui ne sont disponibles que par un nombre limit\u00e9 de canaux. L\u2019artiste cr\u00e9e ainsi un sentiment de raret\u00e9 et les clients sont pr\u00eats \u00e0 payer le prix fort.<\/p>\n

\u00a0<\/p>\n

Graanmarkt 13 \u00e0 Anvers a \u00e9galement d\u00e9cid\u00e9 de ne plus faire de soldes, m\u00eame si les premi\u00e8res r\u00e9actions \u00a0n’\u00e9taient pas toujours positives, avoue la co-fondactrice Ilse Cornelissens. \u00ab Nous avions le sentiment que le syst\u00e8me \u00e9tait enrou\u00e9 et nous voulions une approche plus durable. Le magasin a \u00e9t\u00e9 compl\u00e8tement transform\u00e9 : nous avons abandonn\u00e9 les grandes marques et opt\u00e9 pour des labels qui ne sont pas li\u00e9s aux saisons, au sexe et \u00e0 la taille. La suite logique \u00e9tait d\u2019abandonner la pratique des soldes. \u00bb Et cela semble fonctionner, une fois que les clients ont fait abstraction de ces ristournes …
\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

De nos jours, il y a de bonnes affaires \u00e0 faire toute l\u2019ann\u00e9e. Du coup, les clients ne veulent quasi plus payer le plein prix d’un article. Certaines entreprises de mode estiment que cela n’est plus tenable et vont \u00e0 contre-courant. \u00a0 Toujours de bonnes affaires ? \u00ab Black Friday \u00bb, \u00ab Cyber Monday \u00bb, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-35268","post","type-post","status-publish","format-standard","hentry","category-general"],"acf":[],"yoast_head":"\n\u00ab Les ristournes forment un cercle vicieux \u00bb - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De nos jours, il y a de bonnes affaires \u00e0 faire toute l\u2019ann\u00e9e. Du coup, les clients ne veulent quasi plus payer le plein prix d'un article. Certaines entreprises vont \u00e0 contre-courant.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/les-ristournes-forment-un-cercle-vicieux\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00ab Les ristournes forment un cercle vicieux \u00bb - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"De nos jours, il y a de bonnes affaires \u00e0 faire toute l\u2019ann\u00e9e. Du coup, les clients ne veulent quasi plus payer le plein prix d'un article. Certaines entreprises vont \u00e0 contre-courant.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/les-ristournes-forment-un-cercle-vicieux\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-19T15:01:21+00:00\" \/>\n<meta name=\"author\" content=\"dev@grandiz.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"dev@grandiz.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/les-ristournes-forment-un-cercle-vicieux\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/les-ristournes-forment-un-cercle-vicieux\\\/\"},\"author\":{\"name\":\"dev@grandiz.com\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/ba2d383452a753a3a1ce8cdb349b5fc9\"},\"headline\":\"\u00ab Les ristournes forment un cercle vicieux \u00bb\",\"datePublished\":\"2019-08-19T15:01:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/les-ristournes-forment-un-cercle-vicieux\\\/\"},\"wordCount\":558,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"articleSection\":[\"G\u00e9n\u00e9ral\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2019\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/les-ristournes-forment-un-cercle-vicieux\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/les-ristournes-forment-un-cercle-vicieux\\\/\",\"name\":\"\u00ab Les ristournes forment un cercle vicieux \u00bb - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"datePublished\":\"2019-08-19T15:01:21+00:00\",\"description\":\"De nos jours, il y a de bonnes affaires \u00e0 faire toute l\u2019ann\u00e9e. Du coup, les clients ne veulent quasi plus payer le plein prix d'un article. Certaines entreprises vont \u00e0 contre-courant.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/les-ristournes-forment-un-cercle-vicieux\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/les-ristournes-forment-un-cercle-vicieux\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/les-ristournes-forment-un-cercle-vicieux\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00ab Les ristournes forment un cercle vicieux \u00bb\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/ba2d383452a753a3a1ce8cdb349b5fc9\",\"name\":\"dev@grandiz.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g\",\"caption\":\"dev@grandiz.com\"},\"sameAs\":[\"http:\\\/\\\/preprod.retaildetail.be\"],\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/author\\\/devgrandiz-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00ab Les ristournes forment un cercle vicieux \u00bb - RetailDetail BE","description":"De nos jours, il y a de bonnes affaires \u00e0 faire toute l\u2019ann\u00e9e. Du coup, les clients ne veulent quasi plus payer le plein prix d'un article. Certaines entreprises vont \u00e0 contre-courant.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/fr\/news\/general\/les-ristournes-forment-un-cercle-vicieux\/","og_locale":"fr_FR","og_type":"article","og_title":"\u00ab Les ristournes forment un cercle vicieux \u00bb - RetailDetail BE","og_description":"De nos jours, il y a de bonnes affaires \u00e0 faire toute l\u2019ann\u00e9e. Du coup, les clients ne veulent quasi plus payer le plein prix d'un article. Certaines entreprises vont \u00e0 contre-courant.","og_url":"https:\/\/www.retaildetail.be\/fr\/news\/general\/les-ristournes-forment-un-cercle-vicieux\/","og_site_name":"RetailDetail BE","article_published_time":"2019-08-19T15:01:21+00:00","author":"dev@grandiz.com","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"dev@grandiz.com","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/les-ristournes-forment-un-cercle-vicieux\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/les-ristournes-forment-un-cercle-vicieux\/"},"author":{"name":"dev@grandiz.com","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/ba2d383452a753a3a1ce8cdb349b5fc9"},"headline":"\u00ab Les ristournes forment un cercle vicieux \u00bb","datePublished":"2019-08-19T15:01:21+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/les-ristournes-forment-un-cercle-vicieux\/"},"wordCount":558,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"articleSection":["G\u00e9n\u00e9ral"],"inLanguage":"fr-FR","copyrightYear":"2019","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/les-ristournes-forment-un-cercle-vicieux\/","url":"https:\/\/www.retaildetail.be\/fr\/news\/general\/les-ristournes-forment-un-cercle-vicieux\/","name":"\u00ab Les ristournes forment un cercle vicieux \u00bb - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"datePublished":"2019-08-19T15:01:21+00:00","description":"De nos jours, il y a de bonnes affaires \u00e0 faire toute l\u2019ann\u00e9e. Du coup, les clients ne veulent quasi plus payer le plein prix d'un article. Certaines entreprises vont \u00e0 contre-courant.","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/les-ristournes-forment-un-cercle-vicieux\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/fr\/news\/general\/les-ristournes-forment-un-cercle-vicieux\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/les-ristournes-forment-un-cercle-vicieux\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/fr\/"},{"@type":"ListItem","position":2,"name":"\u00ab Les ristournes forment un cercle vicieux \u00bb"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/ba2d383452a753a3a1ce8cdb349b5fc9","name":"dev@grandiz.com","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g","caption":"dev@grandiz.com"},"sameAs":["http:\/\/preprod.retaildetail.be"],"url":"https:\/\/www.retaildetail.be\/fr\/author\/devgrandiz-com\/"}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/35268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/comments?post=35268"}],"version-history":[{"count":0,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/35268\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media?parent=35268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/categories?post=35268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/tags?post=35268"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/people?post=35268"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/extra?post=35268"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/company?post=35268"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/topic?post=35268"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/region?post=35268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}