{"id":35297,"date":"2019-08-20T12:32:14","date_gmt":"2019-08-20T12:32:14","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/retaildetail-celebre-son-dixieme-anniversaire\/"},"modified":"2019-08-20T12:32:14","modified_gmt":"2019-08-20T12:32:14","slug":"retaildetail-celebre-son-dixieme-anniversaire","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/retaildetail-celebre-son-dixieme-anniversaire\/","title":{"rendered":"RetailDetail c\u00e9l\u00e8bre son dixi\u00e8me anniversaire"},"content":{"rendered":"

RetailDetail <\/strong>souffle ses dix bougies aujourd’hui. Ce qui a commenc\u00e9 comme un petit blog est aujourd’hui devenu la communaut\u00e9 dirigeante des professionnels retail et FMCG en proposant notamment des voyages d’inspiration, un retaillab et des \u00e9v\u00e9nements. C\u2019est un anniversaire qui ne passera certainement pas inaper\u00e7u.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Disruption \u2018avant la lettre\u2019<\/h2>\n

RetailDetail a \u00e9t\u00e9 fond\u00e9 il y a dix ans, en pleine crise \u00e9conomique. \u00ab C\u2019\u00e9tait le pire moment pour cr\u00e9er une maison d\u2019\u00e9dition \u00bb, d\u00e9clare le fondateur Jorg Snoeck. N\u00e9anmoins, il s\u2019est av\u00e9r\u00e9 qu\u2019il y avait un r\u00e9el besoin d\u2019une plate-forme r\u00e9unissant les professionnels du secteur retail et FMCG, avec des connaissances concr\u00e8tes, de l’inspiration et des r\u00e9seaux.<\/p>\n

\u00a0<\/p>\n

\u00ab Rapidement, nous avons pu rassembler un groupe de lecteurs fid\u00e8les, qui se sont ensuite int\u00e9ress\u00e9s \u00e0 d’autres activit\u00e9s et \u00e0 d’autres sources d’inspiration. Dans un premier temps, cela a pris la forme d’\u00e9v\u00e9nements, de conf\u00e9rences annuelles telles que la RetailDetail Night et le RetailDetail Congress \u00bb. Ces \u00e9v\u00e9nements existent toujours aujourd’hui<\/a> et sont devenus des grands classiques durant lesquels des affaires tr\u00e8s importantes ont \u00e9t\u00e9 conclues au fil du temps, explique l’entrepreneur avec fiert\u00e9.<\/p>\n

\u00a0<\/p>\n

\u00ab En fait, nous \u00e9tions des disrupteurs, appliquant le m\u00eame syst\u00e8me que celui des retailers en ligne plus tard : allant de la port\u00e9e online au monde physique. Dans notre cas, nous avons \u00e9dit\u00e9 de v\u00e9ritables magazines physiques apr\u00e8s avoir lanc\u00e9 notre site internet, des bulletins d\u2019information et des \u00e9v\u00e9nements. Nous avons ensuite lanc\u00e9 The Loop<\/strong> o\u00f9 le parcours client \u00e9t\u00e9 pr\u00e9sent\u00e9 physiquement. C\u2019\u00e9tait la premi\u00e8re fois que le secteur retail avait l\u2019occasion de s’immerger r\u00e9ellement dans le nouveau retail. \u00bb
\n\u00a0<\/p>\n

En voyage (client) partout dans le monde<\/h2>\n

Plus tard, The Loop est devenu le RetailHub<\/strong>, avec non seulement un \u2018parcours client\u2019 plus \u00e9tendu, mais \u00e9galement une offre d\u2019inspiration plus vaste<\/a>. \u00ab Il semblait y avoir un besoin de voir et d’exp\u00e9rimenter de nouveaux concepts retail \u00a0soi-m\u00eame. Avec des explications, mais \u00e9galement avec un groupe compl\u00e9mentaire de participants dont l\u2019objectif \u00e9tait de pouvoir partager des id\u00e9es. \u00bb<\/p>\n

\u00a0<\/p>\n

Les RetailHunts sont n\u00e9s<\/a>, \u00e0 commencer par des voyages d’inspiration \u00e0 Anvers. Depuis, les voyages retail connaissent un grand succ\u00e8s, avec des RetailHunts notamment en Chine, \u00e0 Berlin, \u00e0 Copenhague et m\u00eame \u00e0 New York<\/a> et Tokyo <\/a>pour la premi\u00e8re fois cette ann\u00e9e.<\/p>\n

\u00a0<\/p>\n

Premier retaillab vivant au monde<\/h2>\n

Que peut-on encore attendre du f\u00eat\u00e9 ? \u00ab Nous avons d\u00e9j\u00e0 pas mal de pain sur la planche avec l’ouverture de notre laboratoire retail Future of Shopping dans le Stadsfeestzaal<\/a>, le premier retaillab au monde. Je suis heureux que nous ayons d\u00e9j\u00e0 de nombreux partenaires qui se joignent \u00e0 nous, ce qui nous donne un sentiment de confort. Nous lan\u00e7ons \u00e9galement un \u2018mod\u00e8le d’abonnement\u2019 pour ceux qui souhaitent des contenus encore plus exclusifs et pertinents. \u00bb\u00a0<\/p>\n

\u00a0<\/p>\n

\u00ab Si vous observez notre parcours, vous constaterez que nous avons une nouvelle entreprise quasi tous les trois ans et cela ne changera certainement pas \u00e0 l\u2019avenir. Dans un monde fluide, il faut ajuster ses voiles au vent. Mais nous comptons d\u2019abord f\u00eater dignement notre dixi\u00e8me anniversaire lors de nos \u00e9v\u00e9nements \u00e0 venir. Le prochain \u00e0 l\u2019ordre du jour : RetailDetail Day avec des conf\u00e9renci\u00e8res telles qu\u2019Ann Claes (JBC) et Annick van Overstraeten (Lunch Garden). \u00bb
\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

RetailDetail souffle ses dix bougies aujourd’hui. Ce qui a commenc\u00e9 comme un petit blog est aujourd’hui devenu la communaut\u00e9 dirigeante des professionnels retail et FMCG en proposant notamment des voyages d’inspiration, un retaillab et des \u00e9v\u00e9nements. C\u2019est un anniversaire qui ne passera certainement pas inaper\u00e7u. \u00a0 Disruption \u2018avant la lettre\u2019 RetailDetail a \u00e9t\u00e9 fond\u00e9 il […]<\/p>\n","protected":false},"author":1,"featured_media":35294,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-35297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"\nRetailDetail c\u00e9l\u00e8bre son dixi\u00e8me anniversaire - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"RetailDetail souffle ses dix bougies aujourd'hui. 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