{"id":35305,"date":"2019-08-20T14:01:32","date_gmt":"2019-08-20T14:01:32","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/un-e-shopper-sur-sept-ne-retire-pas-son-colis-2\/"},"modified":"2019-08-20T14:01:32","modified_gmt":"2019-08-20T14:01:32","slug":"un-e-shopper-sur-sept-ne-retire-pas-son-colis-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/un-e-shopper-sur-sept-ne-retire-pas-son-colis-2\/","title":{"rendered":"Un e-shopper sur sept ne retire pas son colis"},"content":{"rendered":"

Un e-shopper britannique sur sept admet ne pas toujours aller chercher une commande pass\u00e9e via \u2018click & collect\u2019 : chaque ann\u00e9e il y aurait pour 250 millions d\u2019euros de colis non retir\u00e9s.<\/p>\n

<\/p>\n

\nPour 250 millions d\u2019euros de colis non retir\u00e9s<\/h2>\n

Pour bon nombre de retailers le concept \u2018click & collect\u2019 est une fa\u00e7on d\u2019attirer l\u2019e-shopper dans le magasin physique et d\u2019\u00e9viter les livraisons \u00e0 domicile on\u00e9reuses. Mais il y a un revers \u00e0 la m\u00e9daille : un client sur sept \u2018oublie\u2019 parfois de venir chercher sa commande. C\u2019est ce qui ressort d\u2019une enqu\u00eate r\u00e9alis\u00e9e par Decathlon et Barclaycard aupr\u00e8s de 2000 e-acheteurs britanniques.<\/p>\n

\nChaque ann\u00e9e les colis non retir\u00e9s repr\u00e9senteraient un montant total de 228 millions de livres. Mais les co\u00fbts r\u00e9els pour les retailers sont encore bien plus \u00e9lev\u00e9s<\/a>, \u00e9tant donn\u00e9 que les colis impliquent des d\u00e9fis logistiques pour finalement aboutir dans le flux des retours. Pour les clients par contre aucun souci, puisque le montant d\u2019achat leur est rembours\u00e9 une fois le d\u00e9lai d\u2019enl\u00e8vement expir\u00e9.<\/p>\n

\nOption favorite parmi les retailers<\/h2>\n

N\u00e9anmoins le syst\u00e8me click & collect ne cesse de gagner en popularit\u00e9 chez les Britanniques : parmi les consommateurs interrog\u00e9s, 71% disent utiliser cette option de livraison en moyenne deux fois par mois. Pour les retailers britanniques il s\u2019agit d\u00e8s lors de l\u2019option de livraison qui conna\u00eet la plus forte croissance (selon 87% des r\u00e9pondants) et qui g\u00e9n\u00e8re davantage de chiffre d\u2019affaires (selon 97% des r\u00e9pondants). Si l\u2019utilisation du\u00a0 click & collect augmentait encore, les retailers estiment qu\u2019ils pourraient \u00e9conomiser plus de 178.000 livres (environ 210.000 euros), lit-on dans le journal The Times.<\/p>\n

\nLes consommateurs estiment que le service pourrait \u00eatre am\u00e9lior\u00e9 sur certains points. Plus de la moiti\u00e9 d\u2019entre eux pensent qu\u2019il devrait y avoir des r\u00e9compenses et plaident pour une meilleure exp\u00e9rience d\u2019achat. Pour 34% des shoppers le fait de pouvoir tester ou essayer sur place la commande constitue un facteur important. Les principales raisons de non retrait \u00e9voqu\u00e9es par les consommateurs sont : la complexit\u00e9 du retrait (30%), le temps d\u2019attente trop long (25%) ou encore l\u2019absence de personnel au point d\u2019enl\u00e8vement\u00a0 (25%).
\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Un e-shopper britannique sur sept admet ne pas toujours aller chercher une commande pass\u00e9e via \u2018click & collect\u2019 : chaque ann\u00e9e il y aurait pour 250 millions d\u2019euros de colis non retir\u00e9s. Pour 250 millions d\u2019euros de colis non retir\u00e9s Pour bon nombre de retailers le concept \u2018click & collect\u2019 est une fa\u00e7on d\u2019attirer l\u2019e-shopper […]<\/p>\n","protected":false},"author":1,"featured_media":35302,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-35305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"\nUn e-shopper sur sept ne retire pas son colis - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Un e-shopper britannique sur sept admet ne pas toujours aller chercher une commande pass\u00e9e via \u2018click & collect\u2019 : chaque ann\u00e9e il y aurait pour 250 millions 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