{"id":35313,"date":"2019-08-21T06:58:57","date_gmt":"2019-08-21T06:58:57","guid":{"rendered":"https:\/\/www.retaildetail.be\/electro\/coolblue-introduit-le-format-xxl-en-belgique\/"},"modified":"2019-08-21T06:58:57","modified_gmt":"2019-08-21T06:58:57","slug":"coolblue-introduit-le-format-xxl-en-belgique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/coolblue-introduit-le-format-xxl-en-belgique\/","title":{"rendered":"Coolblue introduit le format XXL en Belgique"},"content":{"rendered":"<p>Cet automne l\u2019e-tailer n\u00e9erlandais <strong>Coolblue <\/strong>ouvrira son premier magasin belge selon le concept XXL, \u00e0 Gand plus pr\u00e9cis\u00e9ment. Par cons\u00e9quent le point de vente de Lochristi, situ\u00e9 \u00e0 proximit\u00e9, fermera ses portes.<\/p>\n<p><!--break--><\/p>\n<h2>\nLa force du magasin physique<\/h2>\n<p>Dans ce nouveau magasin XXL de 1200 m\u00b2 \u2013 trois fois plus grand que l\u2019actuel magasin de Lochristi \u2013\u00a0\u00a0 Coolblue entend pr\u00e9senter physiquement le plus possible de produits du webshop, mais \u00e9galement y donner des conseils, cr\u00e9er un point de retrait et fournir un vaste service apr\u00e8s-vente.<\/p>\n<p>\nPieter Zwart, fondateur de Coolblue, est convaincu de la force du magasin physique : \u00ab Nous savons que souvent les clients ont d\u00e9j\u00e0 une id\u00e9e du produit qu\u2019ils souhaitent, mais ils veulent d\u2019abord le tester eux-m\u00eames. Lorsque vous \u00eates \u00e0 la recherche d\u2019une nouvelle t\u00e9l\u00e9vision avec une barre de son, vous pr\u00e9f\u00e9rez venir la voir et l\u2019\u00e9couter sur place. Lorsque vous recherchez des \u00e9couteurs, vous voulez \u00e9valuer le son par vous-m\u00eame. \u00bb Ces derni\u00e8res ann\u00e9es l\u2019e-tailer a d\u00e9j\u00e0 ouvert trois magasins XXL \u00e0 Amsterdam, La Haye et Tilburg.<\/p>\n<p>\nLe magasin de Lochristi \u2013 deuxi\u00e8me point de vente physique belge apr\u00e8s Anvers \u2013 a ouvert ses portes en 2013, apr\u00e8s quoi Zaventem a accueilli un troisi\u00e8me magasin. Cette ann\u00e9e Coolblue envisage <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/electronique\/coolblue-s%E2%80%99attaque-%C3%A0-la-partie-francophone-du-pays\" target=\"_blank\" rel=\"noopener\">l\u2019ouverture de quatre nouveaux magasins en Belgique et aux Pays-Bas<\/a>. En mars dernier l\u2019e-tailer \u00e9voquait non seulement Gand, mais \u00e9galement Bruxelles, Charleroi et Li\u00e8ge. Il y a quelques jours la cha\u00eene a ouvert son huiti\u00e8me magasin n\u00e9erlandais \u00e0 Haarlem.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cet automne l\u2019e-tailer n\u00e9erlandais Coolblue ouvrira son premier magasin belge selon le concept XXL, \u00e0 Gand plus pr\u00e9cis\u00e9ment. Par cons\u00e9quent le point de vente de Lochristi, situ\u00e9 \u00e0 proximit\u00e9, fermera ses portes. La force du magasin physique Dans ce nouveau magasin XXL de 1200 m\u00b2 \u2013 trois fois plus grand que l\u2019actuel magasin de Lochristi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35310,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-35313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coolblue introduit le format XXL en Belgique - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Cet automne l\u2019e-tailer n\u00e9erlandais Coolblue ouvrira son premier magasin belge selon le concept XXL, \u00e0 Gand plus pr\u00e9cis\u00e9ment. Par cons\u00e9quent le point de vente de Lochristi, situ\u00e9 \u00e0 proximit\u00e9, fermera ses portes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/electro\/coolblue-introduit-le-format-xxl-en-belgique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coolblue introduit le format XXL en Belgique - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Cet automne l\u2019e-tailer n\u00e9erlandais Coolblue ouvrira son premier magasin belge selon le concept XXL, \u00e0 Gand plus pr\u00e9cis\u00e9ment. 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