{"id":35380,"date":"2019-08-23T13:49:13","date_gmt":"2019-08-23T13:49:13","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/des-enveloppes-personnalisees-chez-delhaize-2\/"},"modified":"2019-08-23T13:49:13","modified_gmt":"2019-08-23T13:49:13","slug":"des-enveloppes-personnalisees-chez-delhaize-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/des-enveloppes-personnalisees-chez-delhaize-2\/","title":{"rendered":"Des enveloppes personnalis\u00e9es chez Delhaize"},"content":{"rendered":"<p>Les clients de la cha\u00eene de supermarch\u00e9s <strong>Delhaize <\/strong>recevront d\u00e9sormais leurs offres uniques dans des enveloppes personnalis\u00e9es : une nouvelle \u00e9tape dans le marketing orient\u00e9 donn\u00e9es et une premi\u00e8re en Belgique.<\/p>\n<p><!--break--><\/p>\n<h2>\u00a0<br \/>\nInfluencer le comportement d\u2019achat<\/h2>\n<p>Cela fait d\u00e9j\u00e0 plusieurs ann\u00e9es que Delhaize envoie des offres personnalis\u00e9es par courrier. Chaque client re\u00e7oit r\u00e9guli\u00e8rement un carnet de coupons, enti\u00e8rement adapt\u00e9 \u00e0 ses besoins. Ce livret contient des offres de produits et des points de fid\u00e9lit\u00e9 li\u00e9s au comportement d&rsquo;achat sp\u00e9cifique et au profil du client. Chaque livret est unique : avec un marketing \u00e0 grande \u00e9chelle orient\u00e9 donn\u00e9es, le retailer en alimentation souhaite influencer le comportement d&rsquo;achat et accro\u00eetre la fid\u00e9lit\u00e9 de sa client\u00e8le.<\/p>\n<p>\u00a0<\/p>\n<p>Delhaize d\u00e9cide de franchir une nouvelle \u00e9tape. L\u2019enveloppe sera d\u00e9sormais \u00e9galement personnalis\u00e9e pour que le mailing se d\u00e9marque d\u00e8s le premier contact, c\u2019est-\u00e0-dire au moment de l&rsquo;ouverture de la bo\u00eete aux lettres. Chaque consommateur aura droit \u00e0 une couverture unique avec une offre personnalis\u00e9e &#8211; et m\u00eame avec un timbre adapt\u00e9. Les mailings industriels ne sont pas pourvus de timbres autocollants mais d\u2019un &lsquo;cadre PB&rsquo; imprim\u00e9 et cela fait quelques ann\u00e9es que bpost offre la possibilit\u00e9 aux entreprises d\u2019utiliser leur propre cr\u00e9ation.<\/p>\n<p>\u00a0<\/p>\n<p>En ce qui concerne la conception de ces mailings, Delhaize travaille en collaboration avec Group Joos \u00e0 Turnhout. Cette soci\u00e9t\u00e9 graphique a investi dans une nouvelle machine \u00e0 enveloppes \u00e9quip\u00e9e de t\u00eates d&rsquo;impression \u00e0 jet d&rsquo;encre qui permettent d\u2019imprimer en quadrichromie et de personnaliser des enveloppes vierges, et ce \u00e0 une vitesse de production pouvant atteindre 22.000 pi\u00e8ces par heure. \u00ab Cette personnalisation offre un Return on Marketing Investment (ROMI) plus \u00e9lev\u00e9, d\u2019une part, mais \u00e9galement un avantage en termes de co\u00fbts pour nos clients, d\u2019autre part \u00bb, d\u00e9clare Alex Joos, PDG du Groupe Joos. \u00ab Nos clients ne doivent plus pr\u00e9voir de frais de stock et d&rsquo;entreposage pour leurs enveloppes imprim\u00e9es. \u00bb<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les clients de la cha\u00eene de supermarch\u00e9s Delhaize recevront d\u00e9sormais leurs offres uniques dans des enveloppes personnalis\u00e9es : une nouvelle \u00e9tape dans le marketing orient\u00e9 donn\u00e9es et une premi\u00e8re en Belgique. \u00a0 Influencer le comportement d\u2019achat Cela fait d\u00e9j\u00e0 plusieurs ann\u00e9es que Delhaize envoie des offres personnalis\u00e9es par courrier. Chaque client re\u00e7oit r\u00e9guli\u00e8rement un carnet [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35377,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-35380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Des enveloppes personnalis\u00e9es chez Delhaize - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Les clients de la cha\u00eene de supermarch\u00e9s Delhaize re\u00e7oivent d\u00e9sormais leurs offres uniques dans des enveloppes personnalis\u00e9es : une 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