{"id":35397,"date":"2019-08-26T13:05:30","date_gmt":"2019-08-26T13:05:30","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/aliexpress-ouvre-son-premier-magasin-physique-a-madrid\/"},"modified":"2019-08-26T13:05:30","modified_gmt":"2019-08-26T13:05:30","slug":"aliexpress-ouvre-son-premier-magasin-physique-a-madrid","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/aliexpress-ouvre-son-premier-magasin-physique-a-madrid\/","title":{"rendered":"AliExpress ouvre son premier magasin physique \u00e0 Madrid"},"content":{"rendered":"<p>La capitale espagnole Madrid accueille le tout premier magasin physique d\u2019<strong>AliExpress<\/strong>. La filiale d\u2019<strong>Alibaba<\/strong> y propose des articles de soixante marques diff\u00e9rentes.<\/p>\n<p><!--break--><\/p>\n<h2>\nPrimeur pour Madrid<\/h2>\n<p>Le premier magasin physique d\u2019AliExpress op\u00e8re quasiment comme la plateforme en ligne. Le point de vente de 740 m\u00b2 propose des produits tr\u00e8s divers (smartphones Huawei, gobelets, v\u00e9los, \u2026) de soixante marques diff\u00e9rentes, dont des multinationales comme Apple, mais \u00e9galement des labels locaux espagnols.<\/p>\n<p>\nLa maison-m\u00e8re Alibaba consid\u00e8re l\u2019Espagne comme une porte vers l\u2019Europe, explique Rub\u00e9n Bautista, directeur op\u00e9rationnel pour l\u2019Espagne et le Portugal, \u00e0 La Vanguardia. Ce pays est en effet le troisi\u00e8me plus grand march\u00e9 d\u2019AliExpress, apr\u00e8s les Etats-Unis et la Russie.<\/p>\n<h2>\n\u00ab Plus proche que jamais \u00bb<\/h2>\n<p>Auparavant le retailer avait d\u00e9j\u00e0 ouvert quelques pop-up stores en Espagne, mais le point de vente madril\u00e8ne est le premier vrai magasin. Sous le slogan \u2018M\u00e1s cerca que nunca\u2019 (traduction : \u2018plus proche que jamais\u2019), AliExpress entend non seulement s\u00e9duire les consommateurs, mais surtout attirer davantage de vendeurs sur sa plateforme en ligne. Actuellement AliExpress compte quelque 3.000 partenaires espagnols ; avant la fin de l\u2019ann\u00e9e ils devraient \u00eatre 10.000.<\/p>\n<p>\nEn outre le groupe retail chinois n\u2019exclut l\u2019ouverture de magasins dans d\u2019autres pays : bien qu\u2019en ce moment la plateforme se focalise enti\u00e8rement sur Madrid, Bautista veut suivre le client : \u00ab L\u2019Espagne est notre march\u00e9 prioritaire en Europe, mais si tout se passe bien, nous n\u2019excluons pas d\u2019autres ouvertures en Europe. Nous nous adaptons \u00e0 la demande. \u00bb<\/p>\n<p>\u00a0<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La capitale espagnole Madrid accueille le tout premier magasin physique d\u2019AliExpress. La filiale d\u2019Alibaba y propose des articles de soixante marques diff\u00e9rentes. Primeur pour Madrid Le premier magasin physique d\u2019AliExpress op\u00e8re quasiment comme la plateforme en ligne. Le point de vente de 740 m\u00b2 propose des produits tr\u00e8s divers (smartphones Huawei, gobelets, v\u00e9los, \u2026) de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35394,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-35397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AliExpress ouvre son premier magasin physique \u00e0 Madrid - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La capitale espagnole Madrid accueille le tout premier magasin physique d\u2019AliExpress. 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