{"id":35424,"date":"2019-08-27T10:21:34","date_gmt":"2019-08-27T10:21:34","guid":{"rendered":"https:\/\/www.retaildetail.be\/maison-deco\/ikea-chine-accueille-ses-clients-pour-faire-la-sieste\/"},"modified":"2019-08-27T10:21:34","modified_gmt":"2019-08-27T10:21:34","slug":"ikea-chine-accueille-ses-clients-pour-faire-la-sieste","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ikea-chine-accueille-ses-clients-pour-faire-la-sieste\/","title":{"rendered":"Ikea Chine accueille ses clients pour faire la sieste"},"content":{"rendered":"<p><strong>Ikea <\/strong>nourrit de hautes ambitions d\u2019expansion en Chine : l\u2019an prochain le g\u00e9ant su\u00e9dois du meuble compte y ouvrir quatre nouveaux magasins. Le fait que les Chinois aiment s\u2019y rendre pour faire la sieste, ne d\u00e9range aucunement la direction.<\/p>\n<p><!--break--><\/p>\n<h2>\nDu moment qu\u2019il y ait des visiteurs<\/h2>\n<p>Des Chinois qui dorment chez Ikea : c\u2019est un ph\u00e9nom\u00e8ne. A tel point qu\u2019en 2015 un Ikea de P\u00e9kin a m\u00eame instaur\u00e9 une interdiction de faire la sieste en magasin. Toutefois le personnel a finalement renonc\u00e9 \u00e0 chasser continuellement les clients des confortables lits et fauteuils.<\/p>\n<p>\n\u00ab Nous sommes heureux de pouvoir accueillir de nombreux clients dans nos magasins, <a href=\"https:\/\/www.sixthtone.com\/ht_news\/1004480\/nappers-welcome%2C-says-ikeas-china-chief\" target=\"_blank\" rel=\"noopener\">m\u00eame s\u2019ils utilisent nos magasins pour dormir <\/a>\u00bb, r\u00e9pond la dirigeante Anna Pawlak-Kuliga interrog\u00e9e sur le sujet lors de l\u2019annonce des nouveaux plans d\u2019expansion d\u2019Ikea en Chine. En 2020 Ikea compte y investir 10 milliards de yuans (1,2 milliard d\u2019euros), soit le plus grand investissement annuel dans le pays depuis que la cha\u00eene d\u2019ameublement su\u00e9doise y\u00a0 a d\u00e9barqu\u00e9 en 1998.<\/p>\n<p>\nActuellement Ikea Chine compte 27 magasins, deux centres d\u2019exp\u00e9rience et 11 plateformes de distribution dans 21 villes. L\u2019an prochain la cha\u00eene pr\u00e9voit l\u2019ouverture de quatre points de vente suppl\u00e9mentaires, le recrutement de 3000 nouveaux employ\u00e9s et l\u2019extension de ses canaux de vente en ligne. Selon Inside Retail Asia, Ikea entend ainsi <a href=\"https:\/\/insideretail.asia\/2019\/08\/26\/ikea-china-to-invest-us1-4-billion-in-expansion\/#daily\" target=\"_blank\" rel=\"noopener\">s\u2019adapter au nouveau paysage en Chine<\/a>, o\u00f9 la\u00a0 concurrence online augmente et o\u00f9 le retail (tout comme la population) s\u2019urbanise rapidement.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ikea nourrit de hautes ambitions d\u2019expansion en Chine : l\u2019an prochain le g\u00e9ant su\u00e9dois du meuble compte y ouvrir quatre nouveaux magasins. Le fait que les Chinois aiment s\u2019y rendre pour faire la sieste, ne d\u00e9range aucunement la direction. Du moment qu\u2019il y ait des visiteurs Des Chinois qui dorment chez Ikea : c\u2019est un [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35421,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-35424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ikea Chine accueille ses clients pour faire la sieste - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Ikea nourrit de hautes ambitions d\u2019expansion en Chine : l\u2019an prochain le g\u00e9ant su\u00e9dois du meuble compte y ouvrir quatre nouveaux magasins. 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