{"id":35464,"date":"2019-08-28T14:53:12","date_gmt":"2019-08-28T14:53:12","guid":{"rendered":"https:\/\/www.retaildetail.be\/maison-deco\/ikea-locataire-dans-un-centre-commercial-pour-la-premiere-fois\/"},"modified":"2019-08-28T14:53:12","modified_gmt":"2019-08-28T14:53:12","slug":"ikea-locataire-dans-un-centre-commercial-pour-la-premiere-fois","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ikea-locataire-dans-un-centre-commercial-pour-la-premiere-fois\/","title":{"rendered":"Ikea, locataire dans un centre commercial pour la premi\u00e8re fois"},"content":{"rendered":"<p><strong>Ikea <\/strong>va ouvrir un magasin \u00e0 Mumbai. Cependant le g\u00e9ant du meuble n\u2019y construit pas son propre point de vente, mais a choisi pour la premi\u00e8re fois de louer un espace dans un centre commercial couvert existant, pour ainsi se rapprocher du consommateur indien.<\/p>\n<p><!--break--><\/p>\n<h2>\nPrudemment vers la capitale indienne<\/h2>\n<p>Le temps du retail \u2018big box\u2019 semble r\u00e9volu, m\u00eame pour le g\u00e9ant Ikea. <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/maison-d%C3%A9co\/ikea-ouvre-un-pop-%E2%80%98alternatif%E2%80%99-%C3%A0-louvain\" target=\"_blank\" rel=\"noopener\">Apr\u00e8s l\u2019ouverture de pop-up stores et de plus petits magasins urbains dans diff\u00e9rents centres-villes<\/a>, l\u2019enseigne d\u2019ameublement s\u2019installe pour la premi\u00e8re fois dans un espace commercial d\u2019un shopping center existant.<\/p>\n<p>\nD\u2019apr\u00e8s The Economic Times, Ikea serait en discussion avec R City Mall dans la p\u00e9riph\u00e9rie de Mumbai, en vue d\u2019y ouvrir <a href=\"https:\/\/economictimes.indiatimes.com\/industry\/services\/retail\/ikea-to-build-a-store-in-mumbai-mall\/articleshow\/70834698.cms\" target=\"_blank\" rel=\"noopener\">un magasin de deux \u00e9tages<\/a>. Selon des sources internes, il serait question d\u2019un contrat de bail de cinq ans, avec la possibilit\u00e9 de prolonger pour cinq ann\u00e9es suppl\u00e9mentaires.<\/p>\n<p>\nPeut-\u00eatre le groupe su\u00e9dois tente-t-il ainsi de s\u2019attaquer prudemment au march\u00e9 immobilier le plus cher du pays. Ikea n\u2019est pr\u00e9sent en Inde que depuis ao\u00fbt de l\u2019an dernier et n\u2019y dispose pour l\u2019instant que d\u2019un seul magasin. Depuis cet \u00e9t\u00e9 Ikea y a \u00e9galement un webshop et d\u2019ici peu la cha\u00eene pr\u00e9voit trois ouvertures de magasins, notamment \u00e0 Mumbai.<\/p>\n<h2>\nPropres centres commerciaux en Chine<\/h2>\n<p>Le choix de s\u2019installer dans un centre commercial est inhabituel, toutefois ce n\u2019est pas la premi\u00e8re fois qu\u2019un magasin Ikea ouvre dans un \u2018mall\u2019 couvert. En Chine Ikea <a href=\"https:\/\/www.caixinglobal.com\/2018-12-07\/ikea-announces-12-billion-shanghai-shopping-complex-101356963.html\" target=\"_blank\" rel=\"noopener\">a effectivement construit trois centres commerciaux <\/a>sous l\u2019\u00e9tendard Livat, qui h\u00e9bergent toujours un magasin Ikea, aux c\u00f4t\u00e9s d\u2019autres enseignes. La nouveaut\u00e9 \u00e0 Mumbai r\u00e9side donc dans le fait qu\u2019Ikea n\u2019y est qu\u2019un simple locataire.<\/p>\n<p>\nEn outre le g\u00e9ant su\u00e9dois projette encore au moins trois autres shopping centers en Chine, notamment un m\u00e9ga projet de 430.000 m\u00b2, dont le co\u00fbt est estim\u00e9 \u00e0 un milliard d\u2019euros et dont l\u2019ouverture est pr\u00e9vue dans trois ans.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ikea va ouvrir un magasin \u00e0 Mumbai. Cependant le g\u00e9ant du meuble n\u2019y construit pas son propre point de vente, mais a choisi pour la premi\u00e8re fois de louer un espace dans un centre commercial couvert existant, pour ainsi se rapprocher du consommateur indien. Prudemment vers la capitale indienne Le temps du retail \u2018big box\u2019 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35461,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-35464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ikea, locataire dans un centre commercial pour la premi\u00e8re fois - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Ikea va ouvrir un magasin \u00e0 Mumbai. 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Cependant le g\u00e9ant du meuble n\u2019y construit pas son propre point de vente, mais a choisi pour la premi\u00e8re fois de louer un espace dans un centre commercial couvert existant, pour ainsi se rapprocher du consommateur indien.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ikea-locataire-dans-un-centre-commercial-pour-la-premiere-fois\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-28T14:53:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/shutterstock_481521856_3.jpg?fit=1000%2C667&quality=100&strip=all&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"dev@grandiz.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"dev@grandiz.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/maison-deco\\\/ikea-locataire-dans-un-centre-commercial-pour-la-premiere-fois\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/maison-deco\\\/ikea-locataire-dans-un-centre-commercial-pour-la-premiere-fois\\\/\"},\"author\":{\"name\":\"dev@grandiz.com\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/ba2d383452a753a3a1ce8cdb349b5fc9\"},\"headline\":\"Ikea, locataire dans un centre commercial pour la premi\u00e8re fois\",\"datePublished\":\"2019-08-28T14:53:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/maison-deco\\\/ikea-locataire-dans-un-centre-commercial-pour-la-premiere-fois\\\/\"},\"wordCount\":366,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/maison-deco\\\/ikea-locataire-dans-un-centre-commercial-pour-la-premiere-fois\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/shutterstock_481521856_3.jpg\",\"articleSection\":[\"Maison &amp; D\u00e9co\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2019\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/maison-deco\\\/ikea-locataire-dans-un-centre-commercial-pour-la-premiere-fois\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/maison-deco\\\/ikea-locataire-dans-un-centre-commercial-pour-la-premiere-fois\\\/\",\"name\":\"Ikea, locataire dans un centre commercial pour la premi\u00e8re fois - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/maison-deco\\\/ikea-locataire-dans-un-centre-commercial-pour-la-premiere-fois\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/maison-deco\\\/ikea-locataire-dans-un-centre-commercial-pour-la-premiere-fois\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/shutterstock_481521856_3.jpg\",\"datePublished\":\"2019-08-28T14:53:12+00:00\",\"description\":\"Ikea va ouvrir un magasin \u00e0 Mumbai. 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