{"id":35482,"date":"2019-08-29T08:28:04","date_gmt":"2019-08-29T08:28:04","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/troccom-rebaptise-happy-troc-2\/"},"modified":"2019-08-29T08:28:04","modified_gmt":"2019-08-29T08:28:04","slug":"troccom-rebaptise-happy-troc-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/troccom-rebaptise-happy-troc-2\/","title":{"rendered":"Troc.com rebaptis\u00e9 Happy Troc"},"content":{"rendered":"

Suite \u00e0 la reprise de Troc.com <\/strong>par Happy Cash Group <\/strong>au premier semestre de 2019, tous les magasins Troc.com seront rebaptis\u00e9s Happy Troc <\/strong>au cours des deux ann\u00e9es \u00e0 venir.<\/p>\n

<\/p>\n

\nHarmonisation<\/h2>\n

Le changement de nom a pour but d\u2019harmoniser le groupe. La cha\u00eene de magasins de seconde main Troc.com, qui compte une centaine de points de vente, notamment en Belgique, a \u00e9t\u00e9 reprise par le fran\u00e7ais Happy Cash au printemps dernier. Ainsi les franchis\u00e9s de Troc.cm ont la possibilit\u00e9 de proposer de nouveaux services \u00e0 leurs clients, comme la r\u00e9paration ou la location de smartphones. Happy Cash est en effet plut\u00f4t ax\u00e9 sur la vente de produits \u00e9lectroniques, tandis que Troc.com jusqu\u2019\u00e0 pr\u00e9sent se concentrait sur la brocante et les meubles.<\/p>\n

\n\u00ab Happy Troc, c\u2019est l\u2019alliance de savoir-faire valid\u00e9s au sein du groupe Happy Cash <\/a>\u00bb, explique le directeur Pascal Lebert \u00e0 ecommercemag.fr. \u00ab Bien que la marque garde son c\u0153ur de m\u00e9tier, qui est l\u2019ameublement, la d\u00e9coration et l\u2019\u00e9lectrom\u00e9nager, elle va d\u00e9velopper ses propositions de services et son rayon high tech, en fonction des magasins, afin de r\u00e9pondre \u00e0 une demande croissante sur ce segment. \u00bb
\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Suite \u00e0 la reprise de Troc.com par Happy Cash Group au premier semestre de 2019, tous les magasins Troc.com seront rebaptis\u00e9s Happy Troc au cours des deux ann\u00e9es \u00e0 venir. Harmonisation Le changement de nom a pour but d\u2019harmoniser le groupe. La cha\u00eene de magasins de seconde main Troc.com, qui compte une centaine de points […]<\/p>\n","protected":false},"author":1,"featured_media":35479,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-35482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"\nTroc.com rebaptis\u00e9 Happy Troc - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Suite \u00e0 la reprise de Troc.com par Happy Cash Group au premier semestre de 2019, tous les magasins Troc.com seront rebaptis\u00e9s Happy Troc au cours des deux ann\u00e9es \u00e0 venir.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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