{"id":35544,"date":"2019-08-30T12:43:10","date_gmt":"2019-08-30T12:43:10","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/van-de-velde-limite-la-casse-grace-au-commerce-de-gros-2\/"},"modified":"2019-08-30T12:43:10","modified_gmt":"2019-08-30T12:43:10","slug":"van-de-velde-limite-la-casse-grace-au-commerce-de-gros-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/van-de-velde-limite-la-casse-grace-au-commerce-de-gros-2\/","title":{"rendered":"Van de Velde limite la casse gr\u00e2ce au commerce de gros"},"content":{"rendered":"<p>Le chiffre d&rsquo;affaires du groupe de lingerie <strong>Van de Velde<\/strong> a poursuivi sa chute au cours des six derniers mois. La baisse est particuli\u00e8rement importante aux Etats-Unis.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>L\u2019\u00e9mergence du e-commerce<\/h2>\n<p>L\u2019entreprise qui chapeaute des marques telles que <strong>Marie Jo<\/strong> et <strong>PrimaDonna <\/strong>a r\u00e9alis\u00e9 un chiffre d&rsquo;affaires de 112,8 millions d&rsquo;euros au premier semestre, soit une baisse de 1,2%. A taux de change constants, cette baisse serait de 1,8%. Le chiffre d&rsquo;affaires retail a diminu\u00e9 de 6,7 % par rapport \u00e0 l&rsquo;an dernier, tandis que les revenus des activit\u00e9s de gros sont rest\u00e9s stables.<\/p>\n<p>\u00a0<\/p>\n<p>Les magasins ont accueilli nettement moins de clients, mais ceux-ci ont d\u00e9pens\u00e9 un peu plus en moyenne. Du coup, les ventes en magasins aux \u00c9tats-Unis ont baiss\u00e9 de 9,1 %, tandis que le retail en Europe a chut\u00e9 de 5,6 %. Cela fait d\u00e9j\u00e0 plusieurs ann\u00e9es que Van de Velde est confront\u00e9 \u00e0 une diminution de son chiffre d\u2019affaires due \u00e0 l\u2019\u00e9mergence du e-commerce. Ces 18 derniers mois, l\u2019entreprise a donc investi massivement dans le <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/un-chemin-laborieux-vers-la-digitalisation-pour-van-de-velde\" target=\"_blank\" rel=\"noopener\">marketing en ligne et dans une nouvelle plateforme e-commerce<\/a>.<\/p>\n<p>\u00a0<\/p>\n<p>Malgr\u00e9 une baisse des revenus, <a href=\"https:\/\/www.vandevelde.eu\/sites\/default\/files\/public\/NL%20Persbericht%20HY2019.pdf\" target=\"_blank\" rel=\"noopener\">le r\u00e9sultat brut d&rsquo;exploitation progresse de 2,8% en base comparable<\/a>. En maintenant un contr\u00f4le strict de ses co\u00fbts, Van de Velde a r\u00e9ussi \u00e0 am\u00e9liorer sensiblement la rentabilit\u00e9 de ses activit\u00e9s de vente en gros. En revanche, <a href=\"https:\/\/www.tijd.be\/ondernemen\/textiel\/Van-de-Velde-worstelt-met-krimpende-retailomzet\/10157902\" target=\"_blank\" rel=\"noopener\">le b\u00e9n\u00e9fice net a chut\u00e9 de 8%<\/a>, ce que le journal \u00e9conomique De Tijd attribue aux pertes de <strong>Top Form<\/strong>, un fabricant asiatique de lingerie d\u00e9tenu \u00e0 25% par Van de Velde.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le chiffre d&rsquo;affaires du groupe de lingerie Van de Velde a poursuivi sa chute au cours des six derniers mois. La baisse est particuli\u00e8rement importante aux Etats-Unis. \u00a0 L\u2019\u00e9mergence du e-commerce L\u2019entreprise qui chapeaute des marques telles que Marie Jo et PrimaDonna a r\u00e9alis\u00e9 un chiffre d&rsquo;affaires de 112,8 millions d&rsquo;euros au premier semestre, soit [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-35544","post","type-post","status-publish","format-standard","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Van de Velde limite la casse gr\u00e2ce au commerce de gros - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le chiffre d&#039;affaires du groupe de lingerie Van de Velde a poursuivi sa chute au cours des six derniers mois. 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