{"id":35647,"date":"2019-09-05T12:57:00","date_gmt":"2019-09-05T12:57:00","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/carrefour-ouvre-son-premier-soft-discount-dans-le-nord-de-la-france\/"},"modified":"2019-09-05T12:57:00","modified_gmt":"2019-09-05T12:57:00","slug":"carrefour-ouvre-son-premier-soft-discount-dans-le-nord-de-la-france","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/carrefour-ouvre-son-premier-soft-discount-dans-le-nord-de-la-france\/","title":{"rendered":"Carrefour ouvre son premier \u2018soft discount\u2019 dans le Nord de la France"},"content":{"rendered":"<p><strong>Carrefour<\/strong> vient d\u2019ouvrir le premier des cinq magasins pilotes de son enseigne <strong>Supeco<\/strong> \u00e0 Valenciennes, pr\u00e8s de la fronti\u00e8re belge. Ainsi le distributeur fran\u00e7ais fait son come-back dans l\u2019univers du discount, o\u00f9 il avait d\u00e9j\u00e0 \u00e9t\u00e9 actif par le pass\u00e9 avec l\u2019enseigne Dia, c\u00e9d\u00e9e depuis.<\/p>\n<p><!--break--><\/p>\n<h2>\nConcept hybride<\/h2>\n<p>D\u00e9but ao\u00fbt nous vous annoncions d\u00e9j\u00e0 que Carrefour projetait de d\u00e9ployer sa formule discount Supeco (d\u00e9j\u00e0 pr\u00e9sente avec 23 magasins en Espagne, 15 en Roumanie, deux en Pologne et un en Italie) <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/supeco-la-formule-discount-espagnole-de-carrefour-d%C3%A9barque-en-france\" target=\"_blank\" rel=\"noopener\">sur son march\u00e9 domestique<\/a>. Hier le premier des cinq magasins pilotes pr\u00e9vus en France pour l\u2019instant a ouvert ses portes ; l\u2019ouverture du deuxi\u00e8me situ\u00e9 non loin de l\u00e0 \u00e0 Onnaing aura lieu le 25 septembre. A chaque fois il s\u2019agit de magasins qui jusqu\u2019\u00e0 pr\u00e9sent op\u00e9raient sous l\u2019\u00e9tendard <strong>Market<\/strong>.<\/p>\n<p>\nCarrefour qualifie la formule de \u2018soft discount\u2019, un terme que le groupe d\u00e9finit comme \u00ab un concept de magasin hybride, \u00e0 mi-chemin entre un supermarch\u00e9 traditionnel et un cash &amp; carry \u00bb. Contrairement \u00e0 la version espagnole (qui ressemble davantage \u00e0 un entrep\u00f4t rempli de palettes), les magasins fran\u00e7ais sont moins spartiates : ils proposent un assortiment de 2000 r\u00e9f\u00e9rences avec 500 marques, donc nettement moins que les 15.000 r\u00e9f\u00e9rences d\u2019un Market. En outre, 200 produits y sont disponibles en vrac.<\/p>\n<h2>\n\u00ab R\u00e9gion sensible aux prix \u00bb<\/h2>\n<p>Discount ou non, Supeco met l\u2019accent sur le frais et dispose m\u00eame d\u2019un v\u00e9ritable d\u00e9partement boucherie et boulangerie. Le d\u00e9partement \u2018non-alimentaire\u2019 n\u2019a pas d\u2019assortiment fixe, mais une offre variable. Pour le paiement les clients ont le choix entre les caisses automatiques et les caisses avec personnel. D\u00e9tail \u00e9tonnant en cette \u00e9poque omnicanal : Supeco n\u2019est pas actif dans l\u2019e-commerce, ni dans d\u2019autres services typiques des supermarch\u00e9s fran\u00e7ais (songez aux points de retrait drive, aux stations-service ou encore \u00e0 la location de voitures).<\/p>\n<p>\nLe fait d\u2019avoir opt\u00e9 pour le Nord de la France pour tester ce nouveau concept discount est un choix r\u00e9fl\u00e9chi, explique le directeur Pascal Clouzard. Il dit avoir choisi Valenciennes \u00ab parce c\u2019est <a href=\"https:\/\/www.lavoixdunord.fr\/632947\/article\/2019-09-04\/supeco-valenciennes-nouveau-concept-de-l-arsenal-du-groupe-carrefour\" target=\"_blank\" rel=\"noopener\">une zone tr\u00e8s sensible aux prix<\/a>. Ce nouveau format de supermarch\u00e9 soft discount manquait \u00e0 l\u2019arsenal de Carrefour. C\u2019est un supermarch\u00e9 de 1300 m\u00b2 dans lequel les prix sont tr\u00e8s tir\u00e9s, surtout en \u00e9picerie et dans les rayons frais. On a innov\u00e9, avec des caisses traditionnelles et d\u2019autres qui fonctionnent avec une application sur smartphone, le num\u00e9ro du directeur pour parler avec lui en WhatsApp. L\u2019\u00e9conomie, on la fait sur le nombre de r\u00e9f\u00e9rences : l\u00e0, vous avez deux r\u00e9f\u00e9rences de petits pois en conserve, au lieu de 7, 8 ou 10 ailleurs. On gagne de l\u2019argent et du temps en logistique. \u00bb<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Carrefour vient d\u2019ouvrir le premier des cinq magasins pilotes de son enseigne Supeco \u00e0 Valenciennes, pr\u00e8s de la fronti\u00e8re belge. Ainsi le distributeur fran\u00e7ais fait son come-back dans l\u2019univers du discount, o\u00f9 il avait d\u00e9j\u00e0 \u00e9t\u00e9 actif par le pass\u00e9 avec l\u2019enseigne Dia, c\u00e9d\u00e9e depuis. Concept hybride D\u00e9but ao\u00fbt nous vous annoncions d\u00e9j\u00e0 que Carrefour [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35644,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-35647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Carrefour ouvre son premier \u2018soft discount\u2019 dans le Nord de la France - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Carrefour vient d\u2019ouvrir le premier des cinq magasins pilotes de son enseigne Supeco \u00e0 Valenciennes, pr\u00e8s de la fronti\u00e8re belge. Ainsi le distributeur fran\u00e7ais fait son come-back dans l\u2019univers du discount, o\u00f9 il avait d\u00e9j\u00e0 \u00e9t\u00e9 actif par le pass\u00e9 avec l\u2019enseigne Dia, c\u00e9d\u00e9e depuis.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/carrefour-ouvre-son-premier-soft-discount-dans-le-nord-de-la-france\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Carrefour ouvre son premier \u2018soft discount\u2019 dans le Nord de la France - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Carrefour vient d\u2019ouvrir le premier des cinq magasins pilotes de son enseigne Supeco \u00e0 Valenciennes, pr\u00e8s de la fronti\u00e8re belge. Ainsi le distributeur fran\u00e7ais fait son come-back dans l\u2019univers du discount, o\u00f9 il avait d\u00e9j\u00e0 \u00e9t\u00e9 actif par le pass\u00e9 avec l\u2019enseigne Dia, c\u00e9d\u00e9e depuis.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/carrefour-ouvre-son-premier-soft-discount-dans-le-nord-de-la-france\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-05T12:57:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/Supeco-Exterieur2.jpeg?fit=1350%2C1013&quality=100&strip=all&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1350\" \/>\n\t<meta property=\"og:image:height\" content=\"1013\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"dev@grandiz.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"dev@grandiz.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/carrefour-ouvre-son-premier-soft-discount-dans-le-nord-de-la-france\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/carrefour-ouvre-son-premier-soft-discount-dans-le-nord-de-la-france\\\/\"},\"author\":{\"name\":\"dev@grandiz.com\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/ba2d383452a753a3a1ce8cdb349b5fc9\"},\"headline\":\"Carrefour ouvre son premier \u2018soft discount\u2019 dans le Nord de la France\",\"datePublished\":\"2019-09-05T12:57:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/carrefour-ouvre-son-premier-soft-discount-dans-le-nord-de-la-france\\\/\"},\"wordCount\":481,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/carrefour-ouvre-son-premier-soft-discount-dans-le-nord-de-la-france\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/Supeco-Exterieur2.jpeg\",\"articleSection\":[\"Food\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2019\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/carrefour-ouvre-son-premier-soft-discount-dans-le-nord-de-la-france\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/carrefour-ouvre-son-premier-soft-discount-dans-le-nord-de-la-france\\\/\",\"name\":\"Carrefour ouvre son premier \u2018soft discount\u2019 dans le Nord de la France - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/carrefour-ouvre-son-premier-soft-discount-dans-le-nord-de-la-france\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/carrefour-ouvre-son-premier-soft-discount-dans-le-nord-de-la-france\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/Supeco-Exterieur2.jpeg\",\"datePublished\":\"2019-09-05T12:57:00+00:00\",\"description\":\"Carrefour vient d\u2019ouvrir le premier des cinq magasins pilotes de son enseigne Supeco \u00e0 Valenciennes, pr\u00e8s de la fronti\u00e8re belge. 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