{"id":35793,"date":"2019-09-12T09:29:50","date_gmt":"2019-09-12T09:29:50","guid":{"rendered":"https:\/\/www.retaildetail.be\/maison-deco\/leen-bakker-se-lance-dans-le-leasing-de-lits-et-de-fauteuils-2\/"},"modified":"2019-09-12T09:29:50","modified_gmt":"2019-09-12T09:29:50","slug":"leen-bakker-se-lance-dans-le-leasing-de-lits-et-de-fauteuils-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/leen-bakker-se-lance-dans-le-leasing-de-lits-et-de-fauteuils-2\/","title":{"rendered":"Leen Bakker se lance dans le leasing de lits et de fauteuils"},"content":{"rendered":"<p>L\u2019enseigne d\u2019ameublement<strong> Leen Bakker <\/strong>pr\u00e9pare une formule de leasing, permettant aux clients de louer des lits et des fauteuils. D\u2019ici un an le concept devrait \u00eatre pr\u00eat \u00e0 tester. En outre la cha\u00eene entend miser sur l\u2019e-commerce en Belgique.<\/p>\n<p><!--break--><\/p>\n<h2>\nDoubler le chiffre d\u2019affaires<\/h2>\n<p>Leen Bakker a de nouvelles ambitions de croissance : la cha\u00eene d\u2019ameublement veut doubler son chiffre d\u2019affaires \u00e0 720 millions d\u2019euros. Un nouveau concept de leasing doit contribuer \u00e0 atteindre cet objectif. L\u2019id\u00e9e est de permettre aux clients d\u2019avoir acc\u00e8s aux meubles de la cha\u00eene \u00e0 prix r\u00e9duits : la nouvelle g\u00e9n\u00e9ration de consommateurs accorde moins d\u2019importance \u00e0 la possession qu\u2019\u00e0 l\u2019acc\u00e8s aux produits et solutions, explique la CEO Debbie Klein \u00e0 RetailTrends.<\/p>\n<p>\nPour l\u2019instant on ignore encore comment ce mod\u00e8le de leasing se pr\u00e9sentera concr\u00e8tement. Klein dit chercher une formule qui correspond \u00e0 l\u2019enseigne et applique des prix bas. <strong>Ikea<\/strong> aussi <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/maison-d%C3%A9co\/meubles-ikea-%C3%A0-louer-%C3%A0-partir-de-2020\" target=\"_blank\" rel=\"noopener\">teste le leasing de meubles<\/a>, mais Leen Bakker veut s\u2019y prendre autrement que la concurrence.<\/p>\n<p>\nAutres strat\u00e9gies envisag\u00e9es par Leen Bakker pour augmenter son chiffre d\u2019affaires : l\u2019\u00e9largissement de l\u2019assortiment avec une cat\u00e9gorie de produits li\u00e9s \u00e0 la cuisine et l\u2019art de la table. En outre la CEO entend miser sur une croissance online en Belgique, o\u00f9 le taux de p\u00e9n\u00e9tration du e-commerce est encore assez faible.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019enseigne d\u2019ameublement Leen Bakker pr\u00e9pare une formule de leasing, permettant aux clients de louer des lits et des fauteuils. D\u2019ici un an le concept devrait \u00eatre pr\u00eat \u00e0 tester. En outre la cha\u00eene entend miser sur l\u2019e-commerce en Belgique. Doubler le chiffre d\u2019affaires Leen Bakker a de nouvelles ambitions de croissance : la cha\u00eene d\u2019ameublement [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35790,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-35793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Leen Bakker se lance dans le leasing de lits et de fauteuils - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"L\u2019enseigne d\u2019ameublement Leen Bakker pr\u00e9pare une formule de leasing, permettant aux clients de louer des lits et des fauteuils. 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