{"id":35844,"date":"2019-09-13T11:03:23","date_gmt":"2019-09-13T11:03:23","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/amazon-go-se-meurt-il-lentement\/"},"modified":"2019-09-13T11:03:23","modified_gmt":"2019-09-13T11:03:23","slug":"amazon-go-se-meurt-il-lentement","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/amazon-go-se-meurt-il-lentement\/","title":{"rendered":"Amazon Go se meurt-il lentement\u2009?"},"content":{"rendered":"<p>Le lancement des premiers points de vente <strong>Amazon Go<\/strong>\u00a0a provoqu\u00e9 beaucoup d\u2019agitation dans le monde du commerce de d\u00e9tail et a \u00e9galement suscit\u00e9 de nombreuses attentes. Depuis, tout est devenu tr\u00e8s calme autour de ces sup\u00e9rettes sans caisses.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<p><strong>Retard dans l\u2019agenda\u00a0:<\/strong><\/p>\n<p>Amazon pr\u00e9voyait \u00e0 l\u2019origine d\u2019ouvrir 56 points de vente Go d\u2019ici la fin de cette ann\u00e9e et 156 d\u2019ici la fin\u00a02020. Mais \u00e0 ce jour, seuls <a href=\"https:\/\/www.retailwire.com\/discussion\/is-amazon-go-heading-for-a-hard-stop\/\" target=\"_blank\" rel=\"noopener\">15 magasins sans caisses ont ouvert leurs portes<\/a>, tous dans les grandes zones urbaines, \u00e9crit RetailWire.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Le retard dans le d\u00e9veloppement des magasins peut s\u2019expliquer par divers facteurs, notamment les co\u00fbts de mise en \u0153uvre, les probl\u00e8mes de mise \u00e0 l\u2019\u00e9chelle de la technologie permettant de traiter davantage de clients ou encore les pr\u00e9occupations concernant le faible taux d\u2019acceptation du concept par les clients en dehors des centres-villes. Trouver des locaux adapt\u00e9s \u00e0 ce type de supermarch\u00e9 repr\u00e9sente \u00e9galement un v\u00e9ritable d\u00e9fi\u00a0: les plafonds doivent \u00eatre suffisamment hauts pour permettre l\u2019installation des cam\u00e9ras et des capteurs indispensables au bon fonctionnement du magasin.<\/p>\n<p>\u00a0<\/p>\n<p><strong>Alternatives<\/strong><\/p>\n<p>Amazon a \u00e9galement \u00e9volu\u00e9 entre temps. En 2017, le g\u00e9ant du commerce en ligne a acquis la cha\u00eene de supermarch\u00e9s <strong>Whole Foods<\/strong> et l\u2019a int\u00e9gr\u00e9 petit \u00e0 petit dans son univers. Tous s\u2019attendaient \u00e0 ce qu\u2019Amazon les \u00e9quipe \u00e9galement de sa technologie Just Walk Out. Mais en attendant, l\u2019entreprise est d\u00e9j\u00e0 en train de tester <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/g\u00e9n\u00e9ral\/amazon-teste-un-nouveau-syst\u00e8me-de-paiement-biom\u00e9trique\" target=\"_blank\" rel=\"noopener\">un nouveau syst\u00e8me de paiement biom\u00e9trique<\/a><u> <\/u>ce qui pourrait indiquer qu\u2019elle ne croit plus r\u00e9ellement en la technologie d\u2019Amazon Go.<\/p>\n<p>\nLe rythme auquel Amazon ouvre de nouveaux magasins Whole Foods prouve ainsi que <a href=\"https:\/\/www.lesnumeriques.com\/vie-du-net\/amazon-go-les-magasins-sans-caisses-tardent-a-s-imposer-n140313.html\" target=\"_blank\" rel=\"noopener\">le mod\u00e8le de distribution traditionnel n\u2019est pas encore d\u00e9pass\u00e9<\/a>.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le lancement des premiers points de vente Amazon Go\u00a0a provoqu\u00e9 beaucoup d\u2019agitation dans le monde du commerce de d\u00e9tail et a \u00e9galement suscit\u00e9 de nombreuses attentes. Depuis, tout est devenu tr\u00e8s calme autour de ces sup\u00e9rettes sans caisses. \u00a0 Retard dans l\u2019agenda\u00a0: Amazon pr\u00e9voyait \u00e0 l\u2019origine d\u2019ouvrir 56 points de vente Go d\u2019ici la fin [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35841,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-35844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon Go se meurt-il lentement\u2009? - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De lancering van de eerste Amazon Go verkooppunten veroorzaakte veel ophef in de retailwereld en schiep ook grote verwachtingen. 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