{"id":35848,"date":"2019-09-13T12:22:35","date_gmt":"2019-09-13T12:22:35","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/decouvrez-le-nouveau-concept-de-magasin-esprit\/"},"modified":"2019-09-13T12:22:35","modified_gmt":"2019-09-13T12:22:35","slug":"decouvrez-le-nouveau-concept-de-magasin-esprit","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/decouvrez-le-nouveau-concept-de-magasin-esprit\/","title":{"rendered":"D\u00e9couvrez le nouveau concept de magasin Esprit"},"content":{"rendered":"

Esprit <\/strong>pr\u00e9sente \u00e0 P\u00e9kin son tout nouveau concept de magasin. Gr\u00e2ce \u00e0 cette r\u00e9novation, la marque souhaite clairement d\u00e9montrer qu\u2019elle est \u00ab\u2009de retour\u2009\u00bb. D\u00e9couvrez les photos dans l\u2019article. Cinq magasins franchis\u00e9s viennent, cependant, de fermer leurs portes aux Pays-Bas.<\/p>\n

<\/p>\n

\u00a0<\/h2>\n

25\u00a0% de v\u00eatements en moins<\/h2>\n

Esprit souhaite prendre une nouvelle direction et faire son comeback. Pour ce faire, la marque de mode ouvre un point de vente \u00e0 P\u00e9kin, con\u00e7u selon un nouveau concept de magasin. Selon le communiqu\u00e9 de presse, le design du magasin doit montrer clairement que la marque est \u00ab\u2009de retour, mais de mani\u00e8re totalement diff\u00e9rente\u2009\u00bb.<\/p>\n

\n\u00ab\u2009Notre nouveau magasin \u00e0 P\u00e9kin constitue une vitrine pour la marque Esprit. Avec un design aux d\u00e9tails surprenants et fonctionnels, des espaces lumineux et conviviaux, nous pensons qu\u2019il incarne parfaitement l\u2019\u00e2me de la marque Esprit\u2009\u00bb, d\u00e9clare Anders Kristiansen, CEO de la marque.<\/p>\n

\nMoins d\u2019articles, mais davantage d\u2019histoires autour de ceux-ci. Voici en r\u00e9sum\u00e9 la philosophie du nouvel agencement de la boutique\u00a0: le nombre d\u2019articles a \u00e9t\u00e9 r\u00e9duit de 25 \u00e0 30\u00a0%, de sorte que les articles phares et les th\u00e8mes puissent se d\u00e9marquer davantage. De la m\u00eame mani\u00e8re, la boutique est \u00e9galement pourvue d\u2019espaces ouverts, o\u00f9 des histoires personnelles peuvent se cr\u00e9er autour des collections.<\/p>\n

\u00a0<\/p>\n

Discuter \u00e0 la caisse<\/h2>\n

Des murs carrel\u00e9s s\u2019\u00e9tendent comme une ligne horizontale visuelle \u00e0 travers toute la boutique et en forment ainsi l\u2019arri\u00e8re-plan. Certains v\u00eatements peuvent \u00eatre mis en valeur \u00e0 l\u2019aide de panneaux en acryliques pos\u00e9s aux murs. La fa\u00e7ade a \u00e9galement \u00e9t\u00e9 r\u00e9nov\u00e9e\u00a0: le logo Esprit recouvre toute la longueur de la vitrine afin de lui garantir une plus grande visibilit\u00e9. \u00a0<\/p>\n

\nL\u2019innovation la plus frappante est pourtant l\u2019emplacement des caisses\u00a0: ces derni\u00e8res seront plac\u00e9es au centre du magasin afin d\u2019encourager les interactions entre le personnel de vente et les clients. En effet, l\u2019espace caisses est m\u00eame pourvu de chaises, o\u00f9 les clients peuvent s\u2019asseoir et discuter.<\/p>\n

\u00a0<\/h2>\n

Fermeture de cinq magasins aux Pays-Bas<\/h2>\n

Le magasin chinois situ\u00e9 \u00e0 P\u00e9kin constitue le mod\u00e8le de la nouvelle identit\u00e9 de la marque Esprit. Des \u00e9l\u00e9ments du nouveau concept de magasin sont actuellement test\u00e9s. La marque de mode met ainsi le concept en pratique, de mani\u00e8re s\u00e9lective, dans d\u2019autres magasins.<\/p>\n

\nIl est possible que le concept finisse par arriver au Benelux, puisqu\u2019il constitue un march\u00e9 cl\u00e9 pour la marque de v\u00eatements. C\u2019est ce que Martin Hallander, responsable du commerce de gros pour l\u2019Europe du Nord, a d\u00e9clar\u00e9 \u00e0 la suite de la faillite d\u2019un franchis\u00e9 n\u00e9erlandais<\/a>.<\/p>\n

\nLe si\u00e8ge social a confirm\u00e9 \u00e0 RetailDetail que cinq magasins ont fait faillite et ont donc ferm\u00e9 leurs portes aux Pays-Bas, dont quatre dans la province du Limbourg et un dans la province du Brabant-Septentrional. Esprit souligne que la marque souhaite maintenir une \u00ab\u2009pr\u00e9sence substantielle\u2009\u00bb dans le pays et que les clients peuvent encore trouver des succursales ailleurs dans la r\u00e9gion. Il n\u2019est donc pas (actuellement) question d\u2019une reprise.<\/p>\n","protected":false},"excerpt":{"rendered":"

Esprit pr\u00e9sente \u00e0 P\u00e9kin son tout nouveau concept de magasin. Gr\u00e2ce \u00e0 cette r\u00e9novation, la marque souhaite clairement d\u00e9montrer qu\u2019elle est \u00ab\u2009de retour\u2009\u00bb. D\u00e9couvrez les photos dans l\u2019article. Cinq magasins franchis\u00e9s viennent, cependant, de fermer leurs portes aux Pays-Bas. \u00a0 25\u00a0% de v\u00eatements en moins Esprit souhaite prendre une nouvelle direction et faire son comeback. […]<\/p>\n","protected":false},"author":1,"featured_media":35845,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[43],"company":[],"topic":[],"region":[],"class_list":["post-35848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","extra-plus"],"acf":[],"yoast_head":"\nD\u00e9couvrez le nouveau concept de magasin Esprit - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Esprit opent in Beijing volgens een volledig nieuw winkelconcept. 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