{"id":3586,"date":"2013-07-17T12:25:13","date_gmt":"2013-07-17T12:25:13","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/grace-aux-drives-leclerc-rattrape-son-retard-sur-carrefour\/"},"modified":"2013-07-17T12:25:13","modified_gmt":"2013-07-17T12:25:13","slug":"grace-aux-drives-leclerc-rattrape-son-retard-sur-carrefour","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/grace-aux-drives-leclerc-rattrape-son-retard-sur-carrefour\/","title":{"rendered":"Gr\u00e2ce aux drives Leclerc rattrape son retard sur Carrefour"},"content":{"rendered":"<h2>Les drives repr\u00e9sentent 38% de la croissance des ventes<\/h2>\n<p>La forte hausse du chiffre d\u2019affaires des drives \u2013 les ventes y ont augment\u00e9 de 68% \u00e0 720 millions d\u2019euros \u2013 est attribuable principalement \u00e0 l\u2019expansion du r\u00e9seau : durant le premier semestre pas moins de 81 nouveaux drives se sont ajout\u00e9s. Actuellement l\u2019enseigne ouvre en moyenne un drive par semaine. D\u2019ici la fin de cette ann\u00e9e le cap des 400 drives sera\u00a0 probablement franchi ; bien avant le d\u00e9lai de 2015 pr\u00e9vu initialement.<\/p>\n<p>Les drives repr\u00e9sentent 4,5% du chiffre d\u2019affaires total de Leclerc, mais g\u00e9n\u00e8rent\u00a0 38% de la croissance,\u00a0 ce qui\u00a0 a permis \u00e0 Leclerc d\u2019augmenter sa part de march\u00e9 : celle-ci s\u2019\u00e9l\u00e8ve actuellement \u00e0 19%, soit 0,8% de plus qu\u2019il y a douze mois.<\/p>\n<h2>\n<br \/>Carrefour pas encore d\u00e9tr\u00f4n\u00e9<\/h2>\n<p>Toutefois l\u2019objectif du pr\u00e9sident-directeur g\u00e9n\u00e9ral Edouard Leclerc de devenir leader du march\u00e9 fran\u00e7ais n\u2019a pas encore \u00e9t\u00e9 tout \u00e0 fait atteint. En effet, selon Kantar World Panel, fin juin l\u2019actuel num\u00e9ro un Carrefour d\u00e9tenait une part de march\u00e9 de 20,4%.<\/p>\n<p>Pourtant Edouard Leclerc a d\u00e9j\u00e0 eu un petit avant-go\u00fbt de cette place de num\u00e9ro un durant la p\u00e9riode du 22 avril au 19 mai. Leclerc d\u00e9tenait alors une part de march\u00e9 de 19,9%, contre 19,6% pour Carrefour. Apr\u00e8s quoi ce dernier a r\u00e9tabli son h\u00e9g\u00e9monie.<\/p>\n<p>Vraisemblablement la guerre des prix entre les deux protagonistes se poursuivra durant les prochains mois, car Leclerc entend se positionner comme cha\u00eene la meilleur march\u00e9.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Traduction : Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les drives repr\u00e9sentent 38% de la croissance des ventes La forte hausse du chiffre d\u2019affaires des drives \u2013 les ventes y ont augment\u00e9 de 68% \u00e0 720 millions d\u2019euros \u2013 est attribuable principalement \u00e0 l\u2019expansion du r\u00e9seau : durant le premier semestre pas moins de 81 nouveaux drives se sont ajout\u00e9s. Actuellement l\u2019enseigne ouvre en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-3586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gr\u00e2ce aux drives Leclerc rattrape son retard sur Carrefour - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/grace-aux-drives-leclerc-rattrape-son-retard-sur-carrefour\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gr\u00e2ce aux drives Leclerc rattrape son retard sur Carrefour - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Les drives repr\u00e9sentent 38% de la croissance des ventes La forte hausse du chiffre d\u2019affaires des drives \u2013 les ventes y ont augment\u00e9 de 68% \u00e0 720 millions d\u2019euros \u2013 est attribuable principalement \u00e0 l\u2019expansion du r\u00e9seau : durant le premier semestre pas moins de 81 nouveaux drives se sont ajout\u00e9s. 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