{"id":35886,"date":"2019-09-16T11:18:01","date_gmt":"2019-09-16T11:18:01","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/la-premiere-femme-a-la-direction-dalken-maes-2\/"},"modified":"2019-09-16T11:18:01","modified_gmt":"2019-09-16T11:18:01","slug":"la-premiere-femme-a-la-direction-dalken-maes-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-premiere-femme-a-la-direction-dalken-maes-2\/","title":{"rendered":"La premi\u00e8re femme \u00e0 la direction d\u2019Alken-Maes"},"content":{"rendered":"<p>Alken-Maes a un nouveau PDG : il s\u2019agit d\u2019Annick Vincenty, une fran\u00e7aise et ancienne directrice marketing. C&rsquo;est la premi\u00e8re fois que la filiale <strong>Heineken <\/strong>est dirig\u00e9e par une femme.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>De la France vers la Belgique et inversement<\/h2>\n<p>Alken-Maes, la filiale belge de Heineken, est d\u00e9sormais sous la direction d\u2019Annick Vincenty. La fran\u00e7aise travaille pour le groupe brassicole depuis 1998, et depuis 2013 en tant que responsable marketing pour le march\u00e9 fran\u00e7ais. Elle y a fortement contribu\u00e9 \u00e0 la croissance des marques <strong>Affligem <\/strong>et <strong>Mort Subite<\/strong>, peut-on lire dans un communiqu\u00e9 de presse.<\/p>\n<p>\u00a0<\/p>\n<p>Vincenty d\u00e9barque maintenant en Belgique pour devenir la PDG d&rsquo;Alken-Maes, la soci\u00e9t\u00e9 m\u00e8re des marques <strong>Maes<\/strong>, <strong>Cristal<\/strong>, <strong>Desperados <\/strong>et <strong>Stassen <\/strong>plus r\u00e9cemment. La brasserie a fusionn\u00e9 avec le producteur de cidre Stassen en juin dernier avec l\u2019objectif de g\u00e9n\u00e9rer un chiffre d&rsquo;affaires combin\u00e9 de 300 millions d&rsquo;euros.<\/p>\n<p>\u00a0<\/p>\n<p>Annick Vincenty reprend le flambeau d&rsquo;Edwin Botterman qui dirigeait l&rsquo;entreprise depuis 2016. Il retourne sur l&rsquo;\u00eele de la R\u00e9union o\u00f9 il \u00e9tait aux commandes de la brasserie locale et filiale de Heineken, <strong>Brasseries de Bourbon<\/strong>, entre 1998 et 2002.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alken-Maes a un nouveau PDG : il s\u2019agit d\u2019Annick Vincenty, une fran\u00e7aise et ancienne directrice marketing. C&rsquo;est la premi\u00e8re fois que la filiale Heineken est dirig\u00e9e par une femme. \u00a0 De la France vers la Belgique et inversement Alken-Maes, la filiale belge de Heineken, est d\u00e9sormais sous la direction d\u2019Annick Vincenty. La fran\u00e7aise travaille pour [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35883,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-35886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La premi\u00e8re femme \u00e0 la direction d\u2019Alken-Maes - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La premi\u00e8re femme \u00e0 la direction d\u2019Alken Maes : il s\u2019agit d\u2019Annick Vincenty, une fran\u00e7aise et ancienne directrice marketing.\" \/>\n<meta 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