{"id":35917,"date":"2019-09-17T08:20:10","date_gmt":"2019-09-17T08:20:10","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/hm-teste-la-vente-de-marques-externes\/"},"modified":"2019-09-17T08:20:10","modified_gmt":"2019-09-17T08:20:10","slug":"hm-teste-la-vente-de-marques-externes","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/hm-teste-la-vente-de-marques-externes\/","title":{"rendered":"H&amp;M teste la vente de marques externes"},"content":{"rendered":"<p><strong>H&amp;M Group<\/strong> a annonc\u00e9 hier que la cha\u00eene de mode \u00e0 bas prix H&amp;M qui repr\u00e9sente la majorit\u00e9 du chiffre d\u2019affaires du Groupe testera la vente de marques et de produits externes. Un changement majeur de strat\u00e9gie.<\/p>\n<p><!--break--><\/p>\n<h2>\nAttirer de nouveaux clients<\/h2>\n<p>Certaines marques plus r\u00e9centes et plus petites du groupe de mode, telles que <strong>&amp; Other Stories <\/strong>et <strong>Arket<\/strong>, vendent d\u00e9j\u00e0 une s\u00e9lection de marques externes en plus de leurs propres produits. Une telle initiative impliquerait un changement fondamental de strat\u00e9gie pour H&amp;M et une possible exposition \u00e0 une concurrence directe avec des retailers multimarques en ligne tels que <strong>Zalando<\/strong> en Allemagne et <strong>ASOS<\/strong> au Royaume-Uni.<br \/>\n\u00a0<\/p>\n<p>Un porte-parole de la soci\u00e9t\u00e9 de mode su\u00e9doise a d\u00e9clar\u00e9 \u00e0 l\u2019agence de presse Reuters que compl\u00e9ter leur propre collection avec des marques externes <a href=\"http:\/\/www.reuters.com\/article\/us-h-m-sales-brands\/hm-to-test-selling-external-brands-in-strategy-shift-idUSKBN1W11KB\" target=\"_blank\" rel=\"noopener\">attirerait, ils l\u2019esp\u00e8rent, de nouveaux clients<\/a>, mais a refus\u00e9 de r\u00e9v\u00e9ler plus de d\u00e9tails sur l\u2019exp\u00e9rience. Le deuxi\u00e8me plus grand magasin de mode du monde, apr\u00e8s <strong>Inditex<\/strong>, a vu ses b\u00e9n\u00e9fices chuter trois ann\u00e9es cons\u00e9cutives. Hier, le groupe a rendu publique une nouvelle <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/le-chiffre-d%E2%80%99affaires-de-hm-group-en-forte-hausse-gr%C3%A2ce-%C3%A0-ses-collections-%C3%A9t%C3%A9\" target=\"_blank\" rel=\"noopener\">augmentation de 8\u00a0% du chiffre d\u2019affaires pour le troisi\u00e8me trimestre <\/a>(\u00e0 taux de change constants), mais les analystes et les investisseurs craignent que les b\u00e9n\u00e9fices ne soient \u00e0 nouveau d\u00e9cevants. Les chiffres d\u00e9finitifs seront connus le 3 octobre.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>H&amp;M Group a annonc\u00e9 hier que la cha\u00eene de mode \u00e0 bas prix H&amp;M qui repr\u00e9sente la majorit\u00e9 du chiffre d\u2019affaires du Groupe testera la vente de marques et de produits externes. Un changement majeur de strat\u00e9gie. Attirer de nouveaux clients Certaines marques plus r\u00e9centes et plus petites du groupe de mode, telles que &amp; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35914,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-35917","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>H&amp;M teste la vente de marques externes - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Gisteren liet H&amp;M Group weten dat de budgetmodeketen H&amp;M, die het grootste deel van de groepsomzet 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