{"id":35925,"date":"2019-09-17T12:56:47","date_gmt":"2019-09-17T12:56:47","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/torfs-sassocie-a-la-plateforme-de-vente-sociale-avail\/"},"modified":"2019-09-17T12:56:47","modified_gmt":"2019-09-17T12:56:47","slug":"torfs-sassocie-a-la-plateforme-de-vente-sociale-avail","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/torfs-sassocie-a-la-plateforme-de-vente-sociale-avail\/","title":{"rendered":"Torfs s\u2019associe \u00e0 la plateforme de vente sociale Avail"},"content":{"rendered":"<p>C\u2019est aujourd\u2019hui qu\u2019a eu lieu le lancement de la nouvelle plateforme de vente sociale <strong>Avail<\/strong>, dont l\u2019objectif est de r\u00e9unir des marques de mode \u00e9mergentes et des amateurs de mode.\u00a0 Il s\u2019agit d\u2019une initiative de Wouter <strong>Torfs<\/strong> et du fonds de capital-risque belge <strong>9.5 Ventures<\/strong>.<\/p>\n<p><!--break--><\/p>\n<h2>\nMicro-stores et curateurs<\/h2>\n<p>Avail se compose de diff\u00e9rents micro-stores, cr\u00e9\u00e9s par des \u2018curateurs\u2019. Ces curateurs, comparables aux influenceurs des r\u00e9seaux sociaux, comptent souvent une multitude de suiveurs. Ainsi Farah El Bastani a 14.200 suiveurs sur Instagram et la styliste Florrie Thomas en compte 11.300. Pour commencer Avail d\u00e9marre avec une dizaine de curateurs plus ou moins connus, qui partageront des photos de leurs articles de mode favoris sur leur propre page. Afin de cr\u00e9er leur micro-store, ils pourront puiser dans l\u2019offre de plus de 30 marques de mode europ\u00e9ennes. Les produits pr\u00e9sent\u00e9s pourront \u00eatre achet\u00e9s en direct par le visiteur. Pour chaque article de mode vendu via leurs photos, les curateurs toucheront une commission de 5%.<\/p>\n<p>\nWouter Torfs et le fonds de capital-risque 9.5 Ventures ont \u00e9bauch\u00e9 les grandes lignes de ce projet, mais ils ont confi\u00e9 \u00e0 No\u00ebmie Haverhals \u2013 grande gagnante de la Young Lions Marketers Competition \u00e0 Cannes en juin dernier \u2013 la mission d\u2019y donner forme concr\u00e8tement.<\/p>\n<h2>\nL\u2019Airbnb de la mode<\/h2>\n<p>Avail s\u2019adresse, non par hasard, aux marques \u00e9mergentes. \u00ab Les Millennials et la G\u00e9n\u00e9ration Z recherchent souvent des marques \u00e9mergentes : le fait de les rep\u00e9rer et de les porter d\u00e8s le d\u00e9but est plus original que de se fondre dans la masse. Mais ces marques passent souvent inaper\u00e7ues dans le tsunami des grandes marques commerciales ou haute de gamme ; c\u2019est l\u00e0 que nous voulons faire la diff\u00e9rence. Pour ces marques d\u00e9butantes le soutien de personnes avec un solide profil en ligne peut les aider \u00e0 percer \u00bb, explique Haverhals.<\/p>\n<p>\nEn principe tout le monde peut cr\u00e9er son propre micro-store sur Avail. La plateforme est gratuite pour les utilisateurs.\u00a0 \u00ab Aujourd\u2019hui notre webshop repr\u00e9sente 18% du chiffre d\u2019affaires et se d\u00e9veloppe rapidement \u00bb, indique Wouter Torfs dans le journal journal De Tijd. \u00ab Nous consid\u00e9rons Avail comme notre \u2018moonshot\u2019. Nous visons haut. Nous voulons devenir l\u2019Airbnb du retail, o\u00f9 chacun pourra \u00e0 terme g\u00e9rer son propre micro-store. \u00bb<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u2019est aujourd\u2019hui qu\u2019a eu lieu le lancement de la nouvelle plateforme de vente sociale Avail, dont l\u2019objectif est de r\u00e9unir des marques de mode \u00e9mergentes et des amateurs de mode.\u00a0 Il s\u2019agit d\u2019une initiative de Wouter Torfs et du fonds de capital-risque belge 9.5 Ventures. Micro-stores et curateurs Avail se compose de diff\u00e9rents micro-stores, cr\u00e9\u00e9s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-35925","post","type-post","status-publish","format-standard","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Torfs s\u2019associe \u00e0 la plateforme de vente sociale Avail - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"C\u2019est aujourd\u2019hui qu\u2019a eu lieu le lancement de la nouvelle plateforme de vente sociale Avail, dont l\u2019objectif est de r\u00e9unir des marques de mode \u00e9mergentes et des amateurs de mode. 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