{"id":35978,"date":"2019-09-19T10:57:44","date_gmt":"2019-09-19T10:57:44","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/happy-hour-au-quotidien-au-supermarche-en-finlande\/"},"modified":"2019-09-19T10:57:44","modified_gmt":"2019-09-19T10:57:44","slug":"happy-hour-au-quotidien-au-supermarche-en-finlande","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/happy-hour-au-quotidien-au-supermarche-en-finlande\/","title":{"rendered":"\u2018Happy hour\u2019 au quotidien chez S-market en Finlande"},"content":{"rendered":"<p>La cha\u00eene de supermarch\u00e9s finlandaise <strong>S-market <\/strong>organise quotidiennement une \u2018happy hour\u2019 : l\u2019occasion pour le retailer de vendre \u00e0 prix fortement r\u00e9duit des produits alimentaires proches de la\u00a0date de p\u00e9remption.<\/p>\n<p><!--break--><\/p>\n<h2>\nJuste trois heures avant la date de p\u00e9remption<\/h2>\n<p>En Finlande l\u2019enseigne S-market a instaur\u00e9 une \u2018happy hour\u2019 pour l\u2019alimentation : \u00e0 21 heures \u2013 une heure avant la fermeture \u2013 les magasins accordent des r\u00e9ductions de prix de 60% sur les produits alimentaires qui expirent \u00e0 minuit. Souvent il s\u2019agit de produits dont le prix a d\u00e9j\u00e0 \u00e9t\u00e9 r\u00e9duit de 30% auparavant. L\u2019initiative s\u2019inscrit dans le cadre d\u2019une campagne contre le gaspillage alimentaire.<\/p>\n<p>\nOutre la r\u00e9duction des exc\u00e9dents alimentaires, le projet permet \u00e9galement d\u2019attirer de nouveaux clients et d\u2019aider les gens avec un budget limit\u00e9 \u00e0 manger mieux en leur proposant une plus grande diversit\u00e9 de produits au rabais. Selon le vice-pr\u00e9sident de S-market Mika Lyytikainen, le programme contribue \u00e0 vendre de la nourriture qui autrement devrait \u00eatre donn\u00e9e. \u00ab Si nous vendons avec une r\u00e9duction de 60%, <a href=\"https:\/\/www.springwise.com\/sustainability-innovation\/food\/s-market-food-waste-happy-hour\" target=\"_blank\" rel=\"noopener\">nous ne gagnons par d\u2019argent<\/a>, mais nous gagnons plus que si nous donnions la nourriture \u00e0 une \u0153uvre de charit\u00e9 \u00bb, explique-t-il \u00e0 Springwise.<\/p>\n<h2>\nN\u00e9faste pour le climat<\/h2>\n<p>Selon la FAO, l\u2019Organisation des Nations unies pour l\u2019alimentation et l\u2019agriculture, environ un tiers de l\u2019alimentation produite et emball\u00e9e pour la consommation humaine se perd d\u2019une mani\u00e8re ou d\u2019une autre. Ceci \u00e9quivaut <a href=\"https:\/\/www.nytimes.com\/2019\/09\/08\/business\/food-waste-climate-change.html\" target=\"_blank\" rel=\"noopener\">\u00e0 1,3 milliard de tonnes de nourriture par an<\/a>, alors qu\u2019environ 10% de la population mondiale est sous-aliment\u00e9e de mani\u00e8re chronique. De plus, selon les scientifiques, toute cette nourriture exc\u00e9dentaire contribue au changement climatique.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cha\u00eene de supermarch\u00e9s finlandaise S-market organise quotidiennement une \u2018happy hour\u2019 : l\u2019occasion pour le retailer de vendre \u00e0 prix fortement r\u00e9duit des produits alimentaires proches de la\u00a0date de p\u00e9remption. Juste trois heures avant la date de p\u00e9remption En Finlande l\u2019enseigne S-market a instaur\u00e9 une \u2018happy hour\u2019 pour l\u2019alimentation : \u00e0 21 heures \u2013 une [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35975,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-35978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u2018Happy hour\u2019 au quotidien chez S-market en Finlande - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La cha\u00eene de 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